Social media: empowering consumers, frightening governments?

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Yesterday's slides for my presentation at the Ghent Police Academy.
I've added some more slides based on the conversations after my talk.

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Social media: empowering consumers, frightening governments?

  1. 1. Social media:empowering consumers, frightening governments? Clo Willaerts (@bnox) Gent, 7 Feb 2012
  2. 2. Social media is for...?
  3. 3. The internet is the dominant platform for life in the 21st century.
  4. 4. 6 men to make my point (3 dead & 3 alive)
  5. 5. 1/6 Paul Revere (1735 - 1818)
  6. 6. The Network Effect
  7. 7. Social objects: jokes http://www.youtube.com/watch?v=uvYxXBMqEOM
  8. 8. Social objects: appeals
  9. 9. Speed: #fail vs expectations
  10. 10. Vulnerable technology
  11. 11. 2/6 Henry Ford (1863 – 1947)
  12. 12. The end of an industrial era
  13. 13. Plain hard work, but exciting  larger user volumes  higher user engagement  virality / power to mobilise  really detailed analytics
  14. 14. 3/6 Edward Bernays (1891 - 1995)
  15. 15. Photoshop Disasters
  16. 16. Crisis vs expectations
  17. 17. Hashtag gone bad(+ some Klout bashing)
  18. 18. 4/6 Philip Kottler (1931 -)
  19. 19. Product
  20. 20. Price
  21. 21. Promotion
  22. 22. Placehttp://www.youtube.com/watch?v=oBaiKsYUdvg
  23. 23. 6/6 Robert Cialdini (1945 -)
  24. 24. Reciprocity
  25. 25. Commitment and Consistency
  26. 26. Scarcity
  27. 27. Liking
  28. 28. Authority
  29. 29. 6/6 Gary Vaynerchuk (1975 - )
  30. 30. ‘Your latest tweet andcomment on Facebook andyour most recent blog post?That’s your résumé now.’
  31. 31. Politie Mechelen
  32. 32. You are what you share
  33. 33. Oversharing: Lamebook.com
  34. 34. Fly on the wall
  35. 35. Facial recognition & crowdsourcing: Operation Withern http://www.met.police.uk/disordersuspects/
  36. 36. Leaderless activism
  37. 37. Photography and the law http://en.wikipedia.org/wiki/Photography_and_the_law
  38. 38. YouTube: citizen journalism http://www.youtube.com/watch?v=TZ05rWx1pig
  39. 39. Activism / hacktivism http://gawker.com/5852297/
  40. 40. Casual activism: NIMBY
  41. 41. Conclusion: human nature
  42. 42. Thank you very much! @bnox Clo.willaerts@sanomamedia.be slideshare.net/bnox

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