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Wesley Web 2.0 Etourism Presentation
 

Wesley Web 2.0 Etourism Presentation

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    Wesley Web 2.0 Etourism Presentation Wesley Web 2.0 Etourism Presentation Presentation Transcript

    • Travel 2.0
      Or how I learned to stop worrying and love the internet
      By: Wesley Ellis of Destination Blue Nose Coast
    • Social Media?
      Trip Advisor
      Google Maps
      Blogs
      Twitter
      Wikis
      Facebook
      Google calendar
      Overview
    • Social Media?!
    • Travel Social Media
    • Travel Review Site
      Estimated 10.7 Million US visitors monthly
      Works by allowing users to post reviews, ratings and pictures of hotels and other destinations
      Trip Advisor
    • Look up your business on trip advisor!
      Is it listed?
      Is it accurate?*
      Do something about bad reviews
      Shows potential customers you care
      Contribute to the site by writing the descriptions for the area*
      How to use Trip Advisor
    • A way to make searches “local”
      Who cares about pizza in New York people want to know about business near them
      Make sure you business is listed on google maps!
      Simple site available to business owners*
    • Publishing made simple
      Example*
      Blogger and Wordpress
      DO use blogs to write about current things
      Adds personality, informs potential visitors
      DON’T use blogs if you aren’t going to update them
      Stagnant blog = 
      DON’T use marketing speak, make it personal
      Blogs!
    • Blogs can have lots of writers!
      Blogs can be updated via email!
      Blogs can be updated from word!
      Did you know?
    • “micro-blogging”
      140 character limit
      • “this is exactly 140 characters. It’s not too many words, but that makes it great. Twitter means you do not ever have to read long messages.”
      Follow others
      Get information about interesting people or things
      Be followed
      Let others know what’s going on in little bites *
    • DON’T use twitter as another place to just spam marketing jargon
      DO use twitter to let others know what you are doing
      • If it happens to involve your business good, but it doesn’t have to
      DON’T use twitter for a little while and then just stop
    • Hawaiian for “fast”
      User-editable
      Anyone can edit it
      Anyone can add new pages
      Anyone can add fresh content
      Wikipedia
      Used by millions as a source of information
      Is your area accurate?
      Wikitravel
      • 782 000 US visitors per month
      • Create a travel guide for these people!
      wiki
    • Create it for a community!*
      Potential Tourists get a sense of the area
      Current Tourists have a better trip
      Ex-tourists may want to be enticed to come back
      Keep it up to date!
      Embed it
    • Pages for areas or organizations*
      People become “fans” of your page
      Everyone that is a friend of the person who joined a page will see that
    • Don’t be afraid to google things
      Try looking it up on youtube
      Check out http://bluenosecoast.wikispaces.com
      Ask me at goodtimes@bluenosecoast.ca
      Helping Yourself
    • Questions?