What’s Working in Interactive Social Media<br />Barbara B. Nixon<br />Visiting Faculty, Poynter Institute<br />#PoynterStr...
Consistency<br />
Interaction<br />
Personality<br />
Multi-Channel<br />
Timeliness<br />
#winning<br />
Contact Me<br />Barbara B. Nixon, Ph.D. (ABD)<br />Public Relations Faculty, Southeastern University<br />Visiting Faculty...
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What’s Working in Interactive Social Media

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Slides to accompany Barbara Nixon's session at Poynter Institute's Building a Successful Social Media Strategy workshop, April 2011

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  • Image Credit: http://www.flickr.com/photos/matt_hintsa/2939647796/[twitter]Starting my talk on What’s Working in Interactive Social Media [/twitter]
  • Image Credit: http://1.bp.blogspot.com/_WhPHUKwckUw/S8--8rKNlBI/AAAAAAAACa8/8Fde-Y5rqAY/s1600/meringue.JPG[twitter] What’s Working in Interactive Social Media? First, consistency. [/twitter]
  • Image Credit: http://www.flickr.com/photos/35034347820@N01/484678361/[twitter] What’s Working in Interactive Social Media? Second, interaction. [/twitter]
  • Image Credit: Barbara B. Nixon[twitter] What’s Working in Interactive Social Media? Third, personality. [/twitter]
  • Image Credit: http://www.flickr.com/photos/webtreatsetc/4130981555/in/photostream/[twitter] What’s Working in Interactive Social Media? Fourth, multi-channel. [/twitter]
  • Image Credit: http://www.flickr.com/photos/wwarby/3297205226/[twitter] What’s Working in Interactive Social Media? Fifth, timeliness. [/twitter]
  • Image Credit: Brandon Mudd[twitter] What’s Working in Interactive Social Media? Sixth, (cliché, I know) #winning. [/twitter]
  • What’s Working in Interactive Social Media

    1. 1. What’s Working in Interactive Social Media<br />Barbara B. Nixon<br />Visiting Faculty, Poynter Institute<br />#PoynterStrat<br />
    2. 2. Consistency<br />
    3. 3. Interaction<br />
    4. 4. Personality<br />
    5. 5. Multi-Channel<br />
    6. 6. Timeliness<br />
    7. 7. #winning<br />
    8. 8. Contact Me<br />Barbara B. Nixon, Ph.D. (ABD)<br />Public Relations Faculty, Southeastern University<br />Visiting Faculty, Poynter Institute<br />Life Member & Past President of the International Listening Association (listen.org)<br />E-mail: bbnixon@seuniversity.edu<br />Twitter: barbaranixon<br />Skype: barbara.b.nixon<br />Blog: publicrelationsmatters.com<br />
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