On October 23rd, 2014, we updated our
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Travel Review Site Estimated 10.7 Million US visitors monthly Works by allowing users to post reviews, ratings and pictures of hotels and other destinations Trip Advisor
Look up your business on trip advisor! Is it listed? Is it accurate?* Do something about bad reviews Shows potential customers you care Contribute to the site by writing the descriptions for the area* How to use Trip Advisor
A way to make searches “local” Who cares about pizza in New York people want to know about business near them Make sure you business is listed on google maps! Simple site available to business owners*
Publishing made simple Example* Blogger and Wordpress DO use blogs to write about current things Adds personality, informs potential visitors DON’T use blogs if you aren’t going to update them Stagnant blog = DON’T use marketing speak, make it personal Blogs!
Blogs can have lots of writers! Blogs can be updated via email! Blogs can be updated from word! Did you know?
“micro-blogging” 140 character limit
“this is exactly 140 characters. It’s not too many words, but that makes it great. Twitter means you do not ever have to read long messages.”
Follow others Get information about interesting people or things Be followed Let others know what’s going on in little bites *
DON’T use twitter as another place to just spam marketing jargon DO use twitter to let others know what you are doing
If it happens to involve your business good, but it doesn’t have to
DON’T use twitter for a little while and then just stop
Hawaiian for “fast” User-editable Anyone can edit it Anyone can add new pages Anyone can add fresh content Wikipedia Used by millions as a source of information Is your area accurate? Wikitravel
782 000 US visitors per month
Create a travel guide for these people!
Create it for a community!* Potential Tourists get a sense of the area Current Tourists have a better trip Ex-tourists may want to be enticed to come back Keep it up to date! Embed it
Pages for areas or organizations* People become “fans” of your page Everyone that is a friend of the person who joined a page will see that
Don’t be afraid to google things Try looking it up on youtube Check out http://bluenosecoast.wikispaces.com Ask me at firstname.lastname@example.org Helping Yourself