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Using LinkedIn for Your Job Search
 

Using LinkedIn for Your Job Search

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For job seekers, LinkedIn can be one social media tool that may help them find and land a new job. This deck provides a checklist, tips on using LinkedIn's Job Seeker tools, and how recruiters use ...

For job seekers, LinkedIn can be one social media tool that may help them find and land a new job. This deck provides a checklist, tips on using LinkedIn's Job Seeker tools, and how recruiters use LinkedIn to view profiles.

Statistics and examples are shared, along with tips on completing your LinkedIn profile with keywords recruiters use in finding potential candidates. Boolean searchers are also discussed, which can be a powerful way to use LinkedIn search to land your new job.

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http://plus.url.google.com 9
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    Using LinkedIn for Your Job Search Using LinkedIn for Your Job Search Presentation Transcript

    • Using  LinkedIn  for     Your  Job  Search   Bergen  Community  College  Job  Fair   September  10,  2013  •  Becky  Livingston  
    • About  Me   Becky  Livingston   ü  Owner  Penheel  MarkeEng   ü  20+  years  of  markeEng  and   technology  experience   ü  11  years  in  the  financial   services  industry   ü  Social  Media  &  Digital   markeEng  professional   ü  Public  speaker  and  trainer   ü  Frequent  guest  blogger   ü  Dog  and  shoe  lover  
    • “There  are  more  than  200  conversaEons   happening  each  minute  across  LinkedIn  Groups   and  more  than  8,000  Groups  created  each   week.”  ~  LinkedIn    
    • Source:  Powerformula.net    
    • The  Checklist   q   CraW  an  informaEve  Profile  Headline   q   Display  an  appropriate  photo   q   Show  off  your  work  experience   q   Develop  a  professional  summary  statement   q   Fill  in  your  “SpecialEes”  secEon  with      keywords   q   Update  your  status  weekly  
    • The  Checklist,  cont.   q   Show  your  connectedness  with  LinkedIn      Group  “badges”   q   Collect  diverse  recommendaEons   q   Claim  your  unique  LinkedIn  URL   q   Share  your  work   www.linkedin.com/in/yourname  
    • Examples   LocaEon  &   Industry   Custom   URL   Contact   Info   Influencer  
    • Examples,  cont.   Email  Tip:  Kay  @  energyannex  dot  com    
    • Source:  LinkedIn  
    • Did  you  know  that  people  who  post  or  engage  in   group  discussions  get  an  average  of  4  Emes  as   many  profile  views?  
    • What’s  your  personal  brand?   •  Understand  your  personal  brand.   •  IdenEfy  your  skills,  talents,  and  interests.     •  Know  your  brand  promise.     •  Develop  an  elevator  pitch.     •  Be  consistent  &  recognizable.   •  Know  your  value.   •  Recognize  your  niche.   Read  this     hdp://bit.ly/KnowURBrand  
    • Recruiters  &  LinkedIn   1.  Perform  straight-­‐forward  keyword  searching   2.  Join  skills-­‐based  groups  &  follow  discussions   3.  Follow  thought-­‐leaders  &  influencers   4.  Knowing  when  someone  is  ready   5.  Avoid  guessing  
    • What  It  Looks  Like   •  Keyword  search   •  Narrow  list  to  about  50-­‐100  people   •  Review  short  version  of  profile  for  2-­‐3  seconds   •  Review  in-­‐depth  profile  for  30  –  60  seconds   •  Either  call  or  email  final  prospects  
    • Get  on  their  Radar   •  Read  several  job  descripEons  to  determine   keywords  that  should  be  on  your  profile.   •  Join  groups  relevant  to  the  skill  set  you  have   or  industry  you  want  to  find  a  job  in.   •  Be  current  in  your  field.  Follow  others  who   benefit  from  your  insight.   •  Check-­‐out  recruiters’  profiles.  They  know   when  you’re  doing  it.  
