Communication for PR Practitioners

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    Communication for PR Practitioners - Presentation Transcript

    1. Communication for PR Practitioners
    2. Copyright © Allyn and Bacon 2009 C H A P T E R 7 Communication
    3. In the News . . . Copyright © Allyn and Bacon 2009
    4. What Should Be On Your Blog
      • About Me page
      • One Week of Twitter
      • Wag the Dog Analysis
      • Reading Notes (for 7 chapters, so far)
      • 10 Tips on Job Searching
      • Also . . .
        • Responses
        • PR Connections
        • Blog Comments
      • Remember to use categories!
      Copyright © Allyn and Bacon 2009
    5. Public Relations as Process: R.A.C.E. Copyright © Allyn and Bacon 2009
    6. Communication Should Be . . .
      • Appropriate
      • Meaningful
      • Memorable
      • Understandable
      • Believable
      Copyright © Allyn and Bacon 2009
    7. What’s Your Objective? Copyright © Allyn and Bacon 2009
    8. How Does Communication Happen? Copyright © Allyn and Bacon 2009 http://www.flickr.com/photos/trebolazul/589987941/
    9. Copyright © Allyn and Bacon 2009
    10. Shared Experience Copyright © Allyn and Bacon 2009
    11. Two Types of Audiences
      • Active
      • Passive
      Copyright © Allyn and Bacon 2009 http://www.flickr.com/photos/8070463@N03/2701117725/ http://www.flickr.com/photos/joachim_s_mueller/531301122/
    12. Be Understandable: Do These
      • Properly and effectively use language
      • Write clearly
      • Use symbols, acronyms and slogans
      Copyright © Allyn and Bacon 2009
    13. Be Understandable: Avoid These
      • Jargon
      • Avoid clichés and hype words
      • Avoid euphemisms
      • Avoid discriminatory language
      Copyright © Allyn and Bacon 2009
    14. Being Memorable Copyright © Allyn and Bacon 2009 http://girlgetyourhairback.com/wp-content/uploads/2009/01/shampoo.jpg
    15. Diffusion of Innovation Copyright © Allyn and Bacon 2009
    16. Contact Me Copyright © Allyn and Bacon 2009 Barbara B. Nixon, Assistant Professor of Public Relations Georgia Southern University E-mail: [email_address] Twitter: barbaranixon Skype: barbara.b.nixon
    SlideShare Zeitgeist 2009

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