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Getting into the News

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Slides to accompany an Intro to PR class discussion about news releases, media kits, and more.

Slides to accompany an Intro to PR class discussion about news releases, media kits, and more.

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Transcript

  • 1. Getting into the News
  • 2. C 14 H A P T E R Copyright © Allyn and Bacon 2009
  • 3. In the News . . . Copyright © Allyn and Bacon 2009
  • 4. What is News?
  • 5. Press (or News) Releases
  • 6. Why Do Reporters Rely on News Releases?
  • 7. Fact Sheets
  • 8. Media Kits
  • 9. Pitching
  • 10. “Die! Press Release! Die! Die! Die!”
  • 11. Contact Me Barbara B. Nixon, Assistant Professor of Public Relations Georgia Southern University E-mail: bnixon@georgiasouthern.edu Twitter: barbaranixon Skype: barbara.b.nixon