7 Things You Need to Know About Social Media NOW

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Slides to accompany a workshop I developed for Lanier Upshaw in Lakeland, FL

Slides to accompany a workshop I developed for Lanier Upshaw in Lakeland, FL

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  • Photo Credit: http://www.flickr.com/photos/platinum/4003281/sizes/z/
  • Feel free to live tweet this presentation (if you’re attending live).
  • If a customer Googles your name, where will she find you online?
  • See the complete video at http://www.socialnomics.net/2011/06/22/social-media-revolution-3-video-long-versionPhoto Credit: http://www.flickr.com/photos/duncan/514417739/in/photostream/
  • Photo Credit: “Through the Telescope,” Barbara Nixon, 2005Photo Credit: Number 2, http://www.flickr.com/photos/lwr/759383225/in/photostream/
  • Photo Credit: “Listening,” Barbara Nixon, 2004Photo Credit: Number 3, http://www.flickr.com/photos/lwr/2114589121/in/photostream/
  • Photo Credit: Girls Sharing, http://www.flickr.com/photos/58117789@N00/534883941/Photo Credit: Number 4, http://www.flickr.com/photos/lwr/346551752/in/photostream/
  • Photo Credit: Number 5, http://www.flickr.com/photos/lwr/52621152/in/photostream/
  • Photo Credit: Worried Girl,http://www.flickr.com/photos/malloreigh/132594163/in/photostream/Photo Credit: Number 6,http://www.flickr.com/photos/lwr/3034561261/in/photostream/
  • Photo Credit: Number 7,http://www.flickr.com/photos/eurritimia/369919302/in/photostream/
  • Photo Credit: http://www.flickr.com/photos/dreisekunden/2343929926/
  • Create a social media policy for your company: http://socialmedia.policytool.net/
  • Image Credit: Adapted from http://ebookstore.sony.com/ebook/remy-stern/but-wait-theres-more/_/R-400000000000000130649
  • YouTube Video: “Carp Attack” http://www.youtube.com/watch?v=InENM6fwIwE
  • Image Credit: http://mintees.com/tees/332265-nostalgia
  • Image Credit:http://www.flickr.com/photos/seryo/2844838604/in/photostream/
  • [twitter] PR 101:: What’s the ONE thing you’re taking away from this session? [/twitter] Curly was the tough old cowboy character played by the late Jack Palance. Here’s the scene from the movie where Curly espouses his life philosophy to Mitch, Billy Crystal’s character:Curly: Do you know what the secret of life is?Curly: This. [holds up one finger]Mitch: Your finger?Curly: One thing. Just one thing. You stick to that and the rest don’t mean shit.Mitch: But what is the “one thing?”Curly: [smiles] That’s what you have to find out.

Transcript

  • 1. Things You Need to Know About Social Media
    Now.
    Prepared for
    Barbara B. Nixon
    Assistant Professor :: Southeastern University
  • 2. #lanierupshaw
    @BarbaraNixon
  • 3. Your Name Here
  • 4. Social Media = Cat Videos?
  • 5. What the heck IS social media?
    Video Credit: Social Media Revolution Refresh by Erik Qualman
  • 6. Where are your customers?
  • 7. Listen first.
  • 8. Share
    Then share.
  • 9. Social media is
  • 10. Be paranoid.
    Just a little.
  • 11. Keep learning.
  • 12. Three Challenges
  • 13. Read. This. Now.
    Groundswell:
    Winning in a World Transformed by Social Technologies
    Charlene Li & Josh Bernoff
  • 14. Join. This. Now.
  • 15. Develop. This. Now.
    Social
    Media
    Policy
  • 16.
  • 17.
  • 18.
  • 19. Understand what social media is
    Learn how your customers use social media
    Listen first
    Then share
    Remember that social media is 24/7/365
    Be paranoid (just a little)
    Keep learning
  • 20. The ONE thing
  • 21. Contact Me
    Barbara B. Nixon, Ph.D. (ABD)
    Interim Chair, Communication Department
    Southeastern University
    Life Member & Past President of the International Listening Association (listen.org)
    E-mail: bbnixon@seu.edu
    Twitter: barbaranixon
    Skype: barbara.b.nixon
    Blog: publicrelationsmatters.com