WELCOME<br />                               TO <br />                             OUR <br />                             T...
ENTREPRENEURSHIP- The IPL Case<br />2<br />BN HARSHA<br />
TEAMS OF INDIAN PREMIER LEAGUE<br />3<br />BN HARSHA<br />
MrLalit<br />The Man behind IPL– He is the real ENTREPRENEUR<br />4<br />BN HARSHA<br />
Summary of the Case<br /><ul><li>This case is all about Twenty20 Cricket used as a business opportunity.
Cricket was just a game before but now it is commercialised & used as an excellent business opportunity.
IPL is a business pioneered by LalitModi
Twenty20 is an entertainment
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Indian Premier League

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Transcript of "Indian Premier League"

  1. 1. WELCOME<br /> TO <br /> OUR <br /> TEAM<br />SIX SIZZLERS<br />1<br />BN HARSHA<br />
  2. 2. ENTREPRENEURSHIP- The IPL Case<br />2<br />BN HARSHA<br />
  3. 3. TEAMS OF INDIAN PREMIER LEAGUE<br />3<br />BN HARSHA<br />
  4. 4. MrLalit<br />The Man behind IPL– He is the real ENTREPRENEUR<br />4<br />BN HARSHA<br />
  5. 5. Summary of the Case<br /><ul><li>This case is all about Twenty20 Cricket used as a business opportunity.
  6. 6. Cricket was just a game before but now it is commercialised & used as an excellent business opportunity.
  7. 7. IPL is a business pioneered by LalitModi
  8. 8. Twenty20 is an entertainment
  9. 9. Huge money is involved in T-20</li></ul>5<br />BN HARSHA<br />
  10. 10. The Idea of IPL<br />League of State-wise teams<br />Franchise concept of teams<br />Foreign players playing for Indian domestic teams<br />Teams & Players auctioned<br />Aggressive Marketing.<br />Huge prize money<br />6<br />BN HARSHA<br />
  11. 11. 7<br />BN HARSHA<br />
  12. 12. Revenues for the League<br />Huge franchise fees<br />Television rights<br />Title Sponsorship rights<br />Internet, print & radio rights<br />8<br />BN HARSHA<br />

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