Wesley Web 2.0 Etourism Presentation


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Wesley Web 2.0 Etourism Presentation

  1. 1. Travel 2.0<br />Or how I learned to stop worrying and love the internet<br />By: Wesley Ellis of Destination Blue Nose Coast<br />
  2. 2. Social Media?<br />Trip Advisor<br />Google Maps<br />Blogs<br />Twitter<br />Wikis<br />Facebook<br />Google calendar<br />Overview<br />
  3. 3. Social Media?!<br />
  4. 4. Travel Social Media<br />
  5. 5. Travel Review Site<br />Estimated 10.7 Million US visitors monthly<br />Works by allowing users to post reviews, ratings and pictures of hotels and other destinations<br />Trip Advisor<br />
  6. 6. Look up your business on trip advisor!<br />Is it listed?<br />Is it accurate?*<br />Do something about bad reviews<br />Shows potential customers you care<br />Contribute to the site by writing the descriptions for the area*<br />How to use Trip Advisor<br />
  7. 7. A way to make searches “local”<br />Who cares about pizza in New York people want to know about business near them<br />Make sure you business is listed on google maps!<br />Simple site available to business owners*<br />
  8. 8. Publishing made simple<br />Example*<br />Blogger and Wordpress<br />DO use blogs to write about current things<br />Adds personality, informs potential visitors<br />DON’T use blogs if you aren’t going to update them<br />Stagnant blog = <br />DON’T use marketing speak, make it personal<br />Blogs!<br />
  9. 9. Blogs can have lots of writers!<br />Blogs can be updated via email!<br />Blogs can be updated from word!<br />Did you know?<br />
  10. 10. “micro-blogging”<br />140 character limit<br /><ul><li>“this is exactly 140 characters. It’s not too many words, but that makes it great. Twitter means you do not ever have to read long messages.”</li></ul>Follow others<br />Get information about interesting people or things<br />Be followed<br />Let others know what’s going on in little bites *<br />
  11. 11.
  12. 12. DON’T use twitter as another place to just spam marketing jargon<br />DO use twitter to let others know what you are doing<br /><ul><li>If it happens to involve your business good, but it doesn’t have to</li></ul>DON’T use twitter for a little while and then just stop<br />
  13. 13. Hawaiian for “fast”<br />User-editable<br />Anyone can edit it<br />Anyone can add new pages<br />Anyone can add fresh content<br />Wikipedia<br />Used by millions as a source of information<br />Is your area accurate?<br />Wikitravel<br /><ul><li>782 000 US visitors per month
  14. 14. Create a travel guide for these people!</li></ul>wiki<br />
  15. 15. Create it for a community!*<br />Potential Tourists get a sense of the area<br />Current Tourists have a better trip<br />Ex-tourists may want to be enticed to come back<br />Keep it up to date!<br />Embed it<br />
  16. 16. Pages for areas or organizations*<br />People become “fans” of your page<br />Everyone that is a friend of the person who joined a page will see that<br />
  17. 17. Don’t be afraid to google things<br />Try looking it up on youtube<br />Check out http://bluenosecoast.wikispaces.com<br />Ask me at goodtimes@bluenosecoast.ca<br />Helping Yourself<br />
  18. 18. Questions?<br />
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