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Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)
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Workshop digital 6 - Social Media - Addressing new consumers expectations (Amelie Sainthuile)

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Social Media - Addressing new consumers expectations (Amelie Sainthuile)

Social Media - Addressing new consumers expectations (Amelie Sainthuile)

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  1. !"#$%&()# *+%,# ,-.,-*/,#$/# 0,-(&#%# (1(0-$# !"#$%&()*$%+**,)--$./.)0#".-12),-)34)#5%6".-
  2. +/).*% !"#$%&()# *+%,# ,-.,-*/,#$/# 0,-(&#%# (1(0-$#!23#4#!536"#7#8&/,)0-&(&1#)+9(-$#:/(-###!536";#<"37#=,/->##<"3;#<!37#?,-9@9-$#AB/,9(9/#
  3. !"#$%&()# *+%,# ,-.,-*/,#$/# 0,-(&#%# (1(0-$# 78%5%,)-"#$%&2)*$%9
  4. !"#$%&()# *+%,# ,-.,-*/,#$/# 0,-(&#%# (1(0-$# C#1-$-BD#+E#F/G)(0/)H#I+::%&(@/)H## J&0/,&/0#A&-G$/#K+LM-,/H#N&$(&/#K/,O(9/)H#P#K+%,9/7#I+,*+,-0/#K+9(-$#Q/0M+,>(&1H#=%)(&/))#=,/->E-)0H#R-,93#<"!"H#S-)+&#T+))H#IANH#U(/M#=/&#?,+90/,H#V(,/90+,H#U(/MH#8W##
  5. !"#$%&()# *+%,# ,-.,-*/,#$/# 0,-(&#%# (1(0-$# F(03#O/,D#(X/,/&0#*%,*+)/)H## E%&9@+&-$(@/)#-&#%)/,)Y#K+%,9/7#I+,*+,-0/#K+9(-$#Q/0M+,>(&1H#=%)(&/))#=,/->E-)0H#R-,93#<"!"H#S-)+&#T+))H#IANH#U(/M#=/&#?,+90/,H#V(,/90+,H#U(/MH#8W##
  6. !"#$%&()# *+%,# ,-.,-*/,#$/# 0,-(&#%# (1(0-$# Intention Purchase sharing sitesK+%,9/7#I+,*+,-0/#K+9(-$#Q/0M+,>(&1H#=%)(&/))#=,/->E-)0H#R-,93#<"!"H#S-)+&#T+))H#IANH#U(/M#=/&#?,+90/,H#V(,/90+,H#U(/MH#8W##
  7. (%$.!"#$%&()*$%$.:)&/$12 # # # ZH6#:($$(+&)## 6"#0+#^[W# Z#:($$(+&)## ;EF2$&&$".- #%)/,)#(&#<"!!# #%)/,)## #%)/,)#(&#<"!"# #%)/,)#(&#<"!"# # # # # ["#+E#=/$1(-&# `!#+E#=/$1(-&# ["#+E#=/$1(-&# <"#+E#=/$1(-&# +&$(&/#)%,E/,)# +&$(&/#)%,E/,)# +&$(&/#)%,E/,)# N&$(&/#K%,E/,)# # # # # 6""Y"""#8U]V# aY"""#8U]V# R-(&$D#6[_H#:-$/)H# # # 3/-OD#J&0/,&/0# ;<=>?@ABCD R-(&$D#6"_# %)/,)H## 6";["D7##6^# Jb#c#I+::%&(9-@+&# ["_7##2## *,+d$/)# # #e#V-0-#E,+:#I+:)9+,/#K0%(/)H#f++1$/#b,/&)H#I+::/&0-1H#K:-,0G%)(&/))YG/#
  8. GH2),/$./I!"#$%&()*$% !"#$%&()# *+%,# ,-.,-*/,#$/# 0,-(&#%# (1(0-$#R+G($/#-**#-$$+M(&1#g#93/9>;(&)#hH#O/&%/)#,/9+::/&-@+&)H#E;<;E#+i(&/#://@&1#-&#KNjNRN#)*/9(-$#+X/,)]#![#R#%)/,)#FFH#6"#R#,/E/,/#O/&%/)H#Z#R#93/9>;(&)]#-D#R+G($/#-**H#!#:($$(+&#+M&$+-#-0#03/#$-%&93#+E#03/#C&,+(#O/,)(+&H#![#R#%)/,)#MM#J&0/&@+&#?%,93-)/)#*(&&(&1#)D)0/:#-$$+M(&1#M-$$)#9,/-@+&H#:-(&$D#1(,$D#c#E-)3(+&#,/$-0/#!"H#Z#R#%)/,)#MM#(&#k-&%-,D#<"!<#C#:(B#+E#l=H#bM(./,H#l+%,)m%-,/#:+G($/#-**#-$$+M(&1#*/+*$/#0+#9+&&/90#M(03#03/(,#9$+)/)0#E,(/&)H#)3-,(&1#*(90%,/)H#O/&%/)H#)0-0%)H#P#
