Your SlideShare is downloading. ×
The Ethical Public Relations Practitioner
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The Ethical Public Relations Practitioner

7,937
views

Published on

Slides to accompany discussion in Prof. Nixon's Intro to PR class at Georgia Southern University

Slides to accompany discussion in Prof. Nixon's Intro to PR class at Georgia Southern University


0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
7,937
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
201
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Transcript

    • 1. The Ethical PR Professional Barbara B. Nixon, Ph.D. (ABD)
    • 2. In the News . . .
      • Consider the ethics in this news clip
      http://youtube.com/watch?v=hyry7RjREyY
    • 3. Overview
        • What are ethics?
        • Ethics in individual practice
        • Ethical dealings with the news media
      Copyright © Allyn and Bacon 2006
    • 4. “ Ethics” means . . .
    • 5. What Are Ethics?
      • Value System by which a person determines what is right or wrong
      Copyright © Allyn and Bacon 2006
    • 6. Three Ethical Orientations
        • Absolutist
          • Every decision is right or wrong
        • Existentialist
          • Decision made on basis of immediate practical choice
        • Situationalist
          • What will cause the least harm or most good
    • 7. PR Professionals Make Ethical Decisions that Must Satisfy . . .
      • The public interest
      • Their employer
      • Their professional organization’s code of ethics
      • Their own personal values
    • 8. Ethics in Individual Practice
      • Be honest
      • Convey sense of business ethics
      • Respect integrity and position of opponents
      • Develop trust
      Copyright © Allyn and Bacon 2006
    • 9. Ethics in Individual Practice, cont’d
      • Present all sides of an issue
      • Balance loyalty
      • Don't sacrifice long-term objectives
      • Be prepared to sacrifice security for standards
      Copyright © Allyn and Bacon 2006
    • 10. Ethical Dealings with the News Media
      • Less than total honesty destroys credibility
      Copyright © Allyn and Bacon 2006
    • 11. Cell Phones Pop Popcorn?
    • 12. Ethical Dealings with the News Media
      • Achieve trust by avoiding
        • Junkets
        • Extravagant parties
        • Expensive gifts
        • Personal favors
      Copyright © Allyn and Bacon 2006
    • 13. Ethical Decision Making in PR is Like
    • 14.
      • Barbara B. Nixon
      • Assistant Professor of Public Relations
      • Georgia Southern University
      • E-mail: [email_address]
      • Twitter: barbaranixon
      • Skype: barbara.b.nixon
      • Blog: Public Relations Matters
      Contact Me

    ×