The Ethical Public Relations Practitioner
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The Ethical Public Relations Practitioner

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Slides to accompany discussion in Prof. Nixon's Intro to PR class at Georgia Southern University

Slides to accompany discussion in Prof. Nixon's Intro to PR class at Georgia Southern University

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  • 1. The Ethical PR Professional Barbara B. Nixon, Ph.D. (ABD)
  • 2. In the News . . .
    • Consider the ethics in this news clip
    http://youtube.com/watch?v=hyry7RjREyY
  • 3. Overview
      • What are ethics?
      • Ethics in individual practice
      • Ethical dealings with the news media
    Copyright © Allyn and Bacon 2006
  • 4. “ Ethics” means . . .
  • 5. What Are Ethics?
    • Value System by which a person determines what is right or wrong
    Copyright © Allyn and Bacon 2006
  • 6. Three Ethical Orientations
      • Absolutist
        • Every decision is right or wrong
      • Existentialist
        • Decision made on basis of immediate practical choice
      • Situationalist
        • What will cause the least harm or most good
  • 7. PR Professionals Make Ethical Decisions that Must Satisfy . . .
    • The public interest
    • Their employer
    • Their professional organization’s code of ethics
    • Their own personal values
  • 8. Ethics in Individual Practice
    • Be honest
    • Convey sense of business ethics
    • Respect integrity and position of opponents
    • Develop trust
    Copyright © Allyn and Bacon 2006
  • 9. Ethics in Individual Practice, cont’d
    • Present all sides of an issue
    • Balance loyalty
    • Don't sacrifice long-term objectives
    • Be prepared to sacrifice security for standards
    Copyright © Allyn and Bacon 2006
  • 10. Ethical Dealings with the News Media
    • Less than total honesty destroys credibility
    Copyright © Allyn and Bacon 2006
  • 11. Cell Phones Pop Popcorn?
  • 12. Ethical Dealings with the News Media
    • Achieve trust by avoiding
      • Junkets
      • Extravagant parties
      • Expensive gifts
      • Personal favors
    Copyright © Allyn and Bacon 2006
  • 13. Ethical Decision Making in PR is Like
  • 14.
    • Barbara B. Nixon
    • Assistant Professor of Public Relations
    • Georgia Southern University
    • E-mail: [email_address]
    • Twitter: barbaranixon
    • Skype: barbara.b.nixon
    • Blog: Public Relations Matters
    Contact Me