Proxistore BRUNO VAN BOUCK
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Proxistore BRUNO VAN BOUCK

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Proxistore BRUNO VAN BOUCK Proxistore BRUNO VAN BOUCK Presentation Transcript

  • What Proxistore ? A concept for smart communication: Advertisers can communicate their message to their geolocated customers surfing on well known websites with a large audience; Publishers can monetize their audiences at the best rates, while providing to their sales team an easy and effective business solution; Surfers can get local business information in a non- intrusive format and present on their favorite websites.
  • Beweb Network:
  • What is Proxistore like? AUDIENCE Guaranteed national reach = 4,528,456 people (CIM) 80 % of Belgians use the internet. 80% of Internet users in each communication area will be in contact with Proxistore. With Proxistore, each ad will be in contact with at least 65% of people located in the area (in minimum 4 weeks)
  • What is Proxistore like? Currently only on the Beweb portfolio. But other sites could join the network. Rectangle format (300 x 250 pixels), above the fold. It is a 100% priority before the national. Except “Cost per day” formats on the HP. Always shown in a the black & yellow frame for easier recognition.
  • Communication area: Circle
  • Communication area: Zip code
  • Wifi or 3G ed IP Geolocation Re fus No Pop-up location browser ok Google GeolocationRectangle Cookie ok Store call check check NO yes 2 exceptions: Switch to DFP Local campaign 1° CPD fomrats on HP 2° Retargeting sex, age > geoloc. National campaign
  • Proxistore technically?CASCADE GEOLOCATION: impossible not to begeolocated. The surfer geolocates himself accurately. Google (street car) and wifi SSID. If the surfer is using a mobile phone, 3G triangulation. IP address.
  • Proxistore technically?AUTOMATIC SELECTION: The number of times the ad has been broadcasted per day The remaining budget per ad The distance between the tag and the surfer
  • SEAT national vs SEAT local + 93%
  • A real tool to the advertiser : possible to limit the budget per day (€ 5.00 minimum) possible to create, suspend, modify, restart the campaign in real time on the platform proxistore.com. No guarantee of timing. possible to check in real-time the campaign and its communication areas. possible to view real-time results by ad (impressions, clicks, facebook "like") possible to extend the campaign by purchasing online on proxistore.com Future opportunities: - Websites selection, - Choice of days, - Choice of broadcast hours, - Package of websites.