Your SlideShare is downloading. ×
  • Like
Tell Me More About SEO - Version 1
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Tell Me More About SEO - Version 1


Presented as part of a course at Pace University, in New York city, this beginner's level deck covers the basics of Search Engine Optimization (SEO), including: …

Presented as part of a course at Pace University, in New York city, this beginner's level deck covers the basics of Search Engine Optimization (SEO), including:

- An Overview
- The benefits of SEO
- Top 3 Search Engine's Reach
- Inbound Marketing and SEO Funnels
- Off- and On-page analysis
- Examples

Published in Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Tell me moreabout SEOBecky LivingstonPresidentRoyal Apple Marketing
  • 2. Agendan  SEO Overviewn  The Detailsn  Examples
  • 4. What is SEO?Search EngineOptimization (SEO) is PAIDthe organic way yourweb site appears onsearch engine resultspages.It is based on severalfactors, including the# of searches for yoursite, the content onyour site, web sitecode, keywords, and ORGANICso much more!
  • 5. Key Benefits of SEOn  Increased, targeted traffic to the websiten  Greater brand name awareness/recognitionn  Lead generation through inbound marketingn  Effective ROIn  Supplements and may reduce the need for traditional marketing efforts
  • 6. Top 3 U.S. Search Engines’ Reach 13.10% Google 15.89% Yahoo! BingGoogle, Yahoo! andBing together make 65.09%up more than 95%of the U.S. searchengine marketshare. Source: Search Engine Land Feb. 2012
  • 7. Search Engine’s Reach InternationallySource:
  • 8. Inbound Marketing & SEO Funnels Building the program and combine that with web site changes to reflect the goals
  • 9. SEO Funnel / Analysisn  Link Building & HTML n  Broken link review n  Link popularity (ranking) n  Meta tags n  Site map, content, and design n  Goal definitionn  Keyword Research n  Top industry keywords n  Identify top bidders (Pay Per Click – PPC) n  Website analytics and review for searches within your site
  • 10. SEO Funnel / Analysis, cont.n  Keyword Research, cont. n  Geographic, demographic, and behavioral search terms online and within your siten  Competitive Analysis n  SEO Rankings n  PPC campaigns (influence SEO) n  Keyword analysis
  • 12. Off-Page Optimization, cont.n  Building inbound links n  Off-page SEO – getting other quality sites to link back to youn  XML Sitemaps n  Simply an .xml file containing a list of the site’s pages and when they are updatedn  301 Redirects n  Rather than getting a 404 Error page (Page Not Found) create redirects to fix the issue
  • 13. Off-Page Optimization, cont.n  First impressions count, tips for great web design include: n  Proper use of color n  Animations, gadgets, & media usage (avoid unnecessary items) n  Layout n  Typography n  Maintain usage consistency (logo placement, colors, etc.)n  Imagery n  Use images that resonate with the client base. Stock images are nice, but are they “real”?n  Navigation n  Good, solid navigation that supports search preferences
  • 14. Off-Page Optimization, cont.n  Accessibility n  Mobile, tablet, online, old/new computer systemsn  Shareable and Social n  Make content easily shareablen  Blogging n  Fresh content, conversation channel, valuable inbound linksn  Content Variety n  Images, text, video, games, etc.n  Testimonials
  • 15. On-Page Optimization, cont.