Mobile training
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Mobile training Mobile training Presentation Transcript

  • 10#lundis# pour# ra.raper#le# train#du# digital#Workshop on Mobile Wim Vermeulen Feb 2013
  • 10#lundis# pour# ra.raper#le# train#du# digital#1. WELCOME TO THE NEXT PLATFORMSHIFT
  • The next software platform shift 10#lundis# pour# ra.raper#le# train#du# digital# 1960’s 1970’s 1980’s 1990’s 2010’s DESKTOP MOBILEMAINFRAME MINI PERSONAL INTERNET INTERNETCOMPUTING COMPUTING COMPUTING COMPUTING COMPUTING
  • 10#lundis# pour#ra.raper#le# train#du# digital#
  • 10#lundis# pour# ra.raper#le# train#du# digital# THE ADOPTION OF THE MOBILE INTERNET GOES 9xFASTER THAN THE DESKTOP INTERNET IN THE NINETIES.
  • 10#lundis# pour#ra.raper#le# train#du# digital#
  • 10#lundis# pour#ra.raper#le# train#du# digital#
  • 10#lundis# pour#ra.raper#le# train#du# digital#
  • 10#lundis# pour#ra.raper#le# train#du# digital#
  • 10#lundis# pour#ra.raper#le# train#du# digital#
  • 10#lundis# pour# ra.raper#le# train#du# digital#2. WHAT IS THE BIG TREND DRIVINGMOBILE INTERNET USAGE
  • 10#lundis# pour# ra.raper#le# train#du# digital#Social, Local and Mobile converging
  • 10#lundis# pour# ra.raper#le# train#du# digital#Mobile allows you to be active at anyLocation and at the same time to beconnected to your entire Social graph,or network and their opinions, adviceand buying power. The implications forMarketers are a dramatic paradigm shiftwhich will disrupt almost every business.Period.Mary Meeker, Kleiner Perkins Caufield Byers
  • 10#lundis# pour#ra.raper#le# train#du# digital#
  • 10#lundis# pour#ra.raper#le# train#du# digital#
  • 10#lundis# pour#ra.raper#le# train#du# digital#
  • 10#lundis# pour#ra.raper#le# train#du# digital#
  • 10#lundis# pour#ra.raper#le# train#du# digital#
  • 10#lundis# pour# ra.raper#le# train#du# digital#3. MOBILE DEVICE PENETRATION
  • Expectations Belgium June 2012 10#lundis# pour# ra.raper#le# train#du# digital# Smartphones: 36% Tablets: 20%
  • 10#lundis# pour#ra.raper#le# train#du# digital#
  • 10#lundis# pour#ra.raper#le# train#du# digital#
  • 10#lundis# pour#ra.raper#le# train#du# digital#
  • 10#lundis# pour#ra.raper#le# train#du# digital#
  • Expectations winning platforms globally 10#lundis# pour# ra.raper#le# train#du# digital#
  • Mobile web versus Mobile apps 10#lundis# pour# ra.raper#le# train#du# digital#
  • Gracefully degrading responsive 10#lundis# pour# ra.raper#le# train#du# design digital# http://bcove.me/v75olbd8
  • 10#lundis# pour# ra.raper#le# train#du# digital#4. WHAT MAKES A GOOD MOBILEEXPERIENCE?
  • 10#lundis# pour# ra.raper#le# train#du# digital#it’s an innovationbuild on a strong consumer insightdoing one thing really great
  • 10#lundis# pour# ra.raper#le# train#du# digital#Let’s get to work (1)
  • 10#lundis# pour# ra.raper#le# train#du# digital#Q&A