April 2010 BMPR - Dale Blasingame
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April 2010 BMPR - Dale Blasingame

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April 2010 BMPR - Dale Blasingame April 2010 BMPR - Dale Blasingame Presentation Transcript

  • Dale BlasingameThe Hotel Guide@normalguyguide
  • Digital travel magazine published six times a year
    Each edition is sent to one million travelers
    Booking engine, blog, Facebook, Twitter
  • “The point of Twitter is to be personally engaging more than blatantly promotional.”
    -Jolie O’Dell
    mashable.com
  • Travel and social media...
    @hyattconcierge
    Twitter accountthat is dedicated to answering guests’ questions 24/7
    Make reservations, book spa appointments, etc.
    No promotion
    Hope it builds brand loyalty through interaction
  • Travel and social media...
    “Hotel” and “help” in custom-built search
    Owner responded within minutes
    Social media provide way to personally reach out to customers
  • Travel and social media...
    40 Las Vegas casinos on Twitter:
    Gold Spike, Sam’s Town, Palms, M Resort, Bally’s, Hooters, Red Rock, South Point, Trump, Orleans, Circus Circus, Sun Coast, Harrah’s, Renaissance, Rio, Aria, Venetian, Sahara, Palazzo, Hard Rock, Imperial Palace, Stratosphere, Mandalay Bay, Tropicana, Mirage, Monte Carlo, Flamingo, Wynn, Las Vegas Hilton, Luxor, Excalibur, El Cortez, Golden Nugget, MGM Grand, Treasure Island, Caesars Palace, Station Casinos, Paris and Planet Hollywood
    21 clubs and/or pools on Twitter
  • Travel and social media...
    @wynnlasvegas
    337k followers
    Three employees dedicated to social media
    67% are replies
    Blush, XS, Tryst & Wynn Magazine are also on Twitter
    YouTube channel
  • Travel and social media...
    @goldspikevegas
    Small downtown hotel
    900 followers
    Actively finds people who talk about Las Vegas
  • Travel and social media...
    #TravelTuesday: hotels offer travel deals
    @HardRockHotelLV is particularly good
    $50 rate for weekdays
  • Travel and social media...
    “Must do” along with email lists
  • Travel and social media...
    “Must do” along with email lists
    Travel recommendations from all points of view
  • Travel and social media...
    “Must do” along with email lists
    Travel recommendations from all points of view
    Interactions with people who share your interests
  • Travel and social media...
    “Must do” along with email lists
    Travel recommendations from all points of view
    Interactions with people who share your interests
    Interactions with the hotels where you are staying
  • Travel and social media...
    “Must do” along with email lists
    Travel recommendations from all points of view
    Interactions with people who share your interests
    Interactions with the hotels where you are staying
    Remember: it’s all about conversation.