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Paid Owned Earned What it means... beyond words DIDIER ACKERMANS

by on Mar 13, 2012

  • 771 views

Earned Owned Paid media, Bought Owned Earned media. De multiples appellations mais surtout une absolue nécessité de penser différemment la façon de communiquer pour les marques et d’envisager ...

Earned Owned Paid media, Bought Owned Earned media. De multiples appellations mais surtout une absolue nécessité de penser différemment la façon de communiquer pour les marques et d’envisager leur relation au consommateur. L’univers de la communication digitale au sens large a bousculé les codes et les habitudes et oblige à revoir le modèle.

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Paid Owned Earned What it means... beyond words DIDIER ACKERMANS Paid Owned Earned What it means... beyond words DIDIER ACKERMANS Presentation Transcript