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Things You Need to Know About Social Media Now. Prepared for Barbara B. Nixon Assistant Professor :: Southeastern University
#lanierupshaw @BarbaraNixon
Your Name Here
Social Media = Cat Videos?
What the heck IS social media? Video Credit: Social Media Revolution Refresh by Erik Qualman
Where are your customers?
Listen first.
Share Then share.
Social media is
Be paranoid. Just a little.
Keep learning.
Three Challenges
Read. This. Now. Groundswell:  Winning in a World Transformed by Social Technologies Charlene Li & Josh Bernoff
Join. This. Now.
Develop. This. Now. Social Media Policy
Understand what social media is Learn how your customers use social media Listen first Then share Remember that social media is 24/7/365 Be paranoid (just a little) Keep learning
The ONE thing
Contact Me Barbara B. Nixon, Ph.D. (ABD) Interim Chair, Communication Department Southeastern University Life Member & Past President                                                                                     of the International Listening Association (listen.org) E-mail: bbnixon@seu.edu Twitter: 	barbaranixon Skype: 	barbara.b.nixon Blog:  	publicrelationsmatters.com

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7 Things You Need to Know About Social Media NOW

Editor's Notes

  1. Photo Credit: http://www.flickr.com/photos/platinum/4003281/sizes/z/
  2. Feel free to live tweet this presentation (if you’re attending live).
  3. If a customer Googles your name, where will she find you online?
  4. See the complete video at http://www.socialnomics.net/2011/06/22/social-media-revolution-3-video-long-versionPhoto Credit: http://www.flickr.com/photos/duncan/514417739/in/photostream/
  5. Photo Credit: “Through the Telescope,” Barbara Nixon, 2005Photo Credit: Number 2, http://www.flickr.com/photos/lwr/759383225/in/photostream/
  6. Photo Credit: “Listening,” Barbara Nixon, 2004Photo Credit: Number 3, http://www.flickr.com/photos/lwr/2114589121/in/photostream/
  7. Photo Credit: Girls Sharing, http://www.flickr.com/photos/58117789@N00/534883941/Photo Credit: Number 4, http://www.flickr.com/photos/lwr/346551752/in/photostream/
  8. Photo Credit: Number 5, http://www.flickr.com/photos/lwr/52621152/in/photostream/
  9. Photo Credit: Worried Girl,http://www.flickr.com/photos/malloreigh/132594163/in/photostream/Photo Credit: Number 6,http://www.flickr.com/photos/lwr/3034561261/in/photostream/
  10. Photo Credit: Number 7,http://www.flickr.com/photos/eurritimia/369919302/in/photostream/
  11. Photo Credit: http://www.flickr.com/photos/dreisekunden/2343929926/
  12. Create a social media policy for your company: http://socialmedia.policytool.net/
  13. Image Credit: Adapted from http://ebookstore.sony.com/ebook/remy-stern/but-wait-theres-more/_/R-400000000000000130649
  14. YouTube Video: “Carp Attack” http://www.youtube.com/watch?v=InENM6fwIwE
  15. Image Credit: http://mintees.com/tees/332265-nostalgia
  16. Image Credit:http://www.flickr.com/photos/seryo/2844838604/in/photostream/
  17. [twitter] PR 101:: What’s the ONE thing you’re taking away from this session? [/twitter] Curly was the tough old cowboy character played by the late Jack Palance. Here’s the scene from the movie where Curly espouses his life philosophy to Mitch, Billy Crystal’s character:Curly: Do you know what the secret of life is?Curly: This. [holds up one finger]Mitch: Your finger?Curly: One thing. Just one thing. You stick to that and the rest don’t mean shit.Mitch: But what is the “one thing?”Curly: [smiles] That’s what you have to find out.