Ashford bus 362 entire course (introduction to entrepreneurship)Document Transcript
ASHFORD BUS 362 ENTIRE COURSE (Introduction to Entrepreneurship) PLEASE DOWNLOAD HEREEntrepreneurial Motivation and Rewards. Discuss the motivators/rewards thatencourage individuals to begin entrepreneurial careers. What problems might beanticipated if an entrepreneur were to become obsessed with one of theserewards – for example, if he or she had an excessive desire for independence?Respond to at least two of your classmates.Focus Strategy. Provide an example of an entrepreneurial venture in yourcommunity that has successfully implemented a focus strategy to maintain acompetitive advantage in the marketplace. Describe how you believe the ventureprotects its market from competition. Respond to at least two of your classmates.Business Plan. Having taken an Ashford course on entrepreneurship, you havebeen asked by a friend to offer practical advice on writing a business plan. Whatadvice would you give your friend? Identify five key points you would insist beincluded in a business plan. Respond to two of your classmatesVenture Selection. You have always wanted to be your own boss and have yourown business. What kind of business venture would you choose – start a newbusiness, buy a franchise, or buy an existing business? Discuss why you havemade your choice. Identify three advantages to your choice and three pitfalls youmay encounter? Respond to two of your classmates.Identification of Business Opportunity Project. Submit a one page overview ofyour Business Opportunity Project to include the business idea (new, franchise,operating business) and a list of references to use.Market Analysis. Why do you think entrepreneurs tend to overestimate marketpotential? What three steps or techniques would you recommend a newentrepreneur take so that market overestimation doesn’t occur? Respond to twoof your classmates.Cost and Demand. Think of a product or service. Discuss the role of cost anddemand factors that should be considered when pricing that product or service.Respond to two of your classmatesWindVest. Read Case 4: WindVest Motorcycle Products: Down the Windy Roadin your text on page 666. In a 2-3 page paper (excluding title and reference
pages), provide an overview of the company and its product. Identify threerecommendations to improve the domestic marketing strategy for WindVest’ssales. Support your recommendations with a rationale that would indicate acompetitive advantage for the company as a result of implementing yourrecommendations. Use APA formatting.Cash Management. Identify three creative kinds of businessrelationships/financing arrangements that can be used to help manage cash in asmall firm. Why are they viable options? Respond to two of your classmates.Financing. If a new venture had its choice between long-term debt and equityfinancing, which would you recommend? Why? Respond to two of yourclassmates.E-Commerce. Identify four factors a consumer might give for not using an onlinebusiness. What actions might an entrepreneur take to overcome those factors?Respond to two of your classmates.Business Location. What are the key attributes of a good business location?Which of these would probably be important for a retail location in gaining acompetitive advantage? Why? Respond to two of your classmates.Focus of the Business Opportunity ProjectSelect any new business idea; compile a preliminary assessment of the businessopportunity and an outline of an abbreviated business plan. The 8-10 pageproject paper (excluding title and reference pages) must follow APA requirementsand use five professional resources in addition to the textbook. The followingdetails are to be included in your plan:1. OVERVIEWa. Businessideab. Business type (new business, franchise, operating business)c. Core competency proposed for achieving competitive advantage2. MANAGEMENT SECTIONa. The legal structure of your businessb. Owners and key members of management teamc. The staffing structure with key positions identified3. MARKETING SECTION
a. An analysis of the environment, identifying major opportunities (and threats)that support the start up.b. Description and analysis of target market segments and positioning strategyc. Design of communication and promotional strategies4. FINANCIAL SECTIONa. Financial requirements for start up or purchasesb. Sources of financingc. Budget projections for one yearWriting the Business Opportunity ProjectThe Project:1. Must be eight to ten double-spaced pages in length, and formatted accordingto APA style as outlined in the Ashford Writing Center.2. Must include a title page with the following:a. Title of paperb. Student’s namec. Course name and numberd. Instructor’s namee. Date submitted3. Must begin with an introductory paragraph that has a succinct thesis statement.4. Must address the topic of the paper with critical thought.5. Must end with a conclusion that reaffirms your thesis.6. Must use at least five scholarly sources, including a minimum of twofrom the Ashford Online Library.7. Must document all sources in APA style, as outlined in the Ashford WritingCenter.8. Must include a separate reference page, formatted according to APA style asoutlined in the Ashford Writing Center.