The book in transformation. Dominique Raccah

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Presentada en las XV Jornadas de Gestión de la Información: el desafío de los contenidos digitales, en la Biblioteca Nacional de España (BNE), el 21 de noviembre de 2013

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The book in transformation. Dominique Raccah

  1. 1. The Book in Transformation XV Jornada de Gestión de la Información November 2013 Dominique Raccah Sourcebooks, Inc.
  2. 2. today… book publishing in the United States is an industry in transformation
  3. 3. The Book in Transformation 1.  2.  3.  4.  5.  Consumer data — Book Industry Study Group (BISG) The U.S. Book Market Who is the U.S. ebook customer? Devices Beyond ebooks
  4. 4. [the U.S. book market]
  5. 5. Total Book Industry Revenue $28,000,000,000 $27,500,000,000 $27,000,000,000 Revenue $26,500,000,000 $26,000,000,000 $25,500,000,000 2008 © 2013, the Book Industry Study Group, Inc. 2009 2010 2011 2012 5
  6. 6. Total Trade (Consumer) $15,000,000,000 $14,500,000,000 $14,000,000,000 Total Trade $13,500,000,000 $13,000,000,000 $12,500,000,000 $12,000,000,000 2008 © 2013, the Book Industry Study Group, Inc. 2009 2010 2011 2012 6
  7. 7. ebook vs physical book – Consumer $14,000,000,000 $12,000,000,000 $10,000,000,000 $8,000,000,000 eBooks $6,000,000,000 Combined Print $4,000,000,000 $2,000,000,000 $0 2008 2009 2010 2011 2012 7 © 2013, the Book Industry Study Group, Inc.
  8. 8. ebook vs physical formats– Consumer $6,000,000,000 $5,000,000,000 $4,000,000,000 eBooks Hardcover $3,000,000,000 Mass-market Softcover $2,000,000,000 $1,000,000,000 $0 2008 2009 2010 2011 2012 8 © 2013, the Book Industry Study Group, Inc.
  9. 9. ebook vs physical book – Consumer – Adult Fiction $2,000,000,000 $1,800,000,000 $1,600,000,000 $1,400,000,000 $1,200,000,000 Hardcover $1,000,000,000 Mass-market Softcover $800,000,000 eBooks $600,000,000 $400,000,000 $200,000,000 $0 2008 2009 2010 2011 2012 9 © 2013, the Book Industry Study Group, Inc.
  10. 10. What categories of books are most impacted by ebooks today?
  11. 11. The Impact of E-books — Adult fiction Romance General Mystery & Detective Literary Fantasy Historical Science Fiction Action & Adventure Horror Contemporary Women $0 $200,000,000 $400,000,000 $600,000,000 $800,000,000 © 2013, the Book Industry Study Group, Inc. 11
  12. 12. [who is the customer]
  13. 13. 3 Year Study (11 contracted publications) 5 publications to date Methodology •  PubTrack™ Consumer panel of U.S. book buying men, women and teens balanced to US Census •  Survey pool of ~78K book consumers at the time of last fielding •  95% probability threshold © 2011, the Book Industry Study Group, Inc.
  14. 14. Benefits of e-reading devices…
  15. 15. © 2010, the Book Industry Study Group, Inc.
  16. 16. [who is this customer? ]
  17. 17. [ reader who reads a lot ]
  18. 18. [power buyers]
  19. 19. Purchase Frequency 26.50% 1.30% I frequently acquire ebooks (at least weekly) 17.10% I acquire e-books on occasion (once or twice a month) 55.10% I rarely or sporadically acquire e-books Other, please specify © 2013, the Book Industry Study Group, Inc. 19
  20. 20. Power Buyers 26.50% 1.30% 55.10% I frequently acquire ebooks (at least weekly) 17.10% I acquire e-books on occasion (once or twice a month) I rarely or sporadically acquire e-books Other, please specify © 2013, the Book Industry Study Group, Inc. 20
  21. 21. The U.S. ebook Power Buyer © 2013, the Book Industry Study Group, Inc. 21