  9. !"#$%&()# *+%,# ,-.,-*/,#$/# 0,-(&#%# (1(0-$#:1508@58)JKKK-8"1&* L#%,)"J!"#$%&()*$%9
  10. !"#$%&()# *+%,# ,-.,-*/,#$/# 0,-(&#%# (1(0-$# #C#9+&)%:/,#,/O+$%@+&# 3-**/&/#
  11. C&#9+&)/m%/&9/)#9-&#G/#(:*+,0-&0# !"#$%&()# *+%,# ,-.,-*/,#$/# 0,-(&#%# (1(0-$#3.*7]]MMMYD+%0%G/Y9+:]M-093nOo[pf9ZqNm+q+## 8&(0/#C(,$(&/)#=,/->)#f%(0-,# 5#R($$(+&)#O(/M)#(&#!#D/-,e# e#l,+:#S%$D#^03#<""5#%&@$#&+M# 3.*7]]MMMYD+%0%G/Y9+:]M-093nOo[pf9ZqNm+q+##
  12. !"#$%&()# *+%,#,-.,-*/,#$/# 0,-(&#%# (1(0-$#
  13. !"#$%&()# *+%,#,-.,-*/,#$/# 0,-(&#%# (1(0-$#
  14. !"#$%&()# *+%,# ,-.,-*/,#$/# 0,-(&#%# (1(0-$# F(03#&+#)+9(-$#*,/)/&9/#-0#03/#9,()()#@:/H#=?#()#&+M# /)/*/,-0/$D#M+,>(&1#+&#(:-1/#0+#,/1-(&#9,/(G($(0D#GD#+&$(&/#9+&)%:/,)#G%0#G-)3(&1)#-,/#)@$$#O/,D#E,/m%/&0#+&# 03/#(X/,/&0#)+9(-$#-))/0)#
  15. !"#$%&()# *+%,#,-.,-*/,#$/# 0,-(&#%# (1(0-$#
  16. !"#$%&()# *+%,#,-.,-*/,#$/# 0,-(&#%# (1(0-$#
  17. !"#$%&()# *+%,#,-.,-*/,#$/# 0,-(&#%# (1(0-$#
  18. !"#$%&()*$%-1##)--#%1-)*58) %44%,$6"."J%.)02%.M$.*N
  19. O8)!"#$%&P".Q),-%6".%&$-5 !  r/#)3-,/)#+*(&(+&)H#$(&>)#-&#/B*/,(/&9/)#(&#)+9(-$# &/0M+,>)#;$(>/#bM(./,H##l-9/G++>#+,#j(&>/J&;#-0# $/-)0#+&9/#-#M//>Y# # !  r/#E+$$+M)#G,-&)#-&#(&0/,-90#M(03#03/:#O(-# )+9(-$#&/0M+,>)# !  r/#:-D#*+)0)#,/O(/M)#+&#E+,%:)#-&#,/O(/M)# M/G)(0/)# !  r/#:-D#M,(0/#+&#9+$$-G+,-@O/#*$-s+,:)#+,#,%&#-# G$+1#;E+,#M3(93#3/#M($$#*,+G-G$D#%)/#-)#0+#:->/# )+:/#:+&/D#+E#(0# # !  <"#+E#03/:#9+&&/90#0+#)+9(-$#-**$(9-@+&)#O(-# :+G($/#J&0/,&/0e## e#l-9/G++>#J&)(130)H#<"!"H#
  20. !"#$%&()# *+%,# ,-.,-*/,#$/# 0,-(&#%# (1(0-$# K+9(-$#R/(-#()#-G+%0#3%:-&#9+&O/,)-@+&H#0,%)0#-&#(&t%/&9/#
  21. !"#$%&()# *+%,# ,-.,-*/,#$/# 0,-(&#%# (1(0-$# 5"# of online consumers trust recommendations from people they know !Source: E-consultancy, July 2009#
  22. !"#$%&()# *+%,# ,-.,-*/,#$/# 0,-(&#%# (1(0-$# !Z# Of consumers trust brands advertisement!Source: Socialnomics, 2009.#
  23. !"#$%&()# *+%,# ,-.,-*/,#$/# 0,-(&#%# 2<# (1(0-$# of internet users consider online consumers reviews when planning a purchase !Source: Performics Social Highlights 3#
