Strategies ThatFELLShort (And What They Taught Us)<br />Barbara B. Nixon<br />Visiting Faculty, Poynter Institute<br />#Po...
9-5 Mentality<br />
Controlling the Message<br />
Defensiveness<br />
Abandonment<br />
Not Listening<br />
Cross-Posting<br />
Out of the Loop<br />
Me, too!<br />
Contact Me<br />Barbara B. Nixon, Ph.D. (ABD)<br />Public Relations Faculty, Southeastern University<br />Visiting Faculty...
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Social Media: Strategies That Fell Short

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Slides to accompany Barbara Nixon's talk on Strategies That Fell Short (& What The Taught Us) at Poynter Institute's Building a Successful Social Media Strategy, April 2011

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  • Image Credit: Barbara B. Nixon[twitter] Starting my discussion on Strategies That Fell Short (And What They Taught Us). [/twitter]
  • Image Credit: http://www.flickr.com/photos/22326055@N06/3943912813/[twitter] Strategies That Fell Short (And What They Taught Us): First, a 9-5 mentality [/twitter]
  • Image Credit: http://www.flickr.com/photos/brianauer/2716369043/[twitter] Strategies That Fell Short (And What They Taught Us): 2nd, thinking you are controlling the message [/twitter]
  • Image Credit: Barbara B. Nixon[twitter] Strategies That Fell Short (And What They Taught Us): 3rd, defensiveness [/twitter]
  • Image Credit: http://www.flickr.com/photos/curtisperry/141815909/in/photostream/[twitter] Strategies That Fell Short (And What They Taught Us): 4th, abandonment [/twitter]
  • Image Credit: http://www.flickr.com/photos/twenty_questions/2233417054/in/photostream/[twitter] Strategies That Fell Short (And What They Taught Us): 5th, not listening (monitoring) [/twitter]
  • Image Credit: Barbara B. Nixon[twitter] Strategies That Fell Short (And What They Taught Us): 6th, cross-posting [/twitter]
  • Image Credit: Barbara B. Nixon[twitter] Strategies That Fell Short (And What They Taught Us): 7th, keeping your own employees out of the loop [/twitter]
  • Image Credit: Barbara B. Nixon[twitter] Strategies That Fell Short (And What They Taught Us): 8th, a “me, too!” mentality [/twitter]
  • [twitter]Thanks for following along with Strategies That Fell Short. Connect with me here or at http://linkedin/in/barbaranixon [/twitter]
  • Social Media: Strategies That Fell Short

    1. 1. Strategies ThatFELLShort (And What They Taught Us)<br />Barbara B. Nixon<br />Visiting Faculty, Poynter Institute<br />#PoynterStrat<br />
    2. 2. 9-5 Mentality<br />
    3. 3. Controlling the Message<br />
    4. 4. Defensiveness<br />
    5. 5. Abandonment<br />
    6. 6. Not Listening<br />
    7. 7. Cross-Posting<br />
    8. 8. Out of the Loop<br />
    9. 9. Me, too!<br />
    10. 10. Contact Me<br />Barbara B. Nixon, Ph.D. (ABD)<br />Public Relations Faculty, Southeastern University<br />Visiting Faculty, Poynter Institute<br />Life Member & Past President of the International Listening Association (listen.org)<br />E-mail: bbnixon@seu.edu<br />Twitter: barbaranixon<br />Skype: barbara.b.nixon<br />Blog: publicrelationsmatters.com<br />
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