Enterprise 2.0 - is more than Blogs and Wikis

Slide 1: Enterprise 2.0 - More than Enterprise Wikis and Corporate Blogging Björn Negelmann

Slide 2: Definition of Enterprise 2.0 Term for bringing the Web 2.0 ideas ► into the enterprise Web 2.0 idea ► User Feedback & Architecture of Participation  Harnessing Collective Intelligence  Flexibility to Change 

Slide 3: Foundation of IT Enabled Enterprise Zulieferer (Supply Side) Inter Market Procurement Distribution Logistics Business Link Engineering Manufacturing Accounting, Intra Market Business Driven & Research & Production Financing & Mgmt. Information Sales & Customer Consumer Market Business Place & Selection Distribution Service Kunden (Sell Side) © [n:sight] 2003

Slide 4: Foundation of IT Enabled Enterprise Enterprise defines the rules of business ► Defined business rules define ► foundation for IT enablement

Slide 5: Foundation of IT Enabled Enterprise Frontend Information Information Information Information Screening Filtering Exchange Signaling Backend Integration Infrastructure Information Process Management Management © [n:sight] 2003

Slide 6: Characteristics of IT Enabled Enterprise Best-Practice ► Streamlined for given business rules  But Competitive Environment is not constant Efficient in information and process ► management for defined objects  There are more than defined objects Productive for skilled co-workers ►  There are more than skilled people

Slide 7: Foundation of IT Enabled Enterprise 2.0 Zulieferer (Supply Side) Web 2.0 Distribution Software & Social Inter Market Procurement Logistics Business Link as informational and processual enhancement & Mgmt. Engineering Manufacturing Accounting, Intra Market Business Driven & Research & Production Financing Information Sales & Customer Consumer Market Business Place & Selection Distribution Service Kunden (Sell Side) © [n:sight] 2003

Slide 8: Foundation of IT Enabled Enterprise 2.0 Zulieferer (Supply Side) More intelligence Inter Market Procurement Distribution Logistics and more flexibility Business Link Engineering human participation by Manufacturing Accounting, Intra Market and service orientation & Mgmt. Business Driven & Research & Production Financing Information Sales & Customer Consumer Market Business Place & Selection Distribution Service Kunden (Sell Side) © [n:sight] 2003

Slide 9: Enterprise 2.0 User Enhancements: User Experience & Process Enrichment Author: Mike Wagner Source: http://photos-b.ak.facebook.com/photos-ak-sf2p/v78/19/107/500351595/n500351595_112693_822.jpg

Slide 10: Enterprise 2.0 User Enhancements: User Experience & Process Enrichment Author: Dion Hinchcliffe Source: http://hinchcliffe.org/img/web2participation.jpg

Slide 11: Enterprise 2.0 Enhancements: Service Orientated Flexibility Author: Mike Wagner Source: http://photos-d.ak.facebook.com/photos-ak-sf2p/v78/19/107/500351595/n500351595_112899_228.jpg

Slide 12: Enterprise 2.0 Enhancements: Service Orientated Flexibility Author: Dion Hinchcliffe Source: http://photos-a.ak.facebook.com/photos-ak-sf2p/v65/19/107/500351595/n500351595_19484_7349.jpg

Slide 13: Enterprise 2.0 Enhancements: Service Orientated Flexibility Author: Dion Hinchcliffe Source: http://www.slideshare.net/Web20.it/leveraging-the-web-20-movement-dion-hinchliffe

Slide 14: First Conclusion Enterprise 2.0 is … ► more than using Web 2.0 principles for online marketing and more than just Enterprise Wiki and Corporate Blogging

Slide 15: Enterprise 2.0 is more … on ECM Enterprise Content Management 2.0: ►  ECM 1.0: Top-Down Organized Unstructured Information ►ECM 1.0 (EIP, DMS, CMS, KMS)  ECM 2.0: Enhancement With SLATES ►CMS 2.0 (Wiki, Blogs) ►ECM 2.0 (Competence Networks)

