Chapter 1 What is Public Relations?
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Chapter 1 What is Public Relations?

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Slides to accompany a discussion about Chapter 1 in Wilcox & Cameron's Public Relations: Strategies & Tactics, 9th ed.

Slides to accompany a discussion about Chapter 1 in Wilcox & Cameron's Public Relations: Strategies & Tactics, 9th ed.

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  • 1. Copyright © Allyn and Bacon 2009
    1
    C
    H
    A
    P
    T
    E
    R
    What is Public Relations?
  • 2. Questions on Assignments
    Check syllabus
    Check Public Relations Matters blog
    Click the category of COMM 2322 Spring 2011
    Check with a classmate
    THEN . . .
    Check with me
    Copyright © Allyn and Bacon 2009
  • 3. Topics Covered in Chapter 1
    Challenges
    Public relations as Process: RACE
    Other terms for public relations
    The components of public relations
    Public relations and journalism
    Public relations and advertising
    Public relations supports marketing
    An integrated perspective
    Careers in public relations
    The value of public relations
    Copyright © Allyn and Bacon 2009
  • 4. What IS public relations?
    Your own definition
    Share definitions with group
    Similarities & differences?
    Copyright © Allyn and Bacon 2009
  • 5. Definitions of Public Relations
    A variety of definitions exists for public relations.
    It is not necessary to memorize any particular definition.
    The following key words frame most definitions:
    Deliberate
    Planned
    Performance
    Public interest
    Two-way communication
    Management function
    Copyright © Allyn and Bacon 2009
  • 6. The PR Professional of the Future
    Copyright © Allyn and Bacon 2009
  • 7. Challenges
    Challenges
    PR is multifaceted
    Necessary Skills
    Written and Interpersonal communication
    Research
    Negotiation
    Creativity
    Logistics
    Facilitation
    Problem Solving
    Copyright © Allyn and Bacon 2009
  • 8. Public Relations as Process: R.A.C.E.
    Copyright © Allyn and Bacon 2009
  • 9. The Components of Public Relations
    Counseling
    Research
    Media relations
    Publicity
    Employee/Member relations
    Community relations
    Public affairs
    Government affairs
    Issues management
    Financial relations
    Industry relations
    Development/Fundraising
    Multicultural relations/Workplace Diversity
    Special events
    Marketing communications
    Copyright © Allyn and Bacon 2009
  • 10. Contact Me
    Barbara B. Nixon, Ph.D. (ABD)
    Public Relations Faculty
    Southeastern University
    Life Member & Past President of the International Listening Association (listen.org)
    E-mail: bbnixon@seuniversity.edu
    Twitter: barbaranixon
    Skype: barbara.b.nixon
    Blog: publicrelationsmatters.com