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7 Things You Need to Know About Social Media NOW

by Barbara Nixon on Aug 07, 2011

1,454 views

Slides to accompany a workshop I developed for Lanier Upshaw in Lakeland, FL

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Slides to accompany a workshop I developed for Lanier Upshaw in Lakeland, FL

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http://publicrelationsmatters.com	603
http://www.publicrelationsmatters.com	48
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Photo Credit: http://www.flickr.com/photos/platinum/4003281/sizes/z/
Feel free to live tweet this presentation (if you’re attending live).
If a customer Googles your name, where will she find you online?
See the complete video at http://www.socialnomics.net/2011/06/22/social-media-revolution-3-video-long-versionPhoto Credit: http://www.flickr.com/photos/duncan/514417739/in/photostream/
Photo Credit: “Through the Telescope,” Barbara Nixon, 2005Photo Credit: Number 2, http://www.flickr.com/photos/lwr/759383225/in/photostream/
Photo Credit: “Listening,” Barbara Nixon, 2004Photo Credit: Number 3, http://www.flickr.com/photos/lwr/2114589121/in/photostream/
Photo Credit: Girls Sharing, http://www.flickr.com/photos/58117789@N00/534883941/Photo Credit: Number 4, http://www.flickr.com/photos/lwr/346551752/in/photostream/
Photo Credit: Number 5, http://www.flickr.com/photos/lwr/52621152/in/photostream/
Photo Credit: Worried Girl,http://www.flickr.com/photos/malloreigh/132594163/in/photostream/Photo Credit: Number 6,http://www.flickr.com/photos/lwr/3034561261/in/photostream/
Photo Credit: Number 7,http://www.flickr.com/photos/eurritimia/369919302/in/photostream/
Photo Credit: http://www.flickr.com/photos/dreisekunden/2343929926/
Create a social media policy for your company: http://socialmedia.policytool.net/
Image Credit: Adapted from http://ebookstore.sony.com/ebook/remy-stern/but-wait-theres-more/_/R-400000000000000130649
YouTube Video: “Carp Attack” http://www.youtube.com/watch?v=InENM6fwIwE
Image Credit: http://mintees.com/tees/332265-nostalgia
Image Credit:http://www.flickr.com/photos/seryo/2844838604/in/photostream/
[twitter] PR 101:: What’s the ONE thing you’re taking away from this session? [/twitter] Curly was the tough old cowboy character played by the late Jack Palance. Here’s the scene from the movie where Curly espouses his life philosophy to Mitch, Billy Crystal’s character:Curly: Do you know what the secret of life is?Curly: This. [holds up one finger]Mitch: Your finger?Curly: One thing. Just one thing. You stick to that and the rest don’t mean shit.Mitch: But what is the “one thing?”Curly: [smiles] That’s what you have to find out.

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pietraperzia 9 months ago

7 Things You Need to Know About Social Media NOW — Presentation Transcript

Things You Need to Know About Social Media
Now.
Prepared for
Barbara B. Nixon
Assistant Professor :: Southeastern University
#lanierupshaw
@BarbaraNixon
Your Name Here
Social Media = Cat Videos?
What the heck IS social media?
Video Credit: Social Media Revolution Refresh by Erik Qualman
Where are your customers?
Listen first.
Share
Then share.
Social media is
Be paranoid.
Just a little.
Keep learning.
Three Challenges
Read. This. Now.
Groundswell:
Winning in a World Transformed by Social Technologies
Charlene Li & Josh Bernoff
Join. This. Now.
Develop. This. Now.
Social
Media
Policy
Understand what social media is
Learn how your customers use social media
Listen first
Then share
Remember that social media is 24/7/365
Be paranoid (just a little)
Keep learning
The ONE thing
Contact Me
Barbara B. Nixon, Ph.D. (ABD)
Interim Chair, Communication Department
Southeastern University
Life Member & Past President of the International Listening Association (listen.org)
E-mail: bbnixon@seu.edu
Twitter: barbaranixon
Skype: barbara.b.nixon
Blog: publicrelationsmatters.com

7 Things You Need to Know About Social Media NOW

by Barbara Nixon on Aug 07, 2011

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7 Things You Need to Know About Social Media NOW — Presentation Transcript