Anatomy Of A News Release
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Anatomy Of A News Release

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Slidedeck to accompany a discussion on the elements of a news release

Slidedeck to accompany a discussion on the elements of a news release

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Anatomy Of A News Release Presentation Transcript

  • 1. A BAKER’S DOZEN: THE ANATOMY OF A NEWS RELEASE Barbara B. Nixon, Ph.D. (ABD) :: Georgia Southern University
  • 2. LETTERHEAD WITH ADDRESS 1
  • 3. THE WORDS NEWS RELEASE 2
  • 4. FOR IMMEDIATE RELEASE 3 OR EMBARGO
  • 5. MEDIA CONTACT INFO 4
  • 6. HEADLINE (& SUBHEAD) 5
  • 7. DATELINE 6
  • 8. LEAD 7
  • 9. QUOTATIONS 8 “…”
  • 10. BODY 9
  • 11. PAGE SLUGS 10
  • 12. ADDITIONAL CONTACT INFO 11
  • 13. BOILERPLATE 12
  • 14. END SIGN 13
  • 15. CONTACT ME Barbara B. Nixon, Ph.D. (ABD) Assistant Professor of Public Relations Georgia Southern University Life Member & Past President of the International Listening Association (listen.org) E-mail: bnixon@georgiasouthern.edu  Twitter: barbaranixon  Skype: barbara.b.nixon  Blogs: publicrelationsmatters.com &  learnercentered.wordpress.com