10 Things Journalists Hate About PR Professionals

Ten Reasons Journalists Say They Hate Public Relations Professionals Allie, Reina, Megan & Cinnamon

Reasons Journalists Say They Hate PRPs
#1: Public Relations professionals seem to have an inability to understand that a “deadline” cannot be missed when dealing with a newspaper.

#2: PRPs that send poorly written, almost-illiterate press releases, with such scanty details that a journalist is forced to go to the company's website to try and get the information needed.

#3: When sending pictures to be included with a press release, actually ADD the pictures or provide a website to go get them. Don’t just say “here they are!” and forget to even include them!

#4: PRPs that follow up on emailed news releases. It is especially annoying when a PR says "I was wondering if you had the chance to read this material.”

#5: Journalists especially hate it when a PR tries to tell them how to do their job.

#6: A PRP just looks stupid when they don’t do their research. Don’t just assume. Journalists will either be annoyed or laugh, neither of which is good.

#7: There are too many Public Relations practitioners who send the same type of Press Releases with the same boring themes.

#8: Public Relations practitioners pitch stories that are not relevant to their client or to the issues in print currently. Ask the questions “Is this the right story?” “Is this relevant?” before you pitch it.

#9: Public Relations Practitioners do not listen to journalists when they tell them the information they need for a story. Follow through with information for the journalist if asked, do not make promises you cannot keep.

#10: Bribery doesn’t make a journalist like you anymore than they did before; it just makes you waste more money!

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10 Things Journalists Hate About PR Professionals

by Barbara Nixon on Apr 04, 2008

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10 Things Journalists Hate About PR Professionals — Presentation Transcript