    • Did  you  know?   •  Free  Job  Search  Webinars  –  next  one  9/11  @   12  pm,  then  on  10/9   •  About  LinkedIn  Jobs/Advanced  Job  Search   •  How  to  use  Boolean  logic   •  Tips  and  tricks  on  LI  site   •  Job  Seeker  Premium  account   Webinar  =  hdp://learn.linkedin.com/jobseeker/  
    • Advanced  Job  Search   •  Region   •  Title   •  Company   •  LocaEon   •  FuncEon   hdp://www.linkedin.com/directory/jobs/  
    • Advanced  Job  Search,  cont.  
    • Boolean  Searches   Boolean  searches  -­‐  You  can  use  advanced  search  operators  and  Boolean  logic   to  conduct  your  searches.  Here  are  some  of  the  ways  you  can  construct  your   searches:     •  Quoted  searches  -­‐  For  an  exact  phrase,  enclose  the  phrase  in  quotaEon   marks  (e.g.  "product  manager").   •  NOT  searches  -­‐  To  exclude  a  parEcular  term,  type  that  term  with  an   uppercase  NOT  immediately  before  it  (e.g.  programmer  NOT  manager).   •  OR  searches  -­‐  To  see  results  that  include  1  or  more  terms  in  a  list,  separate   the  terms  with  an  uppercase  OR  (e.g.  sales  OR  markeEng).   •  AND  searches  -­‐  To  get  results  that  must  include  2  or  more  terms  in  a  list,   you  can  use  the  upper-­‐case  word  AND  as  a  separator  (e.g.  manager  AND   director).  Note:  You  don't  need  to  use  AND.  If  you  search  2  or  more  terms,   you'll  automaEcally  see  results  that  include  all  of  them.   •  ParentheRcal  searches  -­‐  To  do  a  complex  search,  you  can  combine  terms   using  parentheses.  For  example,  to  find  people  who  have  "VP"  in  their   profiles,  or  have  both  director  AND  division  in  their  profiles,  type:  VP  OR   (director  AND  division).  
    • Save  Jobs   To  save  a  job  to  the  Saved  Jobs  secEon,  do  one  of   the  following:   • Click  Save  job  when  it  appears  as  you  move  your  cursor   over  a  job  in  the  Jobs  search  results.   • Click  the  star  icon  that  appears  when  you  move  your   cursor  over  a  jobs  in  the  Jobs  you  may  be  interested  in   results  on  the  Jobs  page.   • Click  the  Save  job  link  in  the  top  right  of  a  job  posEng   under  the  Apply  budon.   • Jobs  you  apply  for  through  LinkedIn  Jobs  appear   automaEcally  in  your  Saved  Jobs  secEon.  
    • Shhh…it’s  a  secret!   •  If  you  have  a  premium     account,  turn  off  the  Job     Seeker  badge  under     “Sevngs”   •  ParEcipaEng  in  job  seeker     groups?  Choose  not  to  show  the  group  on   your  profile  or  prevent  updates  from  being   sent  when  you  join  the  group.  
    • Going  Beyond  the  Basics   •  Use  the  Advanced  Search  feature     •  Once  connected,  call  –  yes,  with  a  telephone.   Contact  the  mutual  connecEon  and  ask  if  they   can  schedule  a  meeEng  with  the  person  you’d   like  to  meet.     •  Take  the  opening  and  make  the  meeEng  a   success.     •  Download  your  LinkedIn  connecEons  list  for   emailing**   **  Read  about  CAN-­‐SPAM  regulaEons  before  doing  this.  
    • Network.  Network.  Network.   •  Complete  your  profile   •  Join  groups  and  contribute  appropriately   •  Add  producEve  comments     •  Research  industry  conferences  and  events   •  Network  in  real  life   •  Add  you  LinkedIn  profile  link  to  your  email   signature,  on  resumes,  on  business  cards,  on   other  social  channels,  etc.  
    • Contact  InformaRon   www.Penheel.com  •  Becky@Penheel.com   201-­‐785-­‐7840     Follow  us!