Workshop on Mobile  Wim Vermeulen  April 23rd, 2012©2011
1. ON MOMADS©2012
Clients
2. ON MOBILE IN GENERAL©2012
The next software platform shift 1960’s      1970’s      1980’s         1990’s            2010’s MAINFRAME      MINI      ...
THE ADOPTION OF THE MOBILE        INTERNET GOES            9xFASTER THAN THE DESKTOP INTERNET         IN THE NINETIES.
©2012
©2011
©2012
©2012
sseering Manager
http://www.youtube.com/watch?v=EpWwmwI3078
How it works?         We watermarked the single before it got sent to 10                                European radio sta...
©2012
3. WHAT IS THE BIG TREND DRIVING   INTERNET USAGE©2012
Social, Local and Mobile converging
Mobile allows you to be active at any Locationand at the same time to be connected to yourentire Social graph, or network ...
Top E-Gommerce Actîvîtîes Performed by Mobile Users in Retail Stores                                 by % Reach           ...
amazon          •rice Check for iPhone and AndroidEl!l     h thot d~al r~aUy a œal? Ta... PriCe Che<k by Amazon woth you t...
Mobile Deals Set to Lure Shoppers Stuck in Line                                                                           ...
oblle Commerce V1s1on      <o 5le
work           Local advertising revenue streams are crucial to many media         companies. The growth is in the converg...
http://vimeo.com/27738647
4. MOBILE DEVICE PENETRATION©2012
Smartphone penetration (%)            33                      31   30        29                                           ...
©2012
©2012
©2012
Mobile trafc penetration        60%                                                                                      ...
©2012
©2012
Expectations Belgium June 2012               Smartphones: 36%                 Tablets: 20%©2012
Expectations winning platforms globally©2012
5. MOBILE USAGE©2012
©2012
©2012
Mobile web versus Mobile apps©2012
©2012
©2012
©2012
©2012
©2012
©2012
©2012
©2012
©2012
What do they have in common?©2012
it’s an innovation   build on a strong consumer insight   doing one thing really great©2012
Let’s get to work (1)©2012
Let’s get to work (2)©2012
Q&A©2012
Workshop digital 7 - Digital communication in practice: mobile media (Wim VERMEULEN)
Workshop digital 7 - Digital communication in practice: mobile media (Wim VERMEULEN)
Workshop digital 7 - Digital communication in practice: mobile media (Wim VERMEULEN)
Workshop digital 7 - Digital communication in practice: mobile media (Wim VERMEULEN)
Workshop digital 7 - Digital communication in practice: mobile media (Wim VERMEULEN)
Workshop digital 7 - Digital communication in practice: mobile media (Wim VERMEULEN)
Workshop digital 7 - Digital communication in practice: mobile media (Wim VERMEULEN)
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Workshop digital 7 - Digital communication in practice: mobile media (Wim VERMEULEN)

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Compte-rendu de la 7ème conférence de la formation DIGITAL de la BMMA.

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Workshop digital 7 - Digital communication in practice: mobile media (Wim VERMEULEN)

