The book in transformation. Dominique Raccah

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Presentada en las XV Jornadas de Gestión de la Información: el desafío de los contenidos digitales, en la Biblioteca Nacional de España (BNE), el 21 de noviembre de 2013

Presentada en las XV Jornadas de Gestión de la Información: el desafío de los contenidos digitales, en la Biblioteca Nacional de España (BNE), el 21 de noviembre de 2013

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  • 1. The Book in Transformation XV Jornada de Gestión de la Información November 2013 Dominique Raccah Sourcebooks, Inc.
  • 2. today… book publishing in the United States is an industry in transformation
  • 3. The Book in Transformation 1.  2.  3.  4.  5.  Consumer data — Book Industry Study Group (BISG) The U.S. Book Market Who is the U.S. ebook customer? Devices Beyond ebooks
  • 4. [the U.S. book market]
  • 5. Total Book Industry Revenue $28,000,000,000 $27,500,000,000 $27,000,000,000 Revenue $26,500,000,000 $26,000,000,000 $25,500,000,000 2008 © 2013, the Book Industry Study Group, Inc. 2009 2010 2011 2012 5
  • 6. Total Trade (Consumer) $15,000,000,000 $14,500,000,000 $14,000,000,000 Total Trade $13,500,000,000 $13,000,000,000 $12,500,000,000 $12,000,000,000 2008 © 2013, the Book Industry Study Group, Inc. 2009 2010 2011 2012 6
  • 7. ebook vs physical book – Consumer $14,000,000,000 $12,000,000,000 $10,000,000,000 $8,000,000,000 eBooks $6,000,000,000 Combined Print $4,000,000,000 $2,000,000,000 $0 2008 2009 2010 2011 2012 7 © 2013, the Book Industry Study Group, Inc.
  • 8. ebook vs physical formats– Consumer $6,000,000,000 $5,000,000,000 $4,000,000,000 eBooks Hardcover $3,000,000,000 Mass-market Softcover $2,000,000,000 $1,000,000,000 $0 2008 2009 2010 2011 2012 8 © 2013, the Book Industry Study Group, Inc.
  • 9. ebook vs physical book – Consumer – Adult Fiction $2,000,000,000 $1,800,000,000 $1,600,000,000 $1,400,000,000 $1,200,000,000 Hardcover $1,000,000,000 Mass-market Softcover $800,000,000 eBooks $600,000,000 $400,000,000 $200,000,000 $0 2008 2009 2010 2011 2012 9 © 2013, the Book Industry Study Group, Inc.
  • 10. What categories of books are most impacted by ebooks today?
  • 11. The Impact of E-books — Adult fiction Romance General Mystery & Detective Literary Fantasy Historical Science Fiction Action & Adventure Horror Contemporary Women $0 $200,000,000 $400,000,000 $600,000,000 $800,000,000 © 2013, the Book Industry Study Group, Inc. 11
  • 12. [who is the customer]
  • 13. 3 Year Study (11 contracted publications) 5 publications to date Methodology •  PubTrack™ Consumer panel of U.S. book buying men, women and teens balanced to US Census •  Survey pool of ~78K book consumers at the time of last fielding •  95% probability threshold © 2011, the Book Industry Study Group, Inc.
  • 14. Benefits of e-reading devices…
  • 15. © 2010, the Book Industry Study Group, Inc.
  • 16. [who is this customer? ]
  • 17. [ reader who reads a lot ]
  • 18. [power buyers]
  • 19. Purchase Frequency 26.50% 1.30% I frequently acquire ebooks (at least weekly) 17.10% I acquire e-books on occasion (once or twice a month) 55.10% I rarely or sporadically acquire e-books Other, please specify © 2013, the Book Industry Study Group, Inc. 19
  • 20. Power Buyers 26.50% 1.30% 55.10% I frequently acquire ebooks (at least weekly) 17.10% I acquire e-books on occasion (once or twice a month) I rarely or sporadically acquire e-books Other, please specify © 2013, the Book Industry Study Group, Inc. 20
