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7 Things ILA Members Need to Know About Social Media NOW

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Slides to accompany Prof. Barbara Nixon's talk on social media at the International Listening Association convention in April 2011.

Slides to accompany Prof. Barbara Nixon's talk on social media at the International Listening Association convention in April 2011.


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  • Photo Credit: http://www.flickr.com/photos/platinum/4003281/sizes/z/
  • See the complete video at http://socialnomics.net/video/Photo Credit: http://www.flickr.com/photos/duncan/514417739/in/photostream/
  • Photo Credit: “Through the Telescope,” Barbara Nixon, 2005Photo Credit: Number 2, http://www.flickr.com/photos/lwr/759383225/in/photostream/
  • Photo Credit: “Listening,” Barbara Nixon, 2004Photo Credit: Number 3, http://www.flickr.com/photos/lwr/2114589121/in/photostream/
  • Photo Credit: Girls Sharing, http://www.flickr.com/photos/58117789@N00/534883941/Photo Credit: Number 4, http://www.flickr.com/photos/lwr/346551752/in/photostream/
  • Photo Credit: Number 5, http://www.flickr.com/photos/lwr/52621152/in/photostream/
  • Photo Credit: Worried Girl,http://www.flickr.com/photos/malloreigh/132594163/in/photostream/Photo Credit: Number 6,http://www.flickr.com/photos/lwr/3034561261/in/photostream/
  • Photo Credit: Number 7,http://www.flickr.com/photos/eurritimia/369919302/in/photostream/
  • Photo Credit: http://www.flickr.com/photos/dreisekunden/2343929926/
  • Create your own personal Social Media Policy. See http://publicrelationsmatters.com/2008/10/07/create-your-own-social-media-policy/
  • Image Credit: Adapted from http://ebookstore.sony.com/ebook/remy-stern/but-wait-theres-more/_/R-400000000000000130649
  • Photo Credit: http://www.flickr.com/photos/richardaustin/2085854939/sizes/o/
  • Transcript

    • 1. Things ILA MembersNeed to Know About Social Media
      Now.
      Barbara B. Nixon
      Assistant Professor :: Southeastern University
    • 2. What the heck IS social media?
      Video Credit: Social Media Revolution Refresh by Erik Qualman
    • 3. Where are your customers?
    • 4. Listen first.
    • 5. Share
      Then share.
    • 6. Social media is
    • 7. Be paranoid.
      Just a little.
    • 8. Keep learning.
    • 9. Three Challenges
    • 10. Read. This. Now.
      Groundswell:
      Winning in a World Transformed by Social Technologies
      Charlene Li & Josh Bernoff
    • 11. Join. This. Now.
    • 12. Develop. This. .Now.
    • 13.
    • 14. For links to sites mentioned today, see bit.ly/listen11-bbn
    • 15. Contact Me
      Barbara B. Nixon, Ph.D. (ABD)
      Public Relations Faculty
      Southeastern University
      Life Member & Past President of the International Listening Association (listen.org)
      E-mail: bbnixon@seuniversity.edu
      Twitter: barbaranixon
      Skype: barbara.b.nixon
      Blog: publicrelationsmatters.com