  1. 1. Workshop on Mobile Wim Vermeulen April 23rd, 2012©2011
  2. 2. 1. ON MOMADS©2012
  3. 3. Clients
  4. 4. 2. ON MOBILE IN GENERAL©2012
  5. 5. The next software platform shift 1960’s 1970’s 1980’s 1990’s 2010’s MAINFRAME MINI PERSONAL DESKTOP INTERNET MOBILE INTERNET COMPUTING COMPUTING COMPUTING COMPUTING COMPUTING
  6. 6. THE ADOPTION OF THE MOBILE INTERNET GOES 9xFASTER THAN THE DESKTOP INTERNET IN THE NINETIES.
  7. 7. ©2012
  8. 8. ©2011
  9. 9. ©2012
  10. 10. ©2012
  11. 11. sseering Manager
  12. 12. http://www.youtube.com/watch?v=EpWwmwI3078
  13. 13. How it works? We watermarked the single before it got sent to 10 European radio stations. Each radio stations is streamed on a laptop. 10 iPhones have our recognition app installed. Each time the song is played, our mobile app recognizes the watermark in the song and tells the server to start the video on mostexclusivevideoever.com©2012
  14. 14. ©2012
  15. 15. 3. WHAT IS THE BIG TREND DRIVING INTERNET USAGE©2012
  16. 16. Social, Local and Mobile converging
  17. 17. Mobile allows you to be active at any Locationand at the same time to be connected to yourentire Social graph, or network and theiropinions, advice and buying power. Theimplications for Marketers are a dramaticparadigm shift which will disrupt almost everybusiness. Period.
  18. 18. Top E-Gommerce Actîvîtîes Performed by Mobile Users in Retail Stores by % Reach Source: comScore Mobilens, Fraooe. 3-month-averaee encline October 2011 1 Text~ or ca lied friends/famly about a 18.9% product Took p icture of a product 17.9"Sent picture of product to family/friends 9.7" Scann~ a product barcode 6.0% Compa red product priees 2.7% Reseerched product featu res 2.0% Found coupons ordeals 1.7% { Check~ product availability 1.1% J
  19. 19. amazon •rice Check for iPhone and AndroidEl!l h thot d~al r~aUy a œal? Ta... PriCe Che<k by Amazon woth you to , .... sure. Get extra savings on Oe<:ember 10 Ge! a Sllo discount (up to SSI on <eiKt otemS on fiKUOo>OCS.toy1. !P()It1. """"- and DVI>l. juStby chedln<)a pnce.Aedeem thosolfe< upto (3) tomos a sav~ngsol upto SIS ...___-_ .. --- ~ :::.-- ---- ....... ) Check pnces ~nstantly: Scan lt, Snap lt, Say lt or Type lt Useb.lrcode K.anning. camera. speech Of text ~rth 10 hnd thek:wfffl pncfS from Am,uon..com and our merchants. Share ln-store priees W1th every ln-store poce you sh.are. you hetp eosure our pnces tlmd 10 COITlPtbUvf" for our customers. Download the free Priee Check a pp to get started If youre already a Poce Check tJ{r. simply downtoad tht" latPCit vf«ion. ~ _ _ ..., ~;mn fOl ,~. CMck by Amuon.. lrl lh• And101d M11l e1
  20. 20. Mobile Deals Set to Lure Shoppers Stuck in Line The New Y()ft( T"""Mandy Chan, wltl twtr daughtor Mla, usod her smartphone to compare priees online whila shopping at a Taroet ln LasVegas.By STEPHANIE CLIFFORDPubhthtd: Novembor 10, 2011As retailers battle to draw customers into their stores on Black Friday, 1) RECOMMENDonline merchants are plotting a cunning ambush - offering an "!# lWITTERarsenal of mobile-only deals intended to pick off shoppers as they lm LINKEOINwait in line. 181 SION IN TO E· U:AII
  21. 21. oblle Commerce V1s1on <o 5le
  22. 22. work Local advertising revenue streams are crucial to many media companies. The growth is in the convergence of local and mobile. For CONCENTRA, one of leading local media companies, we identied and created its rst mobile product generating a local and mobile advertising revenue stream.
  23. 23. http://vimeo.com/27738647
  24. 24. 4. MOBILE DEVICE PENETRATION©2012
  25. 25. Smartphone penetration (%) 33 31 30 29 27 26 24 18 Netherlands US UK Czech Republic France Belgium Poland Germany www.ourmobileplanet.com©2012
  26. 26. ©2012
  27. 27. ©2012
  28. 28. ©2012
  29. 29. Mobile trafc penetration 60% 53% 27% 14% 10% 13% 2010-12 2011-01 2011-02 2011-03 2011-04 2011-05 2011-06 2011-07 2011-08 2011-09 2011-10 2011-11 2011-12 iOS Android SymbianOS Samsung BlackBerry OS Playstation Sony Ericsson©2012 bada Other http://gs.statcounter.com
  30. 30. ©2012
  31. 31. ©2012
  32. 32. Expectations Belgium June 2012 Smartphones: 36% Tablets: 20%©2012
  33. 33. Expectations winning platforms globally©2012
  34. 34. 5. MOBILE USAGE©2012
  35. 35. ©2012
  36. 36. ©2012
  37. 37. Mobile web versus Mobile apps©2012
  38. 38. ©2012
  39. 39. ©2012
  40. 40. ©2012
  41. 41. ©2012
  42. 42. ©2012
  43. 43. ©2012
  44. 44. ©2012
  45. 45. ©2012
  46. 46. ©2012
  47. 47. What do they have in common?©2012
  48. 48. it’s an innovation build on a strong consumer insight doing one thing really great©2012
  49. 49. Let’s get to work (1)©2012
  50. 50. Let’s get to work (2)©2012
  51. 51. Q&A©2012

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