Anatomy Of A News Release

  • 1,319 views
Uploaded on

Slidedeck to accompany a discussion on the elements of a news release

Slidedeck to accompany a discussion on the elements of a news release

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,319
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
25
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. A BAKER’S DOZEN: THE ANATOMY OF A NEWS RELEASE Barbara B. Nixon, Ph.D. (ABD) :: Georgia Southern University
  • 2. LETTERHEAD WITH ADDRESS 1
  • 3. THE WORDS NEWS RELEASE 2
  • 4. FOR IMMEDIATE RELEASE 3 OR EMBARGO
  • 5. MEDIA CONTACT INFO 4
  • 6. HEADLINE (& SUBHEAD) 5
  • 7. DATELINE 6
  • 8. LEAD 7
  • 9. QUOTATIONS 8 “…”
  • 10. BODY 9
  • 11. PAGE SLUGS 10
  • 12. ADDITIONAL CONTACT INFO 11
  • 13. BOILERPLATE 12
  • 14. END SIGN 13
  • 15. CONTACT ME Barbara B. Nixon, Ph.D. (ABD) Assistant Professor of Public Relations Georgia Southern University Life Member & Past President of the International Listening Association (listen.org) E-mail: bnixon@georgiasouthern.edu  Twitter: barbaranixon  Skype: barbara.b.nixon  Blogs: publicrelationsmatters.com &  learnercentered.wordpress.com