Slide 16: SLATES: Search, Links, Authorship, Tags, Extensions, Signals SLATES describes the combined use of effective enterprise search and ► discovery; Using links to connect information together into a meaningful ► information ecosystem using the model of the Web; Providing low-barrier social tools for public authorship of enterprise ► content; Tags to let users create emergent organizational structure; ► Extensions to spontaneously provide intelligent content suggestions ► similar to Amazon's recommendation system, and; Signals to let users know when enterprise information they care about ► has been published or updated, such as when a corporate RSS feed of interest changes Author: Dion Hinchcliffe

Slide 17: Enterprise 2.0 is more … on BI Business Intelligence 2.0 ►  BI 1.0: Top-Down Organized Structured Information  BI 2.0: Enhancements With SLATES Mark Madson describes it as ►Good Access ►Good Delivery ►Social Features

Slide 18: Enterprise 2.0 is more … on BI Business Intelligence 2.0 http://wefeelfine.org Appealing User Frontend for Business Intelligence Applications

Slide 19: Enterprise 2.0 is more … on CRM Customer Relationship Management 2.0 ►  CRM 1.0: Top-Down Organized Structured Information and Processes  CRM 2.0: ►SLATES Enhancement on Informational Concept ►Convergence of Customer Information & Interaction Management with Customer-2-Customer Network

Slide 20: Enterprise 2.0 is more … on CRM CRM 1.0 CRM 2.0 Author: Felipo Selvas Source: http://selvascano.spaces.live.com/blog/cns!D7439E6DC600CAE9!429.entry

Slide 21: Enterprise 2.0 is more … on CRM GetSatisfaction.com: „People-Powered Customer Service“

Slide 22: Enterprise 2.0 is more … on BPM Business Process Management 2.0 ►  BPM 1.0: Top-Down Organized Proces Design, Management & Controlling  BPM 2.0: ►Integrated methodology towards Objects & Processes (see Object Process Methodoloy) ►Leads towards Process tagging/folksonomy  User-created processes/mashups  Process collaboration  Rich User Inferfaces 

Slide 23: Enterprise 2.0 is more … on Portal Enterprise Workspace Portal 2.0 ►  EI/WP 1.0: To a Number of Defined Ressources Limited Web-Workspace  EI/WP 2.0 = Office 2.0 = Web OS ►Web as Platform ►Applications as Services

Slide 24: Enterprise 2.0 is more … on Portal Enterprise Web OS: eXo Platform

Slide 25: Enterprise 2.0 is more … on ERP Enterprise Ressource Planning 2.0 ► ERP 1.0: Top-Down Organized Processes  ERP 2.0 – esp. HRM 2.0:  ►Competence Networks as Tools for HRM

Slide 26: Second Conclusion Enterprise 2.0 is an Enhancement ► for Enterprise Business Applications

Slide 27: Foundation of IT Enabled Enterprise 2.0 Frontend User Web OS Experience Information Information Information Information Screening Filtering Exchange Signaling Backend SOA Integration Lightweight & Interoperable Infrastructure SLATES Information Process Adaptive Management Management © [n:sight] 2003

Slide 28: Second Conclusion Enterprise 2.0 is an Enhancement ► for Enterprise Business Applications But as IT is only an Enabler – ► Enterprise 2.0 needs also a Rethinking

Slide 29: Enterprise 2.0 is more … Culture Enterprise Management 2.0 ►  Enterprise Management 1.0: Cultural ►Top-Down Change ►Management by Objectives ►Inside-Out Thinking  Enterprise Management 2.0: ►Buttom-Up ►Management by Rules ►Outside-In Thinking

Slide 30: Looking for … Feedback! Interested People for ► ► Enterprise 2.0 Research Best-Practices! ► Mail: bjoern@nsight.de