Appirio Referral Management Solution
Facebook for Viral Marketing and Recruiting
Feb. 2, 2009

Who is Appirio?
Appirio delivers products and services…
Creating value for customers
using on‐demand platforms
•Services: Appirio helps
companies plan, design, develop
and implement mission‐critical
Software‐as‐a‐Service (SaaS)
solutions based on platforms
…to accelerate the adoption of
such as Salesforce and Google
on demand in the enterprise
Apps
•Products: Appirio develops
innovative business applications
that connect and extend today's
leading on‐demand platforms
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Connecting Facebook with the Enterprise
Appirio helps connect today’s leading
social network with your core business
applications to encourage, manage and
measure word-of-mouth referrals :
\"Appirio's connection
of Facebook to SaaS
business applications
• Use the social network to find and attract great
will allow more
talent for your company
companies to use
• Connect social network activity to lead
social networks and
generation and pipeline to maximize the impact
measure how they can
of Facebook marketing
impact their business\"
• Build stronger relationships with work contacts Rene Bonvanie,
over Facebook (e.g., send thank you notes, ask SVP Serena Software
questions, make recommendations)
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Today’s Pain: Social Networking in the Enterprise
You need a personal The growing use and
Organizations may be
relationship with importance of social
on Facebook today,
prospective networks provides a
they have no way of
employees, partners, unique opportunity to
managing its impact
and customers do so
• “Attention economy”– • 150M Facebook • Simply “having a
word of mouth and users, 75M use every page” isn’t enough
reaching audiences in day
• Need to know what’s
a personal, relevant
• Not just kids: over 1/3 working and what isn’t
way is critical
of the entire adult
• Need a way to target
internet community
high value contacts
has a social profile
• Need a way to
connect social
applications to core
business apps
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Appirio Referral Management Solution
Viral User App Framework Enterprise Extensions
Viral
recruiting
Encourage
Viral
marketing
• Know when your friends
Referral
do business with your
Engine
Manage
company
MyFriends
Refer
@Work
MyFriends • Follow up with a thank
you, recommendation, or
Viral
introduction
Measure
sales
Word of mouth
referrals
Custom
extensions
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Encourage, Manage, and Measure Viral Recruiting
• Find friends that are a good • Manage job postings,
match for open job listings at applications, and employee
your company referrals through Salesforce
• Earn money from referral • Track success of viral referral
bonuses programs through custom
reports
• You choose which referrals to
send • Lower other, not-as-effective
recruiting costs
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Encourage, Manage, and Measure Viral Marketing
• Increase awareness of new
• Share special promotions or
product campaigns through word-
discounts with your network
of-mouth referrals
• Communicate new finds or
• Manage campaigns, leads, and
preferences with friends
follow-up offers using native
• Invite people you know to join Salesforce Marketing
events functionality
• You choose which referrals to • Custom reports to quickly track
send and report metrics
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Encourage, Manage, and Measure Viral Sales
• Increase the size of your
• Build closer relationships with
“virtual account team” by
customers using Facebook
getting help from friends and
• Help friends in your network your network regarding open
connect with your company to opportunities
meet their needs and grow
• Identify open questions and
your organization’s bottom line
manage incoming data about
opportunities in Salesforce
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Components of Solution to Bring
Social Networking to the Enterprise
• Social networking strategy and prototype
Strategy &
• Business case for social networking
Best Practices
• Best practices for rollout
• Facebook application to be installed by network
• Referral engine to make appropriate suggestions
Product
• Template for marketing, recruiting or sales
extension
• Custom enterprise extension (e.g., “alumni
management”)
Customization &
Configuration • Branding to fit your organization
• Configuration of Salesforce to enable publishing
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Pricing and Initial Markets
Company Profile:
•Companies using
Salesforce for a related
function
•Large / high value
network with strong
affiliation to your
company (e.g., employees,
partners, alumni, fans)
• Annual product subscription starting at $25K for engine +
$10K per extension + variable cost based on size of network
• Strategy, Customization and configuration services
available, dependent upon scope of effort
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Learn More About Appirio’s Products and
Services
Subscribe to our
Visit our website:
blog:
www.appirio.com
www.appirio.com/blog
Follow us on
Twitter: appirio_nara,
appirio_kirk,
appirio_ryan
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