Public Relations Evaluation

  • 7,551 views
Uploaded on

Slides to accompany a discussion in an Introduction to Public Relations course. Download presentation to see notes for each slide.

Slides to accompany a discussion in an Introduction to Public Relations course. Download presentation to see notes for each slide.

More in: Business , Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
7,551
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
271
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Public Relations Evaluation
  • 2. C H A P T E R Copyright © Allyn and Bacon 2009
  • 3. In the News . . . Copyright © Allyn and Bacon 2009
  • 4. Public Relations as Process: R.A.C.E. Research Evaluation Action Comm. Copyright © Allyn and Bacon 2009
  • 5. Copyright © Allyn and Bacon 2009 Levels of Measurement
  • 6. Copyright © Allyn and Bacon 2009 Evaluation Questions
  • 7. Copyright © Allyn and Bacon 2009 Clippings
  • 8. Copyright © Allyn and Bacon 2009 Benchmark Studies
  • 9. Copyright © Allyn and Bacon 2009 Communication Audit
  • 10. Copyright © Allyn and Bacon 2009 Readership
  • 11. Contact Me Barbara B. Nixon, Assistant Professor of Public Relations Georgia Southern University E-mail: bnixon@georgiasouthern.edu Twitter: barbaranixon Skype: barbara.b.nixon Copyright © Allyn and Bacon 2009