  • 21. The U.S. ebook Power Buyer © 2013, the Book Industry Study Group, Inc. 21
  • 22. Power Buyer Demo (Gender) 80.00% 70.00% 60.00% 50.00% Male 40.00% Female 30.00% 20.00% 10.00% 0.00% Frequently © 2013, the Book Industry Study Group, Inc. Occasionally Rarely 22
  • 23. Power Buyer Demo (Age) 35.00% Frequently 30.00% 25.00% Occasionally 20.00% 15.00% Rarely 10.00% 5.00% 0.00% 18-29 Yrs © 2013, the Book Industry Study Group, Inc. 30-44 Yrs 45-54 Yrs 55-64 Yrs 65+ Yrs 23
  • 24. Power Buyer Demo (Occupation) 35.00% 30.00% 25.00% Frequently 20.00% 15.00% 10.00% 5.00% Occasionally 0.00% Rarely © 2013, the Book Industry Study Group, Inc. 24
  • 25. Power Buyer Demo (First Acquisition) 45.00% 40.00% 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% I frequently acquire e-books (at least weekly) I acquire e-books on occasion (once or twice a month) 0.00% I rarely or sporadically acquire e-books © 2013, the Book Industry Study Group, Inc. 25
  • 26. Power Buyer Demo (Acquisition Source) © 2013, the Book Industry Study Group, Inc. 26
  • 27. [devices]
  • 28. law of diffusion of innovation -Simon Sinek, Ted Talk
  • 29. © 2013, the Book Industry Study Group, Inc. 29
  • 30. What is your preferred device for reading e-books? 60.0% 50.0% 40.0% Amazon 30.0% Desktop/Laptop 20.0% All Other © 2013, the Book Industry Study Group, Inc. Jan-13 Nov-12 Sep-12 Jul-12 May-12 Mar-12 Jan-12 Nov-11 Sep-11 Jul-11 May-11 Mar-11 0.0% Jan-11 10.0% 30
  • 31. What is your preferred device for reading e-books – Power Buyers © 2013, the Book Industry Study Group, Inc. 31
  • 32. What is your preferred device for reading e-books? Dedicated E-Readers Frequently Occasionally Rarely Tablets 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% © 2013, the Book Industry Study Group, Inc. 32
  • 33. Conclusion The market is maturing and settling down. The longer someone is in the market, the more predictable his or her behavior becomes. Tablets are overtaking e-readers, but not with power buyers. Ebooks are still driven by fiction. And in the U.S., Amazon is dominant. © 2013, the Book Industry Study Group, Inc. 33
  • 34. beyond ebooks
  • 35. for Sourcebooks, in 2013 eBook dollars = 30% of $ sold
  • 36. Slower ebook transformation for categories such as reference and children’s books…
  • 37. Digital opens opportunities beyond ebooks
  • 38. Benedict Evans (@benedictevans) Mobile is eating the world, June 2013
  • 39. Benedict Evans (@benedictevans) Mobile is eating the world, June 2013
  • 40. Benedict Evans (@benedictevans) Mobile is eating the world, June 2013
  • 41. e-books enhanced e-books online platforms the world for book publishers just got a lot BIGGER user-generated content online communities (mobile) apps
  • 42. e-books enhanced e-books online platforms How can you serve your readers better? user-generated content online communities (mobile) apps
  • 43. e-books enhanced e-books online platforms How can you serve your readers better? user-generated content online communities (mobile) apps
  • 44. It’s not just the book that’s transforming. It’s the book publisher. Digital changes everything.
  • 45. “Procuremos más ser padres de nuestro porvenir que hijos de nuestro pasado.” “We should try to be the parents of our future rather than the offspring of our past.” -Miguel de Unamuno (1864-1936) Spanish essayist, novelist, poet, playwright, and philosopher
  • 46. Thank YOU! Email: dominique.raccah@sourcebooks.com Twitter: @draccah LinkedIn Group: Ebooks, Digital Books and Content Publishing Network