Anatomy Of A News Release

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    Anatomy Of A News Release - Presentation Transcript

    1. A BAKER’S DOZEN: THE ANATOMY OF A NEWS RELEASE Barbara B. Nixon, Ph.D. (ABD) :: Georgia Southern University
    2. LETTERHEAD WITH ADDRESS 1
    3. THE WORDS NEWS RELEASE 2
    4. FOR IMMEDIATE RELEASE 3 OR EMBARGO
    5. MEDIA CONTACT INFO 4
    6. HEADLINE (& SUBHEAD) 5
    7. DATELINE 6
    8. LEAD 7
    9. QUOTATIONS 8 “…”
    10. BODY 9
    11. PAGE SLUGS 10
    12. ADDITIONAL CONTACT INFO 11
    13. BOILERPLATE 12
    14. END SIGN 13
    15. CONTACT ME Barbara B. Nixon, Ph.D. (ABD) Assistant Professor of Public Relations Georgia Southern University Life Member & Past President of the International Listening Association (listen.org) E-mail: bnixon@georgiasouthern.edu  Twitter: barbaranixon  Skype: barbara.b.nixon  Blogs: publicrelationsmatters.com &  learnercentered.wordpress.com

    + Barbara NixonBarbara Nixon, 7 months ago

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