How to communicate an specialized exhibition: a case study with social media. Gema Hernández Carralón, Joana Cavadas (diseño gráfico)
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How to communicate an specialized exhibition: a case study with social media. Gema Hernández Carralón, Joana Cavadas (diseño gráfico)

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Presentada en MWF 2014: Museums and the Web Florence 2014, en Florencia, el día 19 de febrero de 2014.

Presentada en MWF 2014: Museums and the Web Florence 2014, en Florencia, el día 19 de febrero de 2014.

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How to communicate an specialized exhibition: a case study with social media. Gema Hernández Carralón, Joana Cavadas (diseño gráfico) How to communicate an specialized exhibition: a case study with social media. Gema Hernández Carralón, Joana Cavadas (diseño gráfico) Presentation Transcript

  • an specialized exhibition a case study with social media: Gema Hernández Carralón Joana Cavadas (graphic design) MWF2014 18 – 21 February 2014, Florence
  • How to attract ‘alien’ audiences ?
  • The Museum of the National Library of Spain is a medium-sized museum. In a very, very great Library!
  • + Permanent exhibition + 3 or 4 temporary exhibitions + Activities and workshops for everybody More than 100.000 visitors per year
  • What we have What we don’t have Collections Very professional staff Media attention Fans Large staff Budget for advertising
  • Do Spanish museums understand social media ?
  • The National Library of Spain is in different social media! The museum has its own Twitter account since the 29th december 2011.
  • 2012 was the 300th birthday of the BNE and the 5th of ours. We commemorated it with a very nice, interesting, formative and meaningful exhibition about the historical sites of the National Library since 1711. We were very proud of it, but the public did not visit us as much as we had expected.
  • @BNE_museo BNE MUSEUMS ART The museum Twitter account deals with many subjects. EDUCATION HISTORY BIBLIOGRAPHY LIBRARIES
  • Communicating specialized exhibitions
  • Analogical strategies lectures contests Activities: as a way to complement the exhibition but also to call everyone’s attention upon it film series theatre plays
  • Communicating specialized exhibitions Arquitectos Españoles
  • Social networks of Architecture @ Spain: A due to the Courtesy by Stepien & Barno architects
  • EDUCATION LEVEL OF THE POPULATION PER COUNTRIES
  • Evolution of architect career in Spain & tax of unemployment
  • Top migration destinations of Spanish architects Employment tax per studies
  • Our Social StratWHAT?! BE:  POLITE: remember your mum advices  Communicative, but not TALKATIVE  GENEROUS: share things, knowledge  FRIENDLY with your friends mates
  • Our Social StratWHAT?! DO: PLAY the plays your followers like  LAUGH @ their (funny) jokes  Use their NETWORKS  ENJOY what you are doing
  • Our Social StratWHAT?! BE: POLITE: remember your mum advices  Communicative , but not TALKATIVE  GENEROUS: share your things, knowledge, links, ecc.  FRIENDLY with your friends mates  SPONTANEOUS DO: PLAY the plays your followers like: #ESCALERAS, #ARQUISELLO… ECC. MAKE’em play yours: #Arquitest, #DVDregalo, ecc.  LAUGH @ their (funny) jokes /Joke with them  Use their NETWORKS  ENJOY what your doing
  • Our Social StratWHAT?! Chart by Nancy Proctor
  • Our Social StratWHAT?!
  • Our Social StratWHAT?! @I027614 @flicfestival @MRomanticismo @Museo_Naval @dgllana @MUSEOENFURECIDO @Demografia_CSIC @Pennypol @RetoHistorico @BNE_biblioteca @alfavino
  • Year of followers registration & Followers that mention us most
  • #PalabradArq: a succesful round-table *Seat your friends around a table
  • What our brand-new friends, the architects, said about us
  • What our brand- new friends, the architects, are still saying about us
  • Thanks for your attention! @BNE_museo @ @BNE_biblioteca