Agenda • Our Business – What problems are we trying to solve? – Who will pay for solu6ons, and how much? • Our Product – What is our solu6on, and what makes it unique? – Who will we be compe6ng against, and how? • Our Execu6on Plan – How will we scale & deliver? – What funding are we looking for?
Market Overview • Ques6ons to answer: – What is our target market? – How big is it and who par6cipates in it?
Business Drivers • Ques6ons to answer: – What are the core things our market cares about? – How is the market evolving and why?
Market Challenges • Ques6ons to answer: – What are the core things our market cares about? – How is the market evolving?
Impact by Segment • Ques6ons to answer: – What will prospects pay to solve these challenges? – How do we know that? <‐ cri6cal! – If diﬀerent segments will pay diﬀerent amounts, what are those segments?
Solu6on Overview • Up to ﬁve slides… but no more! • Ques6ons to answer: – What does your product do? – What does it enable your customers to do? – How is your product structured? – How is your product deployed?
Pricing Strategy • Ques6ons to answer: – What components will you sell? – How much will you sell them for? – How have you validated the pricing? <‐ cri6cal!
Compe66ve Assessment • Ques6ons to answer: – Who will you be going up against? • If nobody, that’s a red ﬂag! • Compe6tors validate that a market exists – How are you posi6oned against them? – Why won’t they just copy you?
Marke6ng & Sales Strategy • Ques6ons to answer: – How are you going to reach the customer? – What does an ideal prospect look like? • If you can name the top 10, do so!
Execu6on Plan • Ques6ons to answer: – How have you structured your team? – How will that team structure scale?
Key Dates & Metrics • Ques6ons to answer: – How should your success be measured? • Name key dates that ac6vi6es need to occur by • Name key metrics that you need to meet • If you have mi6ga6on plans in place, name them too!
Financial Plan • Ques6ons to answer: – What are your cost & revenue projec6ons? • Nobody actually believes these, but you have to show that you’ve thought it through • Remember that you need to keep suﬃcient credit to keep moving forward! Don’t cut things too close.
Funding Strategy • Ques6ons to answer: – How much will you need? • Remember that you need to keep suﬃcient credit to keep moving forward! Don’t cut things too close. – What are you looking to oﬀer? • Ideas only – be ﬂexible, they will tell you what they want – What is the end game? • Go public or sell out? • Sanity check – will your company be worth enough by that point to return ROI to the investors?
Wrap‐UP • Ques6ons to ASK: – Did we answer all your ques6ons? – Do you have any recommenda6ons for us?