Green Green Green: How NASCAR Listens to its Fans

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Slides to accompany Prof. Barbara Nixon's presentation at the International Listening Association's 32nd Annual Convention

Slides to accompany Prof. Barbara Nixon's presentation at the International Listening Association's 32nd Annual Convention

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  • Photo Credit: http://www.flickr.com/photos/platinum/4003281/sizes/z/
  • Image Credit: http://www.flickr.com/photos/turkguy19/1525971503/
  • 4 Ways NASCAR (the sport, not necessarily the NASCAR sanctioning body) Listens to Its FansImage Credit: http://www.amazon.com/Nascar-Racing-4-Pc/dp/B000056OYN
  • Image Credit: http://www.flickr.com/photos/snake-eyes/986727717/
  • Image Credit: http://www.flickr.com/photos/bristolmotorspeedway/2822831710/in/photostream/Video:http://www.youtube.com/watch?v=EV9WgCEobOg
  • Director of Competition Robin Pemberton says, “Boys, have at it.”Video: http://www.youtube.com/watch?v=EV9WgCEobOg
  • Image Credit: http://www.flickr.com/photos/lwr/150645413/

Transcript

  • 1. Green GreenGreenHow Listens to Its Fans
    Barbara B. Nixon
    Assistant Professor :: Southeastern University
  • 2. Pop Quiz
  • 3.
  • 4. 1. Green Fuel
  • 5.
  • 6. 2. “Boys, have at it.”
  • 7.
  • 8. 3. Garage/Pit Passes for Fans
  • 9.
  • 10.
  • 11. 4. Social Media: A Game Changer
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Contact Me
    Barbara B. Nixon, Ph.D. (ABD)
    Public Relations Faculty
    Southeastern University
    Life Member & Past President of the International Listening Association (listen.org)
    E-mail: bbnixon@seuniversity.edu
    Twitter: barbaranixon
    Skype: barbara.b.nixon
    Blog: publicrelationsmatters.com