Social Media: Strategies That Fell Short

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Slides to accompany Barbara Nixon's talk on Strategies That Fell Short (& What The Taught Us) at Poynter Institute's Building a Successful Social Media Strategy, April 2011

Slides to accompany Barbara Nixon's talk on Strategies That Fell Short (& What The Taught Us) at Poynter Institute's Building a Successful Social Media Strategy, April 2011

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  • Image Credit: Barbara B. Nixon[twitter] Starting my discussion on Strategies That Fell Short (And What They Taught Us). [/twitter]
  • Image Credit: http://www.flickr.com/photos/22326055@N06/3943912813/[twitter] Strategies That Fell Short (And What They Taught Us): First, a 9-5 mentality [/twitter]
  • Image Credit: http://www.flickr.com/photos/brianauer/2716369043/[twitter] Strategies That Fell Short (And What They Taught Us): 2nd, thinking you are controlling the message [/twitter]
  • Image Credit: Barbara B. Nixon[twitter] Strategies That Fell Short (And What They Taught Us): 3rd, defensiveness [/twitter]
  • Image Credit: http://www.flickr.com/photos/curtisperry/141815909/in/photostream/[twitter] Strategies That Fell Short (And What They Taught Us): 4th, abandonment [/twitter]
  • Image Credit: http://www.flickr.com/photos/twenty_questions/2233417054/in/photostream/[twitter] Strategies That Fell Short (And What They Taught Us): 5th, not listening (monitoring) [/twitter]
  • Image Credit: Barbara B. Nixon[twitter] Strategies That Fell Short (And What They Taught Us): 6th, cross-posting [/twitter]
  • Image Credit: Barbara B. Nixon[twitter] Strategies That Fell Short (And What They Taught Us): 7th, keeping your own employees out of the loop [/twitter]
  • Image Credit: Barbara B. Nixon[twitter] Strategies That Fell Short (And What They Taught Us): 8th, a “me, too!” mentality [/twitter]
  • [twitter]Thanks for following along with Strategies That Fell Short. Connect with me here or at http://linkedin/in/barbaranixon [/twitter]

Transcript

  • 1. Strategies ThatFELLShort (And What They Taught Us)
    Barbara B. Nixon
    Visiting Faculty, Poynter Institute
    #PoynterStrat
  • 2. 9-5 Mentality
  • 3. Controlling the Message
  • 4. Defensiveness
  • 5. Abandonment
  • 6. Not Listening
  • 7. Cross-Posting
  • 8. Out of the Loop
  • 9. Me, too!
  • 10. Contact Me
    Barbara B. Nixon, Ph.D. (ABD)
    Public Relations Faculty, Southeastern University
    Visiting Faculty, Poynter Institute
    Life Member & Past President of the International Listening Association (listen.org)
    E-mail: bbnixon@seu.edu
    Twitter: barbaranixon
    Skype: barbara.b.nixon
    Blog: publicrelationsmatters.com