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The Ethical Public Relations Practitioner
The Ethical Public Relations Practitioner
The Ethical Public Relations Practitioner
The Ethical Public Relations Practitioner
The Ethical Public Relations Practitioner
The Ethical Public Relations Practitioner
The Ethical Public Relations Practitioner
The Ethical Public Relations Practitioner
The Ethical Public Relations Practitioner
The Ethical Public Relations Practitioner
The Ethical Public Relations Practitioner
The Ethical Public Relations Practitioner
The Ethical Public Relations Practitioner
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The Ethical Public Relations Practitioner

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Slides to accompany discussion in Prof. Nixon's Intro to PR class at Georgia Southern University

Slides to accompany discussion in Prof. Nixon's Intro to PR class at Georgia Southern University

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  • Transcript

    • 1. The Ethical PR Professional Barbara B. Nixon, Ph.D. (ABD)
    • 2. In the News . . . <ul><li>Consider the ethics in this news clip </li></ul>http://youtube.com/watch?v=hyry7RjREyY
    • 3. Overview <ul><ul><li>What are ethics? </li></ul></ul><ul><ul><li>Ethics in individual practice </li></ul></ul><ul><ul><li>Ethical dealings with the news media </li></ul></ul>Copyright © Allyn and Bacon 2006
    • 4. “ Ethics” means . . .
    • 5. What Are Ethics? <ul><li>Value System by which a person determines what is right or wrong </li></ul>Copyright © Allyn and Bacon 2006
    • 6. Three Ethical Orientations <ul><ul><li>Absolutist </li></ul></ul><ul><ul><ul><li>Every decision is right or wrong </li></ul></ul></ul><ul><ul><li>Existentialist </li></ul></ul><ul><ul><ul><li>Decision made on basis of immediate practical choice </li></ul></ul></ul><ul><ul><li>Situationalist </li></ul></ul><ul><ul><ul><li>What will cause the least harm or most good </li></ul></ul></ul>
    • 7. PR Professionals Make Ethical Decisions that Must Satisfy . . . <ul><li>The public interest </li></ul><ul><li>Their employer </li></ul><ul><li>Their professional organization’s code of ethics </li></ul><ul><li>Their own personal values </li></ul>
    • 8. Ethics in Individual Practice <ul><li>Be honest </li></ul><ul><li>Convey sense of business ethics </li></ul><ul><li>Respect integrity and position of opponents </li></ul><ul><li>Develop trust </li></ul>Copyright © Allyn and Bacon 2006
    • 9. Ethics in Individual Practice, cont’d <ul><li>Present all sides of an issue </li></ul><ul><li>Balance loyalty </li></ul><ul><li>Don't sacrifice long-term objectives </li></ul><ul><li>Be prepared to sacrifice security for standards </li></ul>Copyright © Allyn and Bacon 2006
    • 10. Ethical Dealings with the News Media <ul><li>Less than total honesty destroys credibility </li></ul>Copyright © Allyn and Bacon 2006
    • 11. Cell Phones Pop Popcorn?
    • 12. Ethical Dealings with the News Media <ul><li>Achieve trust by avoiding </li></ul><ul><ul><li>Junkets </li></ul></ul><ul><ul><li>Extravagant parties </li></ul></ul><ul><ul><li>Expensive gifts </li></ul></ul><ul><ul><li>Personal favors </li></ul></ul>Copyright © Allyn and Bacon 2006
    • 13. Ethical Decision Making in PR is Like
    • 14. <ul><li>Barbara B. Nixon </li></ul><ul><li>Assistant Professor of Public Relations </li></ul><ul><li>Georgia Southern University </li></ul><ul><li>E-mail: [email_address] </li></ul><ul><li>Twitter: barbaranixon </li></ul><ul><li>Skype: barbara.b.nixon </li></ul><ul><li>Blog: Public Relations Matters </li></ul>Contact Me

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