2013-09-24: Online Marketing

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By Amanda Schwarz

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2013-09-24: Online Marketing

  1. 1. AMANDA SCHWARZ @ajschwarz ajs.rose@gmail.com
  2. 2. The shift
  3. 3. The shift upward
  4. 4. The shift downward
  5. 5. The catch
  6. 6. The choices
  7. 7. Methods •  Display •  Banner •  Sponsored links •  Search (SEM/SEO) •  Social Media •  Sponsored •  User Generated Content •  Email •  Newsletters •  Mobile •  Affiliate •  Adware
  8. 8. Units of measure •  CPA •  Cost Per Action •  PPP (Pay Per Performance) •  Action can be purchase, FB “like”, Video view, etc. •  CPC •  Cost Per Click •  Payout only happens on the click. No other action •  CPM •  Cost per Mille, or 1K •  Impression-based •  Best for branding plays, where eyes are important
  9. 9. Banner Advertising
  10. 10. Sponsored Links
  11. 11. Search
  12. 12. Targeting •  Geo •  Demographic •  Gender •  Age •  Income •  Retargeting •  Day-Parting, by day/hour •  Performance
  13. 13. Plan before executing
  14. 14. Social Ingot
  15. 15. Coupon Buddy •  An app developed for the Conduit platform •  Coupon promotions that stay with the user while they shop •  Serves relevant coupons, deals and specials based on user’s URL •  60 MM active users •  2500 advertisers •  7500 active deals (500+ added daily)
  16. 16. The Future •  Big move to Affiliate Marketing •  Mobile Mobile Mobile •  Video •  Increased IAB self-regulation/crackdowns

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