  22. 22. Power Buyer Demo (Gender) 80.00% 70.00% 60.00% 50.00% Male 40.00% Female 30.00% 20.00% 10.00% 0.00% Frequently © 2013, the Book Industry Study Group, Inc. Occasionally Rarely 22
  23. 23. Power Buyer Demo (Age) 35.00% Frequently 30.00% 25.00% Occasionally 20.00% 15.00% Rarely 10.00% 5.00% 0.00% 18-29 Yrs © 2013, the Book Industry Study Group, Inc. 30-44 Yrs 45-54 Yrs 55-64 Yrs 65+ Yrs 23
  24. 24. Power Buyer Demo (Occupation) 35.00% 30.00% 25.00% Frequently 20.00% 15.00% 10.00% 5.00% Occasionally 0.00% Rarely © 2013, the Book Industry Study Group, Inc. 24
  25. 25. Power Buyer Demo (First Acquisition) 45.00% 40.00% 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% I frequently acquire e-books (at least weekly) I acquire e-books on occasion (once or twice a month) 0.00% I rarely or sporadically acquire e-books © 2013, the Book Industry Study Group, Inc. 25
  26. 26. Power Buyer Demo (Acquisition Source) © 2013, the Book Industry Study Group, Inc. 26
  27. 27. [devices]
  28. 28. law of diffusion of innovation -Simon Sinek, Ted Talk
  29. 29. © 2013, the Book Industry Study Group, Inc. 29
  30. 30. What is your preferred device for reading e-books? 60.0% 50.0% 40.0% Amazon 30.0% Desktop/Laptop 20.0% All Other © 2013, the Book Industry Study Group, Inc. Jan-13 Nov-12 Sep-12 Jul-12 May-12 Mar-12 Jan-12 Nov-11 Sep-11 Jul-11 May-11 Mar-11 0.0% Jan-11 10.0% 30
  31. 31. What is your preferred device for reading e-books – Power Buyers © 2013, the Book Industry Study Group, Inc. 31
  32. 32. What is your preferred device for reading e-books? Dedicated E-Readers Frequently Occasionally Rarely Tablets 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% © 2013, the Book Industry Study Group, Inc. 32
  33. 33. Conclusion The market is maturing and settling down. The longer someone is in the market, the more predictable his or her behavior becomes. Tablets are overtaking e-readers, but not with power buyers. Ebooks are still driven by fiction. And in the U.S., Amazon is dominant. © 2013, the Book Industry Study Group, Inc. 33
  34. 34. beyond ebooks
  35. 35. for Sourcebooks, in 2013 eBook dollars = 30% of $ sold
  36. 36. Slower ebook transformation for categories such as reference and children’s books…
  37. 37. Digital opens opportunities beyond ebooks
  38. 38. Benedict Evans (@benedictevans) Mobile is eating the world, June 2013
  39. 39. Benedict Evans (@benedictevans) Mobile is eating the world, June 2013
  40. 40. Benedict Evans (@benedictevans) Mobile is eating the world, June 2013
  41. 41. e-books enhanced e-books online platforms the world for book publishers just got a lot BIGGER user-generated content online communities (mobile) apps
  42. 42. e-books enhanced e-books online platforms How can you serve your readers better? user-generated content online communities (mobile) apps
  43. 43. e-books enhanced e-books online platforms How can you serve your readers better? user-generated content online communities (mobile) apps
  44. 44. It’s not just the book that’s transforming. It’s the book publisher. Digital changes everything.
  45. 45. “Procuremos más ser padres de nuestro porvenir que hijos de nuestro pasado.” “We should try to be the parents of our future rather than the offspring of our past.” -Miguel de Unamuno (1864-1936) Spanish essayist, novelist, poet, playwright, and philosopher
  46. 46. Thank YOU! Email: dominique.raccah@sourcebooks.com Twitter: @draccah LinkedIn Group: Ebooks, Digital Books and Content Publishing Network

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