Workshop digital 7 - Digital communication in practice: mobile media (Wim VERMEULEN)
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Workshop digital 7 - Digital communication in practice: mobile media (Wim VERMEULEN)

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Compte-rendu de la 7ème conférence de la formation DIGITAL de la BMMA.

Compte-rendu de la 7ème conférence de la formation DIGITAL de la BMMA.

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Workshop digital 7 - Digital communication in practice: mobile media (Wim VERMEULEN) Workshop digital 7 - Digital communication in practice: mobile media (Wim VERMEULEN) Presentation Transcript

  • Workshop on Mobile Wim Vermeulen April 23rd, 2012©2011
  • 1. ON MOMADS©2012
  • Clients View slide
  • 2. ON MOBILE IN GENERAL©2012 View slide
  • The next software platform shift 1960’s 1970’s 1980’s 1990’s 2010’s MAINFRAME MINI PERSONAL DESKTOP INTERNET MOBILE INTERNET COMPUTING COMPUTING COMPUTING COMPUTING COMPUTING
  • THE ADOPTION OF THE MOBILE INTERNET GOES 9xFASTER THAN THE DESKTOP INTERNET IN THE NINETIES.
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  • sseering Manager
  • http://www.youtube.com/watch?v=EpWwmwI3078
  • How it works? We watermarked the single before it got sent to 10 European radio stations. Each radio stations is streamed on a laptop. 10 iPhones have our recognition app installed. Each time the song is played, our mobile app recognizes the watermark in the song and tells the server to start the video on mostexclusivevideoever.com©2012
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  • 3. WHAT IS THE BIG TREND DRIVING INTERNET USAGE©2012
  • Social, Local and Mobile converging
  • Mobile allows you to be active at any Locationand at the same time to be connected to yourentire Social graph, or network and theiropinions, advice and buying power. Theimplications for Marketers are a dramaticparadigm shift which will disrupt almost everybusiness. Period.
  • Top E-Gommerce Actîvîtîes Performed by Mobile Users in Retail Stores by % Reach Source: comScore Mobilens, Fraooe. 3-month-averaee encline October 2011 1 Text~ or ca lied friends/famly about a 18.9% product Took p icture of a product 17.9"Sent picture of product to family/friends 9.7" Scann~ a product barcode 6.0% Compa red product priees 2.7% Reseerched product featu res 2.0% Found coupons ordeals 1.7% { Check~ product availability 1.1% J
  • amazon •rice Check for iPhone and AndroidEl!l h thot d~al r~aUy a œal? Ta... PriCe Che<k by Amazon woth you to , .... sure. Get extra savings on Oe<:ember 10 Ge! a Sllo discount (up to SSI on <eiKt otemS on fiKUOo>OCS.toy1. !P()It1. """"- and DVI>l. juStby chedln<)a pnce.Aedeem thosolfe< upto (3) tomos a sav~ngsol upto SIS ...___-_ .. --- ~ :::.-- ---- ....... ) Check pnces ~nstantly: Scan lt, Snap lt, Say lt or Type lt Useb.lrcode K.anning. camera. speech Of text ~rth 10 hnd thek:wfffl pncfS from Am,uon..com and our merchants. Share ln-store priees W1th every ln-store poce you sh.are. you hetp eosure our pnces tlmd 10 COITlPtbUvf" for our customers. Download the free Priee Check a pp to get started If youre already a Poce Check tJ{r. simply downtoad tht" latPCit vf«ion. ~ _ _ ..., ~;mn fOl ,~. CMck by Amuon.. lrl lh• And101d M11l e1
  • Mobile Deals Set to Lure Shoppers Stuck in Line The New Y()ft( T"""Mandy Chan, wltl twtr daughtor Mla, usod her smartphone to compare priees online whila shopping at a Taroet ln LasVegas.By STEPHANIE CLIFFORDPubhthtd: Novembor 10, 2011As retailers battle to draw customers into their stores on Black Friday, 1) RECOMMENDonline merchants are plotting a cunning ambush - offering an "!# lWITTERarsenal of mobile-only deals intended to pick off shoppers as they lm LINKEOINwait in line. 181 SION IN TO E· U:AII
  • oblle Commerce V1s1on <o 5le
  • work Local advertising revenue streams are crucial to many media companies. The growth is in the convergence of local and mobile. For CONCENTRA, one of leading local media companies, we identied and created its rst mobile product generating a local and mobile advertising revenue stream.
  • http://vimeo.com/27738647
  • 4. MOBILE DEVICE PENETRATION©2012
  • Smartphone penetration (%) 33 31 30 29 27 26 24 18 Netherlands US UK Czech Republic France Belgium Poland Germany www.ourmobileplanet.com©2012
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  • Mobile trafc penetration 60% 53% 27% 14% 10% 13% 2010-12 2011-01 2011-02 2011-03 2011-04 2011-05 2011-06 2011-07 2011-08 2011-09 2011-10 2011-11 2011-12 iOS Android SymbianOS Samsung BlackBerry OS Playstation Sony Ericsson©2012 bada Other http://gs.statcounter.com
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  • Expectations Belgium June 2012 Smartphones: 36% Tablets: 20%©2012
  • Expectations winning platforms globally©2012
  • 5. MOBILE USAGE©2012
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  • Mobile web versus Mobile apps©2012
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  • What do they have in common?©2012
  • it’s an innovation build on a strong consumer insight doing one thing really great©2012
  • Let’s get to work (1)©2012
  • Let’s get to work (2)©2012
  • Q&A©2012