Chapter 1 What is Public Relations?
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Chapter 1 What is Public Relations?

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Slides to accompany a discussion about Chapter 1 in Wilcox & Cameron's Public Relations: Strategies & Tactics, 9th ed.

Slides to accompany a discussion about Chapter 1 in Wilcox & Cameron's Public Relations: Strategies & Tactics, 9th ed.

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    Chapter 1 What is Public Relations? Chapter 1 What is Public Relations? Presentation Transcript

    • Copyright © Allyn and Bacon 2009
      1
      C
      H
      A
      P
      T
      E
      R
      What is Public Relations?
    • Questions on Assignments
      Check syllabus
      Check Public Relations Matters blog
      Click the category of COMM 2322 Spring 2011
      Check with a classmate
      THEN . . .
      Check with me
      Copyright © Allyn and Bacon 2009
    • Topics Covered in Chapter 1
      Challenges
      Public relations as Process: RACE
      Other terms for public relations
      The components of public relations
      Public relations and journalism
      Public relations and advertising
      Public relations supports marketing
      An integrated perspective
      Careers in public relations
      The value of public relations
      Copyright © Allyn and Bacon 2009
    • What IS public relations?
      Your own definition
      Share definitions with group
      Similarities & differences?
      Copyright © Allyn and Bacon 2009
    • Definitions of Public Relations
      A variety of definitions exists for public relations.
      It is not necessary to memorize any particular definition.
      The following key words frame most definitions:
      Deliberate
      Planned
      Performance
      Public interest
      Two-way communication
      Management function
      Copyright © Allyn and Bacon 2009
    • The PR Professional of the Future
      Copyright © Allyn and Bacon 2009
    • Challenges
      Challenges
      PR is multifaceted
      Necessary Skills
      Written and Interpersonal communication
      Research
      Negotiation
      Creativity
      Logistics
      Facilitation
      Problem Solving
      Copyright © Allyn and Bacon 2009
    • Public Relations as Process: R.A.C.E.
      Copyright © Allyn and Bacon 2009
    • The Components of Public Relations
      Counseling
      Research
      Media relations
      Publicity
      Employee/Member relations
      Community relations
      Public affairs
      Government affairs
      Issues management
      Financial relations
      Industry relations
      Development/Fundraising
      Multicultural relations/Workplace Diversity
      Special events
      Marketing communications
      Copyright © Allyn and Bacon 2009
    • Contact Me
      Barbara B. Nixon, Ph.D. (ABD)
      Public Relations Faculty
      Southeastern University
      Life Member & Past President of the International Listening Association (listen.org)
      E-mail: bbnixon@seuniversity.edu
      Twitter: barbaranixon
      Skype: barbara.b.nixon
      Blog: publicrelationsmatters.com