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Marketing Class PP

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PP done for Marketing Project

PP done for Marketing Project


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  • 1. Everglades Seasoning for Costco Wholesales
    A Sales Presentation By:
    Brittany D. Nickerson
    July 7/14th, 2009
  • 2. Seller Profile
    Everglades Seasoning for Costco Wholesales
    July 07/14, 2009
  • 3. Personal Profile: Brittany Nickerson
    Expected Graduation: December 2009
    Major: General Business w/ Concentration in
    Marketing and Management
    Areas of Interest: Entrepreneurial Opportunities, Real Estate, & Agriculture Industry
    Career Aspirations: Farm Manager, Real Estate Agent, & Business Owner
    Work Experience:
    August 2004- August 2005: Assistant to the Director of Main Street Wauchula in Wauchula, FL
    August 2006- November 2007: Real Estate Sales Associate at You WIN Realty in Sheridan, WY
    May 2003- Present: Administrative Assistant at Nickerson Brothers L.L.C. Dairy Farm in Zolfo Springs, FL
    Contact Information:
    Email: brittany.d.nickerson@gmail.com
    Cell: 863.446.2735
  • 4. Company Profile: Everglades Foods Inc.
    Everglades Foods Inc. is a small company located in Sebring, Florida that produces a wide range of spices, marinades, and sauces. Everglades Foods purchased Everglades Seasoning in 1992, and has since grown at an impressive rate through the rapid spread of both new and existing products. Everglades Foods is currently sold in more than 25 states in more than 150 locations- not including major distributors such as Sam’s club, Publix, and Wal-Mart.
  • 5. Competitive Analysis
    Everglades Seasoning for Costco Wholesales
    July 07/14, 2009
  • 6. Competitive Analysis
    Company Information
    Costco Wholesale
    Costco Wholesale is the largest membership warehouse club chain in the world based on sales volume.
    Costco is the fifth largest general retailer in the United States.
    Costco focuses on selling products at low prices, often at very high volume.
    Costco is headquartered in Issaquah, Washington, United States and was founded in Kirkland, with its flagship warehouse in nearby Seattle. Costco's Canadian operations are based in Ottawa, Ontario.
    Competitive Analysis
    Costco’s main competitor is Sam’s Club, who currently has more warehouses, however Costco has a higher total sales volume.
    Buyer Needs
    Selling products at low prices and high volumes.
    Competitive Purchasing Discount Plans
    Maintain wholesale mind set through minimizing cost and maximizing volume
  • 7. FAB Assessment
    Everglades Seasoning for Costco Wholesales
    July 07/14, 2009
  • 8. FAB: Features of Everglades Seasoning
    Working with a smaller company which creates the opportunity to maintain a closer, more personal relationship between retailer and supplier.
    No minimum or maximum order sizes
    Specialized packaging for wholesale merchandising
    Larger size bottles exclusively distributed through wholesale retailers (16oz. Vs. 8oz.)
  • 9. FAB: Advantages of Everglades Seasoning
    Everglades Seasoning creates an “all-in-one or all-purpose” seasoning to offer to customers rather than stocking and combining multiples seasonings.
    Everglades Seasoning allows for the flexibility to appeal to multiple customer markets because of its versatility, which allows for both household users and for a wide range of food services to both use the product and frequent stores.
    Low Price (Low MSRP)
  • 10. FAB: Benefit of Everglades Seasoning
    Everglades Seasoning’s specialized packaging for wholesale merchandising creates easier storing & stocking, and less labor in moving and displaying the product.
    Increase in Customer Satisfaction through larger bottles at a low price
    Increase in market penetration through increasing Costco’s product mix as Costco currently does not stock seasonings of this genre.
  • 11. Implementation
    Everglades Seasoning for Costco Wholesales
    July 07/14, 2009
  • 12. Implementation
    Promotion
    Advertising
    Everglades foods will contribute free seasoning for all in-store food displays & samplings.
    Sales Promotion
    Everglades foods will issue exclusive Costco coupons to distribute to customers during the launch of this new product.
  • 13. Implementation
    Place
    If Costco decides to purchase Everglades Seasoning and stock the product at all stores, Everglades Foods will contribute one pallet per store in order to launch the new product in each store.
    Everglades Foods’ sales team will maintain a close relationship with Costco’s inventory monitoring unit to ensure a full product stock at all times.
  • 14. Implementation
    Price
    Through competitive discount plans Everglades Foods is offering the following:
    7% discount for each order over 30,000 bottles
    15% discount for each order over 50,000 bottles
    Additional discount plans can be negotiated as more Everglades Foods products are incorporated into Costco stores.
  • 15. Profit Forecast &Cost Analysis
    Everglades Seasoning for Costco Wholesales
    July 07/14, 2009
  • 16. Profit Forecast & Cost Analysis
    Everglades Seasoning
    10,000units
    23% of gross margin
    30,000 units
    28% of gross margin
    50,000 units
    34% of gross margin
  • 17. Profit Forecast & Cost Analysis
    Everglades Seasoning
    • Discounted Price = cost – price
    • 18. MSRP = Manufacturer’s Suggested Retail Price
    • 19. Revenue = MSRP * # of units sold
    • 20. Net Profit = Revenue – Costs
    • 21. Profit Margin = (Revenue – Cost) / Revenue
  • Profit Forecast & Cost Analysis
    Net Profit
    Gross Profit Margin
  • 22. Thank you for
    your time and
    consideration!
    -Everglades
    Foods Inc.