INTRODUCTION An Internship Report on ORGANIZATION STUDY conducted at Banashankri Store, Bangalore By B.N. HARSHA Reg No 08KXCM6065 Surana College P.G Centre Internal Guide External Guide Mr. Ramnath H.RMr. Karthik Asst Prof , Dept of MBA Sales Manager
Openness: to be open and receptive to new ideas, knowledge and information.
Valuing and Nurturing Relationships: to build long term relationships.
Simplicity & Positivity: Simplicity and Positivity in our thought, business and work.
Adaptability: to be flexible and adaptable, to meet new challenges.
Flow: to respect and understand the universal laws of nature.
AwardsandRecognition In 2007 won the ‘International Retailer of the Year’ at US-based National Retail Federation convention in New York . In the same year it also won ‘Emerging Retailer’ of the Year award at the World Retail Congress held in Barcelona.
Organization Structure Store Manager Asst Store Manager Dept Manager HR Manager Administration Info Sales Manager Asst DM Visual Merchandising Marketing Maintenance Team Leader Cashiers Asst DM Housekeeping CSD Security Team Member
Collects & deposits the cash received daily through sales in the Co’s bank account
Marketing Department Designs creative and attractive advertisements through which the company’s products can be promoted to the customers. Decides the different marketing channels to be used to increase the sales. Creates a very pleasant and feel good environment in the Store to attract more customers Also responsible for the arrangement of products in each department to help easy availability of products to the customers.
Logistics Department Is responsible for procuring the stock of all the products of the different departments. Receives the goods from the warehouse located at Hosakate and then verifies whether it adheres to the particulars given in the Goods received statement. Despatches the goods to the respective department after recording it in the Goods inward register If there is a damage in the goods or if the goods do not match the details given in the Goods Received Statement, it enters in the Stock Outward Register and sends it back to the warehouse along with a Goods Returned Note.
Sales Department This department is responsible for the collection of sales amount i.e., cash sales. There are in all 25 cash counters in the Store. There is a Head Cashier to whom all the cahiers report and remit the total sales amount collected. Wednesday Bazaaris a very important and popular event in Big Bazaar. Every Wednesday fabulous offers and great discounts are given on most of the products. Weekends attract most of the customers as such good offers and discounts are given . BB celebrated Independence Day by having ‘MahaBacchat Sale’ from August 12-16 and did a business of 1.5 Crores.
Big Bazaar is undoubtedly the number one retailer in India. It has built a very emotional and cordial relationship with its customers..
Big Bazaar, with 25 years of experience in the field of weaving fabrics, is the leading Apparels and fashion design fabric company.
There exists a healthy and positive relationship between employees and managers.i employees.
It is found that more than 60% of employees are of the age group of 20-35. This reveals that company is having young and energetic workforce who are very creative, enthusiastic and also very determined to grow in their career and in turn helping the company to grow.
The company is reaching out to all the sections of the society as it is creating a hypermarket where not only the rich people shop but also the middle and the lower class customers come to enjoy the whole shopping experience.