1. The MAANZ MXpress ProgramNew Product DevelopmentDr Brian MongerCopyright May 2013.This Power Point program and the associated documents remain the intellectual property and thecopyright of the author and of The Marketing Association of Australia and New Zealand Inc. Thesenotes may be used only for personal study associated with in the above referenced course and not in anyeducation or training program. Persons and/or corporations wishing to use these notes for any other purposeshould contact MAANZ for written permission.
30. IdeaGenerationIdeaScreeningConceptDevelopmentand testingMarketingStrategy andBusinessanalysisProductDevelopmentTesting theMarketCommercialisationGUIDING STRATEGYPROCESS STAGESCommercialanalysisSituational FactorsOrganisationalFactorsFigure 5: Steps in the ProductDevelopment Process