Wesley Web 2.0 Etourism Presentation

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Transcript

  • 1. Travel 2.0
    Or how I learned to stop worrying and love the internet
    By: Wesley Ellis of Destination Blue Nose Coast
  • 2. Social Media?
    Trip Advisor
    Google Maps
    Blogs
    Twitter
    Wikis
    Facebook
    Google calendar
    Overview
  • 3. Social Media?!
  • 4. Travel Social Media
  • 5. Travel Review Site
    Estimated 10.7 Million US visitors monthly
    Works by allowing users to post reviews, ratings and pictures of hotels and other destinations
    Trip Advisor
  • 6. Look up your business on trip advisor!
    Is it listed?
    Is it accurate?*
    Do something about bad reviews
    Shows potential customers you care
    Contribute to the site by writing the descriptions for the area*
    How to use Trip Advisor
  • 7. A way to make searches “local”
    Who cares about pizza in New York people want to know about business near them
    Make sure you business is listed on google maps!
    Simple site available to business owners*
  • 8. Publishing made simple
    Example*
    Blogger and Wordpress
    DO use blogs to write about current things
    Adds personality, informs potential visitors
    DON’T use blogs if you aren’t going to update them
    Stagnant blog = 
    DON’T use marketing speak, make it personal
    Blogs!
  • 9. Blogs can have lots of writers!
    Blogs can be updated via email!
    Blogs can be updated from word!
    Did you know?
  • 10. “micro-blogging”
    140 character limit
    • “this is exactly 140 characters. It’s not too many words, but that makes it great. Twitter means you do not ever have to read long messages.”
    Follow others
    Get information about interesting people or things
    Be followed
    Let others know what’s going on in little bites *
  • 11.
  • 12. DON’T use twitter as another place to just spam marketing jargon
    DO use twitter to let others know what you are doing
    • If it happens to involve your business good, but it doesn’t have to
    DON’T use twitter for a little while and then just stop
  • 13. Hawaiian for “fast”
    User-editable
    Anyone can edit it
    Anyone can add new pages
    Anyone can add fresh content
    Wikipedia
    Used by millions as a source of information
    Is your area accurate?
    Wikitravel
    • 782 000 US visitors per month
    • 14. Create a travel guide for these people!
    wiki
  • 15. Create it for a community!*
    Potential Tourists get a sense of the area
    Current Tourists have a better trip
    Ex-tourists may want to be enticed to come back
    Keep it up to date!
    Embed it
  • 16. Pages for areas or organizations*
    People become “fans” of your page
    Everyone that is a friend of the person who joined a page will see that
  • 17. Don’t be afraid to google things
    Try looking it up on youtube
    Check out http://bluenosecoast.wikispaces.com
    Ask me at goodtimes@bluenosecoast.ca
    Helping Yourself
  • 18. Questions?