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Wesley Web 2.0 Etourism Presentation
Wesley Web 2.0 Etourism Presentation
Wesley Web 2.0 Etourism Presentation
Wesley Web 2.0 Etourism Presentation
Wesley Web 2.0 Etourism Presentation
Wesley Web 2.0 Etourism Presentation
Wesley Web 2.0 Etourism Presentation
Wesley Web 2.0 Etourism Presentation
Wesley Web 2.0 Etourism Presentation
Wesley Web 2.0 Etourism Presentation
Wesley Web 2.0 Etourism Presentation
Wesley Web 2.0 Etourism Presentation
Wesley Web 2.0 Etourism Presentation
Wesley Web 2.0 Etourism Presentation
Wesley Web 2.0 Etourism Presentation
Wesley Web 2.0 Etourism Presentation
Wesley Web 2.0 Etourism Presentation
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Wesley Web 2.0 Etourism Presentation

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Transcript

  • 1. Travel 2.0<br />Or how I learned to stop worrying and love the internet<br />By: Wesley Ellis of Destination Blue Nose Coast<br />
  • 2. Social Media?<br />Trip Advisor<br />Google Maps<br />Blogs<br />Twitter<br />Wikis<br />Facebook<br />Google calendar<br />Overview<br />
  • 3. Social Media?!<br />
  • 4. Travel Social Media<br />
  • 5. Travel Review Site<br />Estimated 10.7 Million US visitors monthly<br />Works by allowing users to post reviews, ratings and pictures of hotels and other destinations<br />Trip Advisor<br />
  • 6. Look up your business on trip advisor!<br />Is it listed?<br />Is it accurate?*<br />Do something about bad reviews<br />Shows potential customers you care<br />Contribute to the site by writing the descriptions for the area*<br />How to use Trip Advisor<br />
  • 7. A way to make searches “local”<br />Who cares about pizza in New York people want to know about business near them<br />Make sure you business is listed on google maps!<br />Simple site available to business owners*<br />
  • 8. Publishing made simple<br />Example*<br />Blogger and Wordpress<br />DO use blogs to write about current things<br />Adds personality, informs potential visitors<br />DON’T use blogs if you aren’t going to update them<br />Stagnant blog = <br />DON’T use marketing speak, make it personal<br />Blogs!<br />
  • 9. Blogs can have lots of writers!<br />Blogs can be updated via email!<br />Blogs can be updated from word!<br />Did you know?<br />
  • 10. “micro-blogging”<br />140 character limit<br /><ul><li>“this is exactly 140 characters. It’s not too many words, but that makes it great. Twitter means you do not ever have to read long messages.”</li></ul>Follow others<br />Get information about interesting people or things<br />Be followed<br />Let others know what’s going on in little bites *<br />
  • 11.
  • 12. DON’T use twitter as another place to just spam marketing jargon<br />DO use twitter to let others know what you are doing<br /><ul><li>If it happens to involve your business good, but it doesn’t have to</li></ul>DON’T use twitter for a little while and then just stop<br />
  • 13. Hawaiian for “fast”<br />User-editable<br />Anyone can edit it<br />Anyone can add new pages<br />Anyone can add fresh content<br />Wikipedia<br />Used by millions as a source of information<br />Is your area accurate?<br />Wikitravel<br /><ul><li>782 000 US visitors per month
  • 14. Create a travel guide for these people!</li></ul>wiki<br />
  • 15. Create it for a community!*<br />Potential Tourists get a sense of the area<br />Current Tourists have a better trip<br />Ex-tourists may want to be enticed to come back<br />Keep it up to date!<br />Embed it<br />
  • 16. Pages for areas or organizations*<br />People become “fans” of your page<br />Everyone that is a friend of the person who joined a page will see that<br />
  • 17. Don’t be afraid to google things<br />Try looking it up on youtube<br />Check out http://bluenosecoast.wikispaces.com<br />Ask me at goodtimes@bluenosecoast.ca<br />Helping Yourself<br />
  • 18. Questions?<br />

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