Proxistore BRUNO VAN BOUCK

1,078 views
998 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,078
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
22
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Proxistore BRUNO VAN BOUCK

  1. 1. What Proxistore ? A concept for smart communication: Advertisers can communicate their message to their geolocated customers surfing on well known websites with a large audience; Publishers can monetize their audiences at the best rates, while providing to their sales team an easy and effective business solution; Surfers can get local business information in a non- intrusive format and present on their favorite websites.
  2. 2. Beweb Network:
  3. 3. What is Proxistore like? AUDIENCE Guaranteed national reach = 4,528,456 people (CIM) 80 % of Belgians use the internet. 80% of Internet users in each communication area will be in contact with Proxistore. With Proxistore, each ad will be in contact with at least 65% of people located in the area (in minimum 4 weeks)
  4. 4. What is Proxistore like? Currently only on the Beweb portfolio. But other sites could join the network. Rectangle format (300 x 250 pixels), above the fold. It is a 100% priority before the national. Except “Cost per day” formats on the HP. Always shown in a the black & yellow frame for easier recognition.
  5. 5. Communication area: Circle
  6. 6. Communication area: Zip code
  7. 7. Wifi or 3G ed IP Geolocation Re fus No Pop-up location browser ok Google GeolocationRectangle Cookie ok Store call check check NO yes 2 exceptions: Switch to DFP Local campaign 1° CPD fomrats on HP 2° Retargeting sex, age > geoloc. National campaign
  8. 8. Proxistore technically?CASCADE GEOLOCATION: impossible not to begeolocated. The surfer geolocates himself accurately. Google (street car) and wifi SSID. If the surfer is using a mobile phone, 3G triangulation. IP address.
  9. 9. Proxistore technically?AUTOMATIC SELECTION: The number of times the ad has been broadcasted per day The remaining budget per ad The distance between the tag and the surfer
  10. 10. SEAT national vs SEAT local + 93%
  11. 11. A real tool to the advertiser : possible to limit the budget per day (€ 5.00 minimum) possible to create, suspend, modify, restart the campaign in real time on the platform proxistore.com. No guarantee of timing. possible to check in real-time the campaign and its communication areas. possible to view real-time results by ad (impressions, clicks, facebook "like") possible to extend the campaign by purchasing online on proxistore.com Future opportunities: - Websites selection, - Choice of days, - Choice of broadcast hours, - Package of websites.

×