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Things You Need to Know About Social Media<br />Now.<br />Prepared for<br />Barbara B. Nixon<br />Assistant Professor :: S...
#lanierupshaw<br />@BarbaraNixon<br />
Your Name Here<br />
Social Media = Cat Videos?<br />
Where are your customers?<br />
Share<br />Then share.<br />
Social media is<br />
Be paranoid.<br />Just a little.<br />
Keep learning.<br />
Three Challenges<br />
Read. This. Now.<br />Groundswell: <br />Winning in a World Transformed by Social Technologies<br />Charlene Li & Josh Ber...
Join. This. Now.<br />
Develop. This. Now.<br />Social<br />Media<br />Policy<br />
Understand what social media is<br />Learn how your customers use social media<br />Listen first<br />Then share<br />Reme...
Contact Me<br />Barbara B. Nixon, Ph.D. (ABD)<br />Interim Chair, Communication Department<br />Southeastern University<br...
7 Things You Need to Know About Social Media NOW
7 Things You Need to Know About Social Media NOW
7 Things You Need to Know About Social Media NOW
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7 Things You Need to Know About Social Media NOW

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Slides to accompany a workshop I developed for Lanier Upshaw in Lakeland, FL

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  • Photo Credit: http://www.flickr.com/photos/platinum/4003281/sizes/z/
  • Feel free to live tweet this presentation (if you’re attending live).
  • If a customer Googles your name, where will she find you online?
  • See the complete video at http://www.socialnomics.net/2011/06/22/social-media-revolution-3-video-long-versionPhoto Credit: http://www.flickr.com/photos/duncan/514417739/in/photostream/
  • Photo Credit: “Through the Telescope,” Barbara Nixon, 2005Photo Credit: Number 2, http://www.flickr.com/photos/lwr/759383225/in/photostream/
  • Photo Credit: “Listening,” Barbara Nixon, 2004Photo Credit: Number 3, http://www.flickr.com/photos/lwr/2114589121/in/photostream/
  • Photo Credit: Girls Sharing, http://www.flickr.com/photos/58117789@N00/534883941/Photo Credit: Number 4, http://www.flickr.com/photos/lwr/346551752/in/photostream/
  • Photo Credit: Number 5, http://www.flickr.com/photos/lwr/52621152/in/photostream/
  • Photo Credit: Worried Girl,http://www.flickr.com/photos/malloreigh/132594163/in/photostream/Photo Credit: Number 6,http://www.flickr.com/photos/lwr/3034561261/in/photostream/
  • Photo Credit: Number 7,http://www.flickr.com/photos/eurritimia/369919302/in/photostream/
  • Photo Credit: http://www.flickr.com/photos/dreisekunden/2343929926/
  • Create a social media policy for your company: http://socialmedia.policytool.net/
  • Image Credit: Adapted from http://ebookstore.sony.com/ebook/remy-stern/but-wait-theres-more/_/R-400000000000000130649
  • YouTube Video: “Carp Attack” http://www.youtube.com/watch?v=InENM6fwIwE
  • Image Credit: http://mintees.com/tees/332265-nostalgia
  • Image Credit:http://www.flickr.com/photos/seryo/2844838604/in/photostream/
  • [twitter] PR 101:: What’s the ONE thing you’re taking away from this session? [/twitter] Curly was the tough old cowboy character played by the late Jack Palance. Here’s the scene from the movie where Curly espouses his life philosophy to Mitch, Billy Crystal’s character:Curly: Do you know what the secret of life is?Curly: This. [holds up one finger]Mitch: Your finger?Curly: One thing. Just one thing. You stick to that and the rest don’t mean shit.Mitch: But what is the “one thing?”Curly: [smiles] That’s what you have to find out.
  • Transcript of "7 Things You Need to Know About Social Media NOW"

    1. 1. Things You Need to Know About Social Media<br />Now.<br />Prepared for<br />Barbara B. Nixon<br />Assistant Professor :: Southeastern University<br />
    2. 2. #lanierupshaw<br />@BarbaraNixon<br />
    3. 3. Your Name Here<br />
    4. 4. Social Media = Cat Videos?<br />
    5. 5. What the heck IS social media?<br />Video Credit: Social Media Revolution Refresh by Erik Qualman<br />
    6. 6. Where are your customers?<br />
    7. 7. Listen first.<br />
    8. 8. Share<br />Then share.<br />
    9. 9. Social media is<br />
    10. 10. Be paranoid.<br />Just a little.<br />
    11. 11. Keep learning.<br />
    12. 12. Three Challenges<br />
    13. 13. Read. This. Now.<br />Groundswell: <br />Winning in a World Transformed by Social Technologies<br />Charlene Li & Josh Bernoff<br />
    14. 14. Join. This. Now.<br />
    15. 15. Develop. This. Now.<br />Social<br />Media<br />Policy<br />
    16. 16.
    17. 17.
    18. 18.
    19. 19. Understand what social media is<br />Learn how your customers use social media<br />Listen first<br />Then share<br />Remember that social media is 24/7/365<br />Be paranoid (just a little)<br />Keep learning<br />
    20. 20. The ONE thing<br />
    21. 21. Contact Me<br />Barbara B. Nixon, Ph.D. (ABD)<br />Interim Chair, Communication Department<br />Southeastern University<br />Life Member & Past President of the International Listening Association (listen.org)<br />E-mail: bbnixon@seu.edu<br />Twitter: barbaranixon<br />Skype: barbara.b.nixon<br />Blog: publicrelationsmatters.com<br />

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