10#lundis#                      pour#                  ra.raper#le#                    train#du#                     digit...
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The next software platform shift                          10#lundis#                                                      ...
10#lundis#    pour#ra.raper#le#  train#du#   digital#
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10#lundis#    pour#ra.raper#le#  train#du#   digital#
10#lundis#    pour#ra.raper#le#  train#du#   digital#
10#lundis#    pour#ra.raper#le#  train#du#   digital#
10#lundis#    pour#ra.raper#le#  train#du#   digital#
10#lundis#    pour#ra.raper#le#  train#du#   digital#
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10#lundis#    pour#ra.raper#le#  train#du#   digital#
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10#lundis#    pour#ra.raper#le#  train#du#   digital#
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10#lundis#                                   pour#                               ra.raper#le#                             ...
Expectations Belgium June 2012                                    10#lundis#                                       pour#  ...
10#lundis#    pour#ra.raper#le#  train#du#   digital#
10#lundis#    pour#ra.raper#le#  train#du#   digital#
10#lundis#    pour#ra.raper#le#  train#du#   digital#
10#lundis#    pour#ra.raper#le#  train#du#   digital#
Expectations winning platforms globally    10#lundis#                                              pour#                  ...
Mobile web versus Mobile apps    10#lundis#                                    pour#                                ra.rap...
Gracefully degrading responsive    10#lundis#                                      pour#                                  ...
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10#lundis#                            pour#                        ra.raper#le#                          train#du#        ...
10#lundis#          pour#      ra.raper#le#        train#du#         digital#Q&A
Mobile training
Mobile training
Mobile training
Mobile training
Mobile training
Mobile training
Mobile training
Mobile training
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Mobile training

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Mobile training

  1. 1. 10#lundis# pour# ra.raper#le# train#du# digital#Workshop on Mobile Wim Vermeulen Feb 2013
  2. 2. 10#lundis# pour# ra.raper#le# train#du# digital#1. WELCOME TO THE NEXT PLATFORMSHIFT
  3. 3. The next software platform shift 10#lundis# pour# ra.raper#le# train#du# digital# 1960’s 1970’s 1980’s 1990’s 2010’s DESKTOP MOBILEMAINFRAME MINI PERSONAL INTERNET INTERNETCOMPUTING COMPUTING COMPUTING COMPUTING COMPUTING
  4. 4. 10#lundis# pour#ra.raper#le# train#du# digital#
  5. 5. 10#lundis# pour# ra.raper#le# train#du# digital# THE ADOPTION OF THE MOBILE INTERNET GOES 9xFASTER THAN THE DESKTOP INTERNET IN THE NINETIES.
  6. 6. 10#lundis# pour#ra.raper#le# train#du# digital#
  7. 7. 10#lundis# pour#ra.raper#le# train#du# digital#
  8. 8. 10#lundis# pour#ra.raper#le# train#du# digital#
  9. 9. 10#lundis# pour#ra.raper#le# train#du# digital#
  10. 10. 10#lundis# pour#ra.raper#le# train#du# digital#
  11. 11. 10#lundis# pour# ra.raper#le# train#du# digital#2. WHAT IS THE BIG TREND DRIVINGMOBILE INTERNET USAGE
  12. 12. 10#lundis# pour# ra.raper#le# train#du# digital#Social, Local and Mobile converging
  13. 13. 10#lundis# pour# ra.raper#le# train#du# digital#Mobile allows you to be active at anyLocation and at the same time to beconnected to your entire Social graph,or network and their opinions, adviceand buying power. The implications forMarketers are a dramatic paradigm shiftwhich will disrupt almost every business.Period.Mary Meeker, Kleiner Perkins Caufield Byers
  14. 14. 10#lundis# pour#ra.raper#le# train#du# digital#
  15. 15. 10#lundis# pour#ra.raper#le# train#du# digital#
  16. 16. 10#lundis# pour#ra.raper#le# train#du# digital#
  17. 17. 10#lundis# pour#ra.raper#le# train#du# digital#
  18. 18. 10#lundis# pour#ra.raper#le# train#du# digital#
  19. 19. 10#lundis# pour# ra.raper#le# train#du# digital#3. MOBILE DEVICE PENETRATION
  20. 20. Expectations Belgium June 2012 10#lundis# pour# ra.raper#le# train#du# digital# Smartphones: 36% Tablets: 20%
  21. 21. 10#lundis# pour#ra.raper#le# train#du# digital#
  22. 22. 10#lundis# pour#ra.raper#le# train#du# digital#
  23. 23. 10#lundis# pour#ra.raper#le# train#du# digital#
  24. 24. 10#lundis# pour#ra.raper#le# train#du# digital#
  25. 25. Expectations winning platforms globally 10#lundis# pour# ra.raper#le# train#du# digital#
  26. 26. Mobile web versus Mobile apps 10#lundis# pour# ra.raper#le# train#du# digital#
  27. 27. Gracefully degrading responsive 10#lundis# pour# ra.raper#le# train#du# design digital# http://bcove.me/v75olbd8
  28. 28. 10#lundis# pour# ra.raper#le# train#du# digital#4. WHAT MAKES A GOOD MOBILEEXPERIENCE?
  29. 29. 10#lundis# pour# ra.raper#le# train#du# digital#it’s an innovationbuild on a strong consumer insightdoing one thing really great
  30. 30. 10#lundis# pour# ra.raper#le# train#du# digital#Let’s get to work (1)
  31. 31. 10#lundis# pour# ra.raper#le# train#du# digital#Q&A

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