by Beth Lussenhop (@bethlussenhop) and Madison Wright (@mb_wright)
#CROWDSOURCESM4
LISTEN TO THE CROWD
This is crowdsourcing in its most basic form!
#CrowdsourceSM4
#CrowdsourceSM4
#CrowdsourceSM4
THIS IS CROWDSOURCING
IN ITS MOST BASIC FORM!
#CrowdsourceSM4
crowd·sourc·ing
#CrowdsourceSM4
Deanna stephens
• New Media Associate at the
US Federal Communications
Commission (@FCC)
• “Online public engagement
tool”...
• External Communications
Manager at McDonald’s
• “Leveraging social
interactions to a
company’s advantage”
• “Benefiting ...
ORIGIN OF CROWDSOURCING
#CrowdsourceSM4
CROWDSOURCING DAILY
• Malaysia Airlines Flight 370
• Tomnod users are provided with a randomly chosen map from the
search ...
CROWDSOURCING DAILY
• Play to Cure: Genes in Space
• World’s first mobile game that uses the collective force of
players t...
COLLECTIVE INTELLIGENCE
• Groups contain more
knowledge than
individuals
• FCC Speed Test
• Crowdsourcing comes
full circl...
CROWD CREATION
• Crowd possesses
creative energy
• McDonald’s + Tongal
• Make menu launches
relevant
• Leverage videos to ...
LEGO
• Lego utilizes Cuusoo which is a website which allows users to submit
ideas for Lego products to be turned into pote...
#CrowdsourceSM4
Dorito’s
• Crash the Super Bowl
• Crowdsourced commercials from
YouTube viewers
• Annual competition
• 2014 WINNER! Time M...
CROWD VOTING
• Uses the crowds
judgement to
utilize vast
quantities of info
• American Idol
• Dancing With
the Stars
• So ...
CROWD FUNDING
• Allowing large
groups of people
to replace banks
as a source of
funds
• Kickstartr
• Crowd Tilt
#Crowdsour...
1 S T P R O J E C T T O H A V E T H E B L E S S I N G O F A M A J O R M O T I O N S T U D I O
NEARLY TRIPLED THE ASKING PR...
CROWDSOURCING 411
• Pick the right model
• Pick the right crowd
• Offer the right incentive
• Crowdsourcing isn’t a
replac...
411 CONTINUED
• Keep it simple and break it
down
• Remember Sturgeon’s Law
• Remember the 10%
• The community is always ri...
LEGAL CONCERNS
• Government
• PII: Personally Identifiable Information
• PPA: Paperwork Production Act
• Brands
• Internal...
FUTURE
• Keep expanding
• Second nature to any
organization
(government/nonprof
it/company)
• Become expectation
of every ...
QUESTIONS?
#CrowdsourceSM4
Thank you!
#CROWDSOURCESM4
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#CROWDSOURCESM4

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Crowdsourcing presentation for Madison and Beth! #CrowdsourceSM4 #NewhouseSM4

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#CROWDSOURCESM4

  1. 1. by Beth Lussenhop (@bethlussenhop) and Madison Wright (@mb_wright) #CROWDSOURCESM4 LISTEN TO THE CROWD
  2. 2. This is crowdsourcing in its most basic form! #CrowdsourceSM4
  3. 3. #CrowdsourceSM4
  4. 4. #CrowdsourceSM4
  5. 5. THIS IS CROWDSOURCING IN ITS MOST BASIC FORM! #CrowdsourceSM4
  6. 6. crowd·sourc·ing #CrowdsourceSM4
  7. 7. Deanna stephens • New Media Associate at the US Federal Communications Commission (@FCC) • “Online public engagement tool” #CrowdsourceSM4
  8. 8. • External Communications Manager at McDonald’s • “Leveraging social interactions to a company’s advantage” • “Benefiting from what other people share” • @Lainey_McD #CrowdsourceSM4 Lainey garcia
  9. 9. ORIGIN OF CROWDSOURCING #CrowdsourceSM4
  10. 10. CROWDSOURCING DAILY • Malaysia Airlines Flight 370 • Tomnod users are provided with a randomly chosen map from the search area and are told to drop a pin if they see signs of airplane wreckage, life rafts, oil slicks or anything that looks “suspicious”. #CrowdsourceSM4
  11. 11. CROWDSOURCING DAILY • Play to Cure: Genes in Space • World’s first mobile game that uses the collective force of players to analyze real genetic data and help beat cancer #CrowdsourceSM4
  12. 12. COLLECTIVE INTELLIGENCE • Groups contain more knowledge than individuals • FCC Speed Test • Crowdsourcing comes full circle • Not representative #CrowdsourceSM4
  13. 13. CROWD CREATION • Crowd possesses creative energy • McDonald’s + Tongal • Make menu launches relevant • Leverage videos to tell brand trust stories • More inclined to listen to your friends #CrowdsourceSM4
  14. 14. LEGO • Lego utilizes Cuusoo which is a website which allows users to submit ideas for Lego products to be turned into potential sets available commercially #CrowdsourceSM4
  15. 15. #CrowdsourceSM4
  16. 16. Dorito’s • Crash the Super Bowl • Crowdsourced commercials from YouTube viewers • Annual competition • 2014 WINNER! Time Machine ad • $1 Million winner • Only cost $200 to make #CrowdsourceSM4
  17. 17. CROWD VOTING • Uses the crowds judgement to utilize vast quantities of info • American Idol • Dancing With the Stars • So You Think You Can Dance #CrowdsourceSM4
  18. 18. CROWD FUNDING • Allowing large groups of people to replace banks as a source of funds • Kickstartr • Crowd Tilt #CrowdsourceSM4
  19. 19. 1 S T P R O J E C T T O H A V E T H E B L E S S I N G O F A M A J O R M O T I O N S T U D I O NEARLY TRIPLED THE ASKING PRICE OF $2 MILLION
  20. 20. CROWDSOURCING 411 • Pick the right model • Pick the right crowd • Offer the right incentive • Crowdsourcing isn’t a replacement for paid employees • An enthusiastic crowd requires direction #CrowdsourceSM4
  21. 21. 411 CONTINUED • Keep it simple and break it down • Remember Sturgeon’s Law • Remember the 10% • The community is always right • Ask not what the crowd can do for you but what you can do for the crowd #CrowdsourceSM4
  22. 22. LEGAL CONCERNS • Government • PII: Personally Identifiable Information • PPA: Paperwork Production Act • Brands • Internal Legal Teams • Crowdfunding #CrowdsourceSM4
  23. 23. FUTURE • Keep expanding • Second nature to any organization (government/nonprof it/company) • Become expectation of every company
  24. 24. QUESTIONS? #CrowdsourceSM4
  25. 25. Thank you!

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