Tag 1 / 08.06.                                                              Tag 2 / 09.06.                            Comm...
17:30:00 Speaker          17:50:00 DiskAbschluss 18:00:00
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Community & Marketing 2.0 SUMMIT - First draft

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First draft for conference schedule of this year's Community & Marketing 2.0 SUMMIT.

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Community & Marketing 2.0 SUMMIT - First draft

  1. 1. Tag 1 / 08.06. Tag 2 / 09.06. Community Marketing 2.0 Community Marketing 2.0 09:20:00 BegrüssungKN 09:30:00 Keynote: Gamification - Das Spielprinzip im Marketing Keynote: Community Management als strategischer Prozess Mod 09:30:00 Speaker 09:50:00 Speaker 10:10:00 DiskKAFFEE 10:30:00 Diskussion: Erfolgsfaktoren von viralenP1 11:00:00 Gamifying Community Design Gamified Promotion Management von Moderationsteams Kampagenen Mod 11:00:00 Speaker 11:20:00 Speaker 11:40:00 DiskPause 11:50:00P2 11:55:00 Erfolgsfaktoren für Reward Konzepte Games als Marketing-Infrastruktur Community Driven Development B2B Marketing goes social. Mod 11:55:00 Speaker 12:15:00 Speaker 12:35:00 DiskLUNCH 12:45:00 Trolls & Stalker - Umgang mit dem Diskussion: Ausbildung zumP3 14:00:00 Community-Manager-Nightmares Branded Fun-Entertainment Community Manager Brand Reputation Management Mod 14:00:00 Speaker 14:20:00 Speaker 14:40:00 DiskPause 14:50:00 Eskalations-Prozesse & Präventions-P4 14:55:00 Konzepte Facebook Marketing - richtig gemacht. Virtual Good Economy Customer Innovation Practices Mod 14:55:00 Speaker 15:15:00 Speaker 15:35:00 DiskKAFFEE 15:45:00P5 16:15:00 Rolle des Gamemaster Diskussion: Monitoring-Tools Keynote: Social Gamification als Teil der DNA der Marketing Organisation Mod 16:15:00 Speaker 16:35:00 Speaker 16:55:00 DiskPause 17:05:00P6 17:10:00 Diskussion: Moderations-Tools Kundenservice 2.0 Mod 17:10:00 Speaker
  2. 2. 17:30:00 Speaker 17:50:00 DiskAbschluss 18:00:00
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