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10 trends for social media in car industry

by Clo Willaerts on Jan 27, 2011

4,696 views

A quick overview of inspiring social media cases and trends from the global car industry.

A quick overview of inspiring social media cases and trends from the global car industry.

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http://www.conversity.be	115
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http://paper.li	19
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http://www.istikbal.gr	1
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Facebook.com/ BMWBelux – quickly became a place where Belgian/Luxemburg BMW enthousiasts share their BMW photos and stories. Launched in January 2011 as the first visible outcome of their overall digital/social strategy, based on the Conversity Model.
As part of a cross promotion with the NBC TV show The Apprentice, GM launches a contest to promote its Chevy Tahoe SUV. At Chevyapprentice.com, viewers are given video and music clips with which to create their own 30-second commercials. Among the new Tahoe ads that soon proliferate across the Web are ones with taglines like "Yesterday's technology today" and "Global warming isn't a pretty SUV ad - it's a frightening reality."
Aside from the economic and industrial turmoil the company was in, a massive negative backlash occurred due to the infinite safety recalls on their vehicles.
Instead of trying to weasel their way out to avoid negativity, Toyota rose to the opportunity and created a dialog with her clients: http:// toyotaconversations.com /
Honk, which bills itself as a social platform for car shoppers.
Ford jumped on Facebook to unveil its 2011 Explorer. The campaign marked the first time a major car company had forgone the auto show for a web unveiling, as the car was only later rolled out in traditional outlets.
Honda has followed suit but with social gaming on Facebook. They promoted their new CR-Z in the Facebook game Car Town with built-in ads and an in-game car with special, persistent features.
Honda has followed suit but with social gaming on Facebook. They promoted their new CR-Z in the Facebook game Car Town with built-in ads and an in-game car with special, persistent features.
OnStar will soon offer a service that reads both Facebook and text messages to subscribers. Drivers will be able to respond with pre-canned messages, allowing them to keep their eyes on the road and hands on the wheel.
General Motors has been working with several universities to develop a working next-generation heads-up display that turns an ordinary windshield into an augmented reality information dashboard.
Volkswagen set out to let people have more fun, and changing their behaviour for the better.
AccidentSketch is a free online tool that allows users to graphically document car accidents using a drag and drop template system. Road 'pieces' are added to a grid to create an accurate depiction of the road, before vehicles are placed on the road map. Final details are then added, such as bicycles, pedestrians, traffic signs, lights, arrows and braking marks. The finished sketch can be printed out or downloaded as a PDF file.
Nissan’s Prove It iPhone app provides maps of 45 European ski resorts, enabling users to track their friends’ locations on the slopes as well as offering guides to the resorts themselves
ANWB, the Dutch motorists association, has launched a mobile store that will tour France this summer. The ANWB's store on wheels will stop at campgrounds across France, selling tourists items they forgot to pack, from toothbrushes and sunblock to its own maps and travel guides. It will be joined by motor care teams who'll check tire pressure, give traffic updates and clean car windows and mirrors. When drivers have finally reached their destination, the ANWB's 'Helping Hands' will pitch tents, fill jerry cans and even dry dishes.
Mini Canada has a great Facebook page where they engage with their clients in their tone of voice and with a strong cross-promotion to Red Bull . Here you can meet the fans and drivers, get the latest news, share your best pics and stories of your MINI and yourself.
There’s all sorts of flashy stuff out there in Dubai that all eyes and radar can detect, but what sets this Audi apart form others is its stealth-like dull finish. Read more: http://www.bornrich.org/
