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2013-09-24: Media Industry In The Digital Age
 

2013-09-24: Media Industry In The Digital Age

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By Tim Condon

By Tim Condon

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    2013-09-24: Media Industry In The Digital Age 2013-09-24: Media Industry In The Digital Age Presentation Transcript

    • Media  Industry  in  the  Digital  Age   Tim  Condon   Director,  New  Ventures  
    • 2 Who  owns  digital  adver7sing?  
    • 3 0 5 10 15 20 25 30 2010 2011 2012 2013 2014 2015 2016 Search Banner ads Video Rich Media Source: eMarketer, Sept 2012 Where  is  the  Money  Spent?  
    • 4 Source: Turn, Jun 2013 CPM  Trends  
    • 5 So, what is a media company (who happens not to be Google or Facebook) to do?
    • 6 Dive deep into an area that you can own. For WaPo this is all about Political Washington •  PostTV •  BrandConnect •  Heavy targeting to Capitol Hill Specialize  
    • 7 Rise  of  Video  
    • 8 Source: Borrell & Associates, 2012 Targeted  Display  
    • 9 Experiment  
    • 10 •  Each experiment has a P&L and an owner •  Drive revenues that are not dependent upon digital display (incl. video) •  Stay within strategic core and leverage Post affiliation Structure  for  WaPo  New  Ventures  
    • 11 What is ServiceAlley? •  Launched in Jan 2010 as a review based marketplace free to consumers with open access to provider info •  Added a social recommendation tool called Friendorsements to find home contractors your friends recommend
    • 12 Why Home Services? •  Large industry made up of lots of small businesses •  Trust is a major issue and WaPo brand can help there •  Large incumbents with models that predate online social networking •  Word of mouth the main source of info for most consumers – even before online social networks
    • 13 The ServiceAlley vision Answer viewable
    • 14 The ServiceAlley vision
    • 15 •  Runway •  The ability to invest for a long period of time •  Mindset •  Invent •  Patience •  Put customers first What  does  the  Jeff  Bezos  acquisi7on  mean?