What’s Working in Interactive Social Media

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Slides to accompany Barbara Nixon's session at Poynter Institute's Building a Successful Social Media Strategy workshop, April 2011

Slides to accompany Barbara Nixon's session at Poynter Institute's Building a Successful Social Media Strategy workshop, April 2011

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  • Image Credit: http://www.flickr.com/photos/matt_hintsa/2939647796/[twitter]Starting my talk on What’s Working in Interactive Social Media [/twitter]
  • Image Credit: http://1.bp.blogspot.com/_WhPHUKwckUw/S8--8rKNlBI/AAAAAAAACa8/8Fde-Y5rqAY/s1600/meringue.JPG[twitter] What’s Working in Interactive Social Media? First, consistency. [/twitter]
  • Image Credit: http://www.flickr.com/photos/35034347820@N01/484678361/[twitter] What’s Working in Interactive Social Media? Second, interaction. [/twitter]
  • Image Credit: Barbara B. Nixon[twitter] What’s Working in Interactive Social Media? Third, personality. [/twitter]
  • Image Credit: http://www.flickr.com/photos/webtreatsetc/4130981555/in/photostream/[twitter] What’s Working in Interactive Social Media? Fourth, multi-channel. [/twitter]
  • Image Credit: http://www.flickr.com/photos/wwarby/3297205226/[twitter] What’s Working in Interactive Social Media? Fifth, timeliness. [/twitter]
  • Image Credit: Brandon Mudd[twitter] What’s Working in Interactive Social Media? Sixth, (cliché, I know) #winning. [/twitter]

Transcript

  • 1. What’s Working in Interactive Social Media
    Barbara B. Nixon
    Visiting Faculty, Poynter Institute
    #PoynterStrat
  • 2. Consistency
  • 3. Interaction
  • 4. Personality
  • 5. Multi-Channel
  • 6. Timeliness
  • 7. #winning
  • 8. Contact Me
    Barbara B. Nixon, Ph.D. (ABD)
    Public Relations Faculty, Southeastern University
    Visiting Faculty, Poynter Institute
    Life Member & Past President of the International Listening Association (listen.org)
    E-mail: bbnixon@seuniversity.edu
    Twitter: barbaranixon
    Skype: barbara.b.nixon
    Blog: publicrelationsmatters.com