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2013-06-26: Meet The Blinky Tape
 

2013-06-26: Meet The Blinky Tape

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By Marty McGuire

By Marty McGuire

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    2013-06-26: Meet The Blinky Tape 2013-06-26: Meet The Blinky Tape Presentation Transcript

    • Meet  the  BlinkyTape   Art  +  Open  Source  +  Shenzhen  +  Kickstarter   Marty  McGuire   Applica;ons  Developer,  Blinkiverse   June  26,  2013  
    • Your  Storyteller     •  “SoGware  Guy”   –  10+  years  of  soGware   –  Academic  Research  labs   –  3D  Prin;ng  Startup   •  “Hardware  Hacker”   –  Joined  Hackerspace   movement  in  2009   •  This  story  is  mostly  not   about  me  
    • In  the  beginning…  was  NYC   Resistor   •  NYC  Resistor   –  “Hackerspace”   –  Art  &  Tech  collec;ve   •  Group  buy  of  a  few   thousand  dollars  of   LEDs   •  Interac;ve  LED   installa;on  for  Burning   Man  2012  
    • In  the  beginning…  was  DomeStar  
    • Open  Source  Hardware   •  Release  all  files!   –  Hardware  designs   –  Firmware   •  Pros   •  Leverage   exis;ng   designs   •  Leverage   exis;ng   communi;es   •  Cons  (?)   •  Maybe  get   cloned  
    • Arduino   •  arduino.cc   – Cheap  (~$30)   electronics   prototyping  board   – Designed  for   students   – Free  programming   environment   – Huge  online   community  
    • Processing   •  processing.org   –  Programming   environment  designed   for  ar;sts  and   students   –  Built-­‐in  libraries   •  Graphics   •  Interac;vity   •  Interop  with  Arduino!   –  Huge  online   community  
    • LEDs  are  Hard   •  DomeStar  development  ;me  spent  mostly  on:   – Power  distribu;on   – Network  architecture   – Enclosure  design   •  Lifle  ;me  leG  over  for  actual  LED  art!   •  This  made  the  DomeStar  difficult  to  duplicate   – A  few  savvy  folks  reproduced  or  built  on  it   – Many  more  requested  an  out-­‐of-­‐the-­‐box  version  
    • Along  came…  HAXLR8R  
    • Along  came…  HAXLR8R   •  Hardware  +  Accelerator  =  HAXLR8R   •  4  month  program  in  Shenzhen,  China   •  $25,000  seed  money   •  Office/Prototyping  Space   – Located  in  the  Hua  Qiang  Bei  electronics  district   •  Mentors,  Factory  Tours   •  Na;ve  Administra;ve  Assistance  
    • The  Heart  of  the  Electronics  District  
    • Making  LEDs  Easier-­‐  BlinkyBoard   •  Pros   –  Arduino-­‐compa;ble   –  Cheap  to  manufacture   •  Cons   –  Not  cheap  enough   –  Exper;se  required   –  Must  bring  your  own   LEDs   –  Must  solve  your  own   power  problems   –  Must  solve  your  own   enclosure  problems  
    • Making  LEDs  Awesome  -­‐  BlinkyTape   •  BlinkyBoard  +  1m  LED   strip  +  silicone  tubing   •  Pros   –  Usable  out  of  the  box   –  Power  and   programming  over   single  USB  connec;on   •  Cons   –  Fixed  number  of  LEDs   –  Not  chainable  
    • •  hfp://www.kickstarter.com/   •  Let  the  crowd  fund  your  project   •  Backers  give  money  in  exchange  for  rewards   •  Failure  only  costs  ;me  and  a  prototype   •  Success  means  many  things:   •  Passionate  community  of  backers   •  Demonstrated  demand  
    • •  Limita;ons/Risks  of  Kickstarter   •  One  reward  per  backer  (no  distrib.  deals)   •  10%  cut  to  Kickstarter,  payment  processing   •  Once  you  succeed,  you’re  on  the  hook!   •  You  will  have  to  eat  unforeseen   expenses   •  Most  hardware  projects  run  late  and   over-­‐budget   •  Plan  accordingly!  
    • •  What  you  need   •  A  working  prototype   •  Excellent  manufacturing  cos;ng  es;mates   •  Quotes  in  hand  for  100,  500,  1000+  qty   •  Reward  levels  (more  than  just  the  product)   •  Tons  of  applica;ons  for  your  product   •  A  story   •  An  awesome  video  
    • hfp://kck.st/17m3Rwq  
    • •  Our  Campaign  Strategy   •  Release  new  content  (demos)  every  week   •  Minimal  Marke;ng   •  Social  -­‐  friends  and  friends-­‐of-­‐friends   •  Kickstarter  internal  -­‐  Being  featured  is  key!   •  Respond  quickly  to  ques;ons/feedback   •  Your  Mileage  May  (Will)  Vary!  
    • What’s  Next?   •  Working  with  distributors   •  Manufacturing   •  Itera;ng  on  soGware/applica;ons   •  Keeping  backers  in-­‐the-­‐loop   •  Delivering  on  ;me!  
    • Thanks!   •  More  about  BlinkyTape   –  Twifer:  @BlinkyTape   –  hfp://blinkytape.com/     •  More  about  HAXLR8R   –  hfp://haxlr8r.com/     •  More  about  Marty   –  Twifer:  @schmarty   –  hfp://crea;ngwithcode.com/  
    • Photo  Credits   •  DomeStar  at  Burning  Man  2012   –  hfp://www.flickr.com/photos/52076395@N00/7974621586/   •  DomeStar  Strips   –  hfp://www.jplt.com/domestar-­‐gallery/dome-­‐strips.jpg   •  HAXLR8R  Photo   –  hfp://www.flickr.com/photos/worldworldworld/8454484674/   •  Hua  Qiang  Bei  Photos   –  hfp://www.flickr.com/photos/oskay/3299326319/   –  hfp://www.flickr.com/photos/oskay/3300154884/   –  hfp://www.flickr.com/photos/oskay/3300182910/   –  hfp://www.flickr.com/photos/oskay/3300168364/   •  Open  Source  Hardware  gEDA  images   –  hfp://www.evilmadscien;st.com/2011/the-­‐open-­‐source-­‐hardware-­‐logo/   •  Arduino   –  hfp://arduino.cc/en/Main/ArduinoBoardUno