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Things You Need to Know About Social Media,[object Object],Now.,[object Object],Prepared for,[object Object],Barbara B. Nixon,[object Object],Assistant Professor :: Southeastern University,[object Object]
#lanierupshaw,[object Object],@BarbaraNixon,[object Object]
Your Name Here,[object Object]
Social Media = Cat Videos?,[object Object]
What the heck IS social media?,[object Object],Video Credit: Social Media Revolution Refresh by Erik Qualman,[object Object]
Where are your customers?,[object Object]
Listen first.,[object Object]
Share,[object Object],Then share.,[object Object]
Social media is,[object Object]
Be paranoid.,[object Object],Just a little.,[object Object]
Keep learning.,[object Object]
Three Challenges,[object Object]
Read. This. Now.,[object Object],Groundswell: ,[object Object],Winning in a World Transformed by Social Technologies,[object Object],Charlene Li & Josh Bernoff,[object Object]
Join. This. Now.,[object Object]
Develop. This. Now.,[object Object],Social,[object Object],Media,[object Object],Policy,[object Object]
7 Things You Need to Know About Social Media NOW
7 Things You Need to Know About Social Media NOW
7 Things You Need to Know About Social Media NOW
Understand what social media is,[object Object],Learn how your customers use social media,[object Object],Listen first,[object Object],Then share,[object Object],Remember that social media is 24/7/365,[object Object],Be paranoid (just a little),[object Object],Keep learning,[object Object]
The ONE thing,[object Object]
Contact Me,[object Object],Barbara B. Nixon, Ph.D. (ABD),[object Object],Interim Chair, Communication Department,[object Object],Southeastern University,[object Object],Life Member & Past President                                                                                     of the International Listening Association (listen.org),[object Object],E-mail: bbnixon@seu.edu,[object Object],Twitter: 	barbaranixon,[object Object],Skype: 	barbara.b.nixon,[object Object],Blog:  	publicrelationsmatters.com,[object Object]

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7 Things You Need to Know About Social Media NOW

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Editor's Notes

  1. Photo Credit: http://www.flickr.com/photos/platinum/4003281/sizes/z/
  2. Feel free to live tweet this presentation (if you’re attending live).
  3. If a customer Googles your name, where will she find you online?
  4. See the complete video at http://www.socialnomics.net/2011/06/22/social-media-revolution-3-video-long-versionPhoto Credit: http://www.flickr.com/photos/duncan/514417739/in/photostream/
  5. Photo Credit: “Through the Telescope,” Barbara Nixon, 2005Photo Credit: Number 2, http://www.flickr.com/photos/lwr/759383225/in/photostream/
  6. Photo Credit: “Listening,” Barbara Nixon, 2004Photo Credit: Number 3, http://www.flickr.com/photos/lwr/2114589121/in/photostream/
  7. Photo Credit: Girls Sharing, http://www.flickr.com/photos/58117789@N00/534883941/Photo Credit: Number 4, http://www.flickr.com/photos/lwr/346551752/in/photostream/
  8. Photo Credit: Number 5, http://www.flickr.com/photos/lwr/52621152/in/photostream/
  9. Photo Credit: Worried Girl,http://www.flickr.com/photos/malloreigh/132594163/in/photostream/Photo Credit: Number 6,http://www.flickr.com/photos/lwr/3034561261/in/photostream/
  10. Photo Credit: Number 7,http://www.flickr.com/photos/eurritimia/369919302/in/photostream/
  11. Photo Credit: http://www.flickr.com/photos/dreisekunden/2343929926/
  12. Create a social media policy for your company: http://socialmedia.policytool.net/
  13. Image Credit: Adapted from http://ebookstore.sony.com/ebook/remy-stern/but-wait-theres-more/_/R-400000000000000130649
  14. YouTube Video: “Carp Attack” http://www.youtube.com/watch?v=InENM6fwIwE
  15. Image Credit: http://mintees.com/tees/332265-nostalgia
  16. Image Credit:http://www.flickr.com/photos/seryo/2844838604/in/photostream/
  17. [twitter] PR 101:: What’s the ONE thing you’re taking away from this session? [/twitter] Curly was the tough old cowboy character played by the late Jack Palance. Here’s the scene from the movie where Curly espouses his life philosophy to Mitch, Billy Crystal’s character:Curly: Do you know what the secret of life is?Curly: This. [holds up one finger]Mitch: Your finger?Curly: One thing. Just one thing. You stick to that and the rest don’t mean shit.Mitch: But what is the “one thing?”Curly: [smiles] That’s what you have to find out.