럭셔리 호텔 & 여행 패키지 전문 업체 Secret Escapes의 페이스북 마케팅 성공사례를
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럭셔리 호텔 & 여행 패키지 전문 업체 Secret Escapes의 페이스북 마케팅 성공사례를

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럭셔리 호텔과 패키지를 멤버쉽 회원들에게만 전문으로 판매하는 Secret Escapes 에서는 스웨덴과 독일로 사업을 확장하기 위하여 페이스북 마케팅을 ...

럭셔리 호텔과 패키지를 멤버쉽 회원들에게만 전문으로 판매하는 Secret Escapes 에서는 스웨덴과 독일로 사업을 확장하기 위하여 페이스북 마케팅을 활용하였습니다.

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럭셔리 호텔 & 여행 패키지 전문 업체 Secret Escapes의 페이스북 마케팅 성공사례를 럭셔리 호텔 & 여행 패키지 전문 업체 Secret Escapes의 페이스북 마케팅 성공사례를 Presentation Transcript

  • Success Story Their Story Their Solution Their Goal Their Success Secret Escapes Secret Escapes Know your audience Secret Escapes started with Page Post Link Ads that took users to its own website to sign up. These were supported by further news feed ads along with a native targeting campaign focussing on demographics, location, likes and interests. By working with Preferred Marketing Developer, AdParlor, Secret Escapes was also able to drive better results by reaching the right people – i.e. those who were more likely to convert. AdParlor utilised Custom Audiences to reach Secret Escapes’ existing customers, and Lookalike Audiences to find and reach people with similar characteristics on Facebook. Products used • Page Post ads • News feed ads • Native targeting • Custom Audiences • Lookalike Audiences “To date, running mobile campaigns has seen an 85% increase in CTR with a 20% decrease in CPCs compared to campaigns targeting desktop.” Gareth Griffiths, Head of Digital Marketing The secret is out For Secret Escapes, the key measure of success is lifetime value of acquisitions. By targeting a specific cost-per- action on Facebook, that lifetime value was closer to Google AdWords than ever before. • 152% more marketing budget allocated after increased exposure through Lookalike Audiences • 134% increase in clicks in May vs. April • 105% increase in sign-ups “We’re delighted that we’ve been able to add paid Facebook advertising to our acquisition marketing, allowing us to grow spend and increase ROI.” Tom Valentine, Managing Director & Co-Founder Having experienced success in the UK, Secret Escapes decided to expand, launching new websites in Sweden and Germany. They partnered with Facebook to acquire e-mail addresses for new members in both countries, with a focus on efficient cost-per-action metrics. New horizonsFirst impressions count Secret Escapes is an exclusive membership website that negotiates exclusive discounts with a hand-picked selection of luxury hotels and holidays then passes those deals on to members via regular emails. 105% increase in sign-ups 134% increase in clicks May vs. April 152% increase in marketing budget allocated in phase two of campaign Holiday of a lifetime When Secret Escapes was planning its own getaway by expanding into Sweden and Germany, they turned to Facebook to make it the trip of a lifetime.