Anatomy Of A News Release
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Anatomy Of A News Release

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Slidedeck to accompany a discussion on the elements of a news release

Slidedeck to accompany a discussion on the elements of a news release

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Anatomy Of A News Release Anatomy Of A News Release Presentation Transcript

  • A BAKER’S DOZEN: THE ANATOMY OF A NEWS RELEASE Barbara B. Nixon, Ph.D. (ABD) :: Georgia Southern University
  • LETTERHEAD WITH ADDRESS 1
  • THE WORDS NEWS RELEASE 2
  • FOR IMMEDIATE RELEASE 3 OR EMBARGO
  • MEDIA CONTACT INFO 4
  • HEADLINE (& SUBHEAD) 5
  • DATELINE 6
  • LEAD 7
  • QUOTATIONS 8 “…”
  • BODY 9
  • PAGE SLUGS 10
  • ADDITIONAL CONTACT INFO 11
  • BOILERPLATE 12
  • END SIGN 13
  • CONTACT ME Barbara B. Nixon, Ph.D. (ABD) Assistant Professor of Public Relations Georgia Southern University Life Member & Past President of the International Listening Association (listen.org) E-mail: bnixon@georgiasouthern.edu  Twitter: barbaranixon  Skype: barbara.b.nixon  Blogs: publicrelationsmatters.com &  learnercentered.wordpress.com