The world’s most expensive car wax is going to cost you a cool £24,000 (approx. €28,000). Brough & Howarth, the vehicle appearance specialist company that offer a unique range of bespoke vehicle treatments and paintwork restoration processes for the world’s finest vehicles, is soon going to reveal the Definitive Wax Marble at a prestigious location in London. Read more: http://www.bornrich.org/
Dacia Logan, Tata Nano, GiO
Examples: whatsmyip.net umbrellatoday.com webhamster.com yourethemannowdog.com itsnotlup.us godsdamnit.com isyournewbicycle.com istwitterdown.com downforeveryoneorjustme.com Whatcoloristheempirestatebuilding.com howtobakeapotato.com howtocutapineapple.com fuckinggoogleit.com Showmesomeads.com Iwanttofeel.com
MyFord Touch basically brings a more central control center to your vehicle. Two cool features of the MyFord Touch system: the ability to make your car into Wi-Fi hotspot and HD radio with iTunes tagging support.
MyFord Touch basically brings a more central control center to your vehicle. Two cool features of the MyFord Touch system: the ability to make your car into Wi-Fi hotspot and HD radio with iTunes tagging support.
http://blog.stef.be/phoneguitar
Created by Fiat, eco:Drive is an application that can be downloaded to USB and transferred to a vehicle’s onboard computer, aiming to improve driving efficiency by measuring the driver's ability to drive in an eco-friendly manner. The software evaluates the user's driving style and gives a mark out of 100. Online tutorials subsequently encourage drivers to improve their score, and ultimately reduce their carbon emissions.
Chevrolet teamed up with the 2010 SXSW festival to offer the Chevy Volt Recharge Lounge where visitors could enjoy refreshments and recharge their electronic devices. The brand also offered a 'Catch a Chevy' service, which offered festival-goers lifts around Austin.
The BMW M Power Meter app uses the iPhone’s accelerometer to measure speed and acceleration, providing performance graphs with a variety of statistical data.
The Zipcar iPhone app allows members of the car-sharing service to find, reserve and unlock vehicles using their mobile device.
AAMCO's iGAAUGE app provides troubleshooting and car repair information, nearby fuel and traffic information, maintenance and service schedules, and special offers from AAMCO.
Ford Fiesta Movement, a grassroots social media campaign to promote the new Fiesta model by placing Fiestas in the hands of 100 social “agents” and having them promote Ford’s new vehicle through Twitter, blogs, video, and events, all without spending a dollar on traditional media.
Ford, Intel, Microsoft and students from the University of Michigan team up for American Journey 2.0. AJ is the car that tweets!
Ford, Intel, Microsoft and students from the University of Michigan team up for American Journey 2.0. AJ is the car that tweets!
“ To keep you on track we’ll provide you with a set of nifty gadgets that help you log your stats, and you’ll prove your progress every step of the way by sharing pictures, status updates, and videos on the web. If your team racks up the best numbers, and has the pictures online to prove it, Ford will cover the remaining payments on your own newly purchased Fusion. And your team members? They’ll get free gas for an entire year.”
DailyRoads Voyager is a free application for Android-powered mobile phones that enables continuous video recording from moving vehicles. DailyRoads Voyager is intended to serve as what's essentially a video black box for cars, recording everything but allowing users to keep only what they're really interested in. Whether it's an encounter with unusual wildlife in the road or the sequence of events leading to an accident, the application works in the background to timestamp, geotag and save all videos on the SD card
Case Movie for the Toyota Glass of Water Campaign http://www.youtube.com/watch?v=uGGlvNKm9RE http://aglassofwater.org/en HT @ @ Quentin _ be Quentin Charlier

11 Favorites

Brianna Anderson , Customer Relations at Athans Motors 8 months ago
Janne Saarikko , Strategy Director, Business Creative, Creator of Firsts, Office Nomad at Zeeland & Ekana Innovation 11 months ago
ouilouis at ouilouis 1 year ago
Glenn Van Hoof , Product Manager Online at Roularta Media Group Tags automotive socialmedia trends cars 1 year ago
Adrian Bortignon , Partner at Kongo Digital 1 year ago
Gideon Hornung , Strategist at MediaCom Global Tags socialmedia auto 1 year ago
Tiago Veloso , Independent Marketing Consultant at Self-Employed 1 year ago
thetechnicalweb Tags social media 1 year ago
Interactieveling at Interactieveling 1 year ago
Mormon Mom , Wife, mother, executive, teacher, blogger at home 1 year ago

10 trends for social media in car industry — Presentation Transcript