Social Media for Up & Coming PR Practitioners Barbara B. Nixon Georgia Southern University

Web 2.0 Generate . . . Share

Generate . . . Share

PR 2.0 On one hand, the purpose of PR (relationship building) doesn’t change just because there are new tools Kami Huyse (@kamichat)

On one hand, the purpose of PR (relationship building) doesn’t change just because there are new tools

Kami Huyse (@kamichat)

PR 2.0 On the other hand, these particular new tools create more and better opportunities for dialogue and collaboration Brian Solis (@briansolis)

On the other hand, these particular new tools create more and better opportunities for dialogue and collaboration

Brian Solis (@briansolis)

Mindshift Pull instead of push Don’t call us, we’ll call you (spam) Community vs. customers Long-term, not a single transaction Conversation instead of messaging Social media are not just new ways to send OUT your message

Pull instead of push

Don’t call us, we’ll call you (spam)

Community vs. customers

Long-term, not a single transaction

Conversation instead of messaging

Social media are not just new ways to send OUT your message

Mindshift Community instead of audience Listen and share Transparency instead of spin Make things available and get out the way Participation instead of control Stick around for the long haul

Community instead of audience

Listen and share

Transparency instead of spin

Make things available and get out the way

Participation instead of control

Stick around for the long haul

Using Social Media in PR Photo Credit: http://www.flickr.com/photos/photojonny/2268845904/

Objectives

Customers are Talking . . . Are You Listening? Photo Credit: http://www.flickr.com/photos/felipearte/44808639/

Beware of Shiny Object Syndrome

Where R U @?

Google Yourself “ Just ask yourself: Would [potential employers] trust their organization’s reputation to someone who can’t keep his or her own intact?” — Felipe Benitez

“ Just ask yourself: Would [potential employers] trust their organization’s reputation to someone who can’t keep his or her own intact?” — Felipe Benitez

A Social Media Success Story “ Your name is your brand, and with a good brand all things are possible.” Brett Pohlman (@brettpohlman)

“ Your name is your brand, and with a good brand all things are possible.”

Brett Pohlman (@brettpohlman)

Now, it’s up to you “ The Internet is your classroom” Paull Young (@paullyoung) “ Learn by doing” — Josh Hallett (@hyku)

“ The Internet is your classroom”

Paull Young (@paullyoung)

“ Learn by doing”

— Josh Hallett (@hyku)

Three Challenges Photo Credit: http://www.flickr.com/photos/dreisekunden/2343929926/

Read. This. Now. Groundswell: Winning in a World Transformed by Social Technologies Charlene Li & Josh Bernoff

Groundswell:

Winning in a World Transformed by Social Technologies

Charlene Li & Josh Bernoff

Join. This. Now.

Develop. This. Now.

Contact Me

Credits Links to all relevant content can be found at http://delicious.com/barbaranixon/GSU_PRSSA_links Adapted from Karen Russell’s “Social Media for PR Students” Which was based on a blog post by Brian Oberkirch ( http://www.brianoberkirch.com/2007/11/01/what-pr-people-should-know-about-social-media/ )

Links to all relevant content can be found at http://delicious.com/barbaranixon/GSU_PRSSA_links

Adapted from Karen Russell’s “Social Media for PR Students”

Which was based on a blog post by Brian Oberkirch ( http://www.brianoberkirch.com/2007/11/01/what-pr-people-should-know-about-social-media/ )