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7 Things Professors Need to Know About Social Media NOW


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  • Photo Credit: http://www.flickr.com/photos/lwr/26536309/sizes/l/in/photostream/
  • Feel free to live tweet this presentation (if you’re attending live).
  • If a student or other faculty member Googles your name, where will she find you online?[twitter] If a student or other faculty member Googles your name, where will she find you online? [/twitter]
  • We need to rid ourselves of the assumption that social media is just a bunch of cat videos, like this one.Video: http://www.youtube.com/watch?v=X3iFhLdWjqc[twitter] Is social media more than cat videos (like this one http://www.youtube.com/watch?v=X3iFhLdWjqc)? I say yes.[/twitter]
  • Social media is far more than just cat videos!Video: http://www.youtube.com/watch?v=X3iFhLdWjqc
  • So let’s get started on the 7 things that faculty need to know.Photo Credit: http://www.flickr.com/photos/lwr/3959625529/in/photostream/[twitter] So let’s get started on the 7 things that faculty need to know about social media.[/twitter]
  • See the complete video at http://www.socialnomics.net/2011/06/22/social-media-revolution-3-video-long-versionPhoto Credit: http://www.flickr.com/photos/duncan/514417739/in/photostream/[twitter] First, what the heck is social media? Watch this Socialnomics video by @equalmanhttp://www.youtube.com/watch?v=fpMZbT1tx2o [/twitter]
  • Photo Credit: “Through the Telescope,” Barbara Nixon, 2005Photo Credit: Number 2, http://www.flickr.com/photos/lwr/759383225/in/photostream/[twitter]Second, find out where your students and colleagues are in the social media world. [/twitter]
  • Photo Credit: “Listening,” Barbara Nixon, 2004Photo Credit: Number 3, http://www.flickr.com/photos/lwr/2114589121/in/photostream/[twitter]Third, listen first (before barging into on ongoing conversation online). [/twitter]
  • Photo Credit: Number 4, http://www.flickr.com/photos/lwr/346551752/in/photostream/Photo Credit: Global Player, http://www.flickr.com/photos/29487767@N02/3574392846/[twitter]Fourth, then you can start to collaborate with colleagues & students. [/twitter]
  • Photo Credit: Number 5, http://www.flickr.com/photos/lwr/52621152/in/photostream/[twitter]Fifth, sometimes tweeting in class can lead to greater learning. Use a class hashtag, #COMM2423 or #I2BMWF [/twitter]
  • Photo Credit: Worried Girl,http://www.flickr.com/photos/malloreigh/132594163/in/photostream/Photo Credit: Number 6,http://www.flickr.com/photos/lwr/3034561261/in/photostream/[twitter]Sixth, be paranoid, just a little. Remember that snippets of your social media may be taken out of context at times. [/twitter]
  • [twitter]Seventh, stay curious! Social media changes ALL the time. [/twitter]Photo Credit: Curious, http://www.flickr.com/photos/andy_bernay-roman/253298486/in/photostream/Photo Credit: Number 7,http://www.flickr.com/photos/eurritimia/369919302/in/photostream/
  • [twitter]Now, I have three challenges for you. [/twitter]
  • [twitter]One, read Groundswell (http://amzn.to/qH8DCs) by @charleneli and @jbernoff now. [/twitter]
  • [twitter]Two, join @LinkedIn now. I’ve made numerous professional contacts for myself and my students there. [/twitter]
  • [twitter]Three, create a social media policy using something like http://socialmedia.policytool.net/. Many universities already have them in place. [/twitter]
  • Image Credit: Adapted from http://ebookstore.sony.com/ebook/remy-stern/but-wait-theres-more/_/R-400000000000000130649
  • YouTube Video: “Carp Attack” http://www.youtube.com/watch?v=InENM6fwIwE
  • Photo Credit: http://www.flickr.com/photos/richardaustin/2085854939/sizes/o/
  • Image Credit: http://mintees.com/tees/332265-nostalgia
  • Image Credit:http://www.flickr.com/photos/seryo/2844838604/in/photostream/
  • [twitter]What’s the ONE thing you’re taking away from this session on 7 Things Profs Need to Know about Social Media Now? [/twitter] Curly was the tough old cowboy character played by the late Jack Palance. Here’s the scene from the movie where Curly espouses his life philosophy to Mitch, Billy Crystal’s character:Curly: Do you know what the secret of life is?Curly: This. [holds up one finger]Mitch: Your finger?Curly: One thing. Just one thing. You stick to that and the rest don’t mean shit.Mitch: But what is the “one thing?”Curly: [smiles] That’s what you have to find out.


  • 1. ProfessorsNeed to Know About Social Media
    Prepared for
    Barbara B. Nixon
    Assistant Professor :: Southeastern University
  • 2. #SEUbestideas
  • 3. Your Name Here
  • 4. Social Media = Cat Videos?
  • 5. Social Media Cat Videos
  • 6.
  • 7. What the heck IS social media?
  • 8. Where are your students? Colleagues?
  • 9. Listen first.
  • 10. Then Collaborate.
  • 11. Tweeting  Learning
    Tweeting -> Learning
  • 12. Be paranoid.*
    *Just a little.
  • 13. Stay curious.
  • 14. Three Challenges
  • 15. Read. This. Now.
    Winning in a World Transformed by Social Technologies
    Charlene Li & Josh Bernoff
  • 16. Join. This. Now.
  • 17. Develop. This. Now.
  • 18.
  • 19.
  • 20. For links to slides & sites mentioned today, see bit.ly/bbnbestideas
  • 21.
  • 22. Things
    Understand what social media is
    Learn how your students & colleagues use social media
    Listen first
    Then collaborate
    Tweeting can lead to learning
    Be paranoid (just a little)
    Stay curious
  • 23. The ONE thing
  • 24. Contact Me
    Barbara B. Nixon, Ph.D. (ABD)
    Interim Chair, Communication Department
    Southeastern University
    Life Member & Past President of the International Listening Association (listen.org)
    E-mail: bbnixon@seu.edu
    Twitter: barbaranixon
    Skype: barbara.b.nixon
    Blog: publicrelationsmatters.com