Getting into the News
C



14
              H
              A
              P
              T
              E
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 Copyright © A...
In the News . . .




                    Copyright © Allyn and Bacon 2009
What is News?
Press (or News) Releases
Why Do Reporters Rely on News Releases?
Fact Sheets
Media Kits
Pitching
“Die! Press Release!
    Die! Die! Die!”
Contact Me
Barbara B. Nixon, Assistant Professor of Public Relations
Georgia Southern University

E-mail:       bnixon@geo...
Getting into the News
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Getting into the News

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Slides to accompany an Intro to PR class discussion about news releases, media kits, and more.

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Getting into the News

  1. 1. Getting into the News
  2. 2. C 14 H A P T E R Copyright © Allyn and Bacon 2009
  3. 3. In the News . . . Copyright © Allyn and Bacon 2009
  4. 4. What is News?
  5. 5. Press (or News) Releases
  6. 6. Why Do Reporters Rely on News Releases?
  7. 7. Fact Sheets
  8. 8. Media Kits
  9. 9. Pitching
  10. 10. “Die! Press Release! Die! Die! Die!”
  11. 11. Contact Me Barbara B. Nixon, Assistant Professor of Public Relations Georgia Southern University E-mail: bnixon@georgiasouthern.edu Twitter: barbaranixon Skype: barbara.b.nixon

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