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Public Relations Evaluation
 

Public Relations Evaluation

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Slides to accompany a discussion in an Introduction to Public Relations course. Download presentation to see notes for each slide.

Slides to accompany a discussion in an Introduction to Public Relations course. Download presentation to see notes for each slide.

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    Public Relations Evaluation Public Relations Evaluation Presentation Transcript

    • Public Relations Evaluation
    • C H A P T E R Copyright © Allyn and Bacon 2009
    • In the News . . . Copyright © Allyn and Bacon 2009
    • Public Relations as Process: R.A.C.E. Research Evaluation Action Comm. Copyright © Allyn and Bacon 2009
    • Copyright © Allyn and Bacon 2009 Levels of Measurement
    • Copyright © Allyn and Bacon 2009 Evaluation Questions
    • Copyright © Allyn and Bacon 2009 Clippings
    • Copyright © Allyn and Bacon 2009 Benchmark Studies
    • Copyright © Allyn and Bacon 2009 Communication Audit
    • Copyright © Allyn and Bacon 2009 Readership
    • Contact Me Barbara B. Nixon, Assistant Professor of Public Relations Georgia Southern University E-mail: bnixon@georgiasouthern.edu Twitter: barbaranixon Skype: barbara.b.nixon Copyright © Allyn and Bacon 2009