Public Relations
Evaluation
C
             H
             A
             P
             T
             E
             R




Copyright © Allyn and Baco...
In the News . . .




                    Copyright © Allyn and Bacon 2009
Public Relations as Process: R.A.C.E.

                      Research




         Evaluation              Action




    ...
Copyright © Allyn and Bacon 2009




Levels of Measurement
Copyright © Allyn and Bacon 2009




Evaluation Questions
Copyright © Allyn and Bacon 2009




Clippings
Copyright © Allyn and Bacon 2009




Benchmark Studies
Copyright © Allyn and Bacon 2009




Communication Audit
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Public Relations Evaluation

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Slides to accompany a discussion in an Introduction to Public Relations course. Download presentation to see notes for each slide.

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Public Relations Evaluation

  1. 1. Public Relations Evaluation
  2. 2. C H A P T E R Copyright © Allyn and Bacon 2009
  3. 3. In the News . . . Copyright © Allyn and Bacon 2009
  4. 4. Public Relations as Process: R.A.C.E. Research Evaluation Action Comm. Copyright © Allyn and Bacon 2009
  5. 5. Copyright © Allyn and Bacon 2009 Levels of Measurement
  6. 6. Copyright © Allyn and Bacon 2009 Evaluation Questions
  7. 7. Copyright © Allyn and Bacon 2009 Clippings
  8. 8. Copyright © Allyn and Bacon 2009 Benchmark Studies
  9. 9. Copyright © Allyn and Bacon 2009 Communication Audit
  10. 10. Copyright © Allyn and Bacon 2009 Readership
  11. 11. Contact Me Barbara B. Nixon, Assistant Professor of Public Relations Georgia Southern University E-mail: bnixon@georgiasouthern.edu Twitter: barbaranixon Skype: barbara.b.nixon Copyright © Allyn and Bacon 2009
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