Public Relations Evaluation
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Public Relations Evaluation

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Slides to accompany a discussion in an Introduction to Public Relations course. Download presentation to see notes for each slide.

Slides to accompany a discussion in an Introduction to Public Relations course. Download presentation to see notes for each slide.

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  • 1. Public Relations Evaluation
  • 2. C H A P T E R Copyright © Allyn and Bacon 2009
  • 3. In the News . . . Copyright © Allyn and Bacon 2009
  • 4. Public Relations as Process: R.A.C.E. Research Evaluation Action Comm. Copyright © Allyn and Bacon 2009
  • 5. Copyright © Allyn and Bacon 2009 Levels of Measurement
  • 6. Copyright © Allyn and Bacon 2009 Evaluation Questions
  • 7. Copyright © Allyn and Bacon 2009 Clippings
  • 8. Copyright © Allyn and Bacon 2009 Benchmark Studies
  • 9. Copyright © Allyn and Bacon 2009 Communication Audit
  • 10. Copyright © Allyn and Bacon 2009 Readership
  • 11. Contact Me Barbara B. Nixon, Assistant Professor of Public Relations Georgia Southern University E-mail: bnixon@georgiasouthern.edu Twitter: barbaranixon Skype: barbara.b.nixon Copyright © Allyn and Bacon 2009