  24. !"#$%&()# *+%,# ,-.,-*/,#$/# 0,-(&#%# a"# (1(0-$# of online users trust opinions posted online!Source: E-consultancy, July 2009.#
  25. !"#$%&()# *+%,# ,-.,-*/,#$/# 0,-(&#%# 6Z# (1(0-$# of internet users consider buying products from a brand directly through social media!Source: Nielsen Company#
  26. !"#$%&()# *+%,# ,-.,-*/,#$/# 0,-(&#%# (1(0-$#!"R08@-8"1&*@"1#%,)%S"15-"#$%&2)*$%9 L.-8",5N
  27. !"#$%&()# *+%,# ,-.,-*/,#$/# 0,-(&#%# (1(0-$# #V/)@&-@+&#)(0/)#-,/# $+)(&1#-./&@+&#
  28. BRAND CONTROLLED PEOPLE CONTROLLED WEBSITES PLATFORMSK+%,9/#7#K0-0)#E,+:#f++1$/#0,/&)#-&#I+:*/0/Y9+:#
  29. !"#$%&()# *+%,# ,-.,-*/,#$/# 0,-(&#%# (1(0-$#K+9(-$#I+&O/,)-@+&#E-9($(0-0/)# 9+&)%:/,)#93+(9/#
  30. !"#$%&()# *+%,# ,-.,-*/,#$/# 0,-(&#%# (1(0-$# b3/#f++#Q/M)#()P# =,-&)#9-&#G/#*-,0##+E#03/#9+&O/,)-@+&uuu#
  31. !"#$%&()# *+%,# ,-.,-*/,#$/# 0,-(&#%# (1(0-$# b+-DH#)+9(-$#9+&O/,)-@+&-$()0)#)*/&# 6"# +E#03/(,#$/()%,/#@:/#+&#)+9(-$#:/(-#v6Z#O)#6[#bUw#Source: Razorfish Digital Brand Experience Report, 2009.#
  32. !"#$%&()# *+%,# ,-.,-*/,#$/# 0,-(&#%# (1(0-$# Z"# xE,(/&/y#-#G,-&#+&#l-9/G++>#-&]+,#RDK*-9/Y#J&# -O/,-1/H#03/D#E,(/[#G,-&)#03/D#/&+,)/#-)#-#*-,0# +E#03/(,#+M&#(/&@0DY#Source: Razorfish Digital Brand Experience Report, 2009.#
  33. !"#$%&()# *+%,# ,-.,-*/,#$/# 0,-(&#%# (1(0-$# #C&#P#-#G(1#0,/&# 0+-D#()#K+9(-$# I+::/,9/#
  34. !"#$%&#"22),#)$-N !"#$%&()# *+%,# ,-.,-*/,#$/# 0,-(&#%# (1(0-$#r/$*(&1#*/+*$/#xG%Dy#M3/,/#03/D#9+&&/90#-&#9+&&/90#M3/,/#03/D#xG%DyP# A;INRRATIA# KNIJCj# KNIJCj# INRRATIA# RAVJC# •  N*(&(+&)# •  ?,+%90)#,/O(/M)]#,-@&1)# •  J&E+,:-@+&#)3-,(&1# •  ?/,)+&-$(q/#/B*/,(/&9/# •  =,-&)#K+9(-$#?,/)/&9/)# •  P#
  35. !"#$%&()# *+%,# ,-.,-*/,#$/# 0,-(&#%# (1(0-$#F3-0#()#>/D#(E#J#)0-,0#9+&)(/,(&1#)+9(-$# :/(-n#
  36. !"#$%&()# *+%,# ,-.,-*/,#$/# 0,-(&#%# (1(0-$# !"#$%&()*$%$-."5%-5,%5)/@R$5T-%S1-$.)--=*,$Q).4,"/,%2
  37. =%)(&/))# !"#$%&()# *+%,# ,-.,-*/,#$/#f+-$)#-,/# 0,-(&#%# (1(0-$#>(&1u##b3/D#/d&/#*,(+,(@/)7#J0z)#-#m%/)@+&#+E#9+)0;/X/9@O/&/))##b3/D#3/$*#03/(,#/:*$+D//)#0+#>&+M#M3-0#0+#+#(&#K+9(-$#R/(-vA&0/,0-(&:/&0#O)#*,+O((&1#O-$%/#0+#03/#9+:*-&Dw##
  38. =%)(&/))# f+-$)#-,/#•  C9m%(,/#&/M#9+&)%:/,)#•  J&9,/-)/#9+&)%:/,)#$+D-$0D#•  =%($#9+&)%:/,)#(&0/$$(1/&9/#•  J&9,/-)/#v+&$(&/w#)-$/)#•  T/%9/#9+::%&(9-@+&#9+)0)#•  T/%9/#9+&)%:/,)#)%**+,0#9+)0)#•  J:*,+O/#(&0/,&-$#9+::%&(9-@+&#•  J:*,+O/#,/9,%(0:/&0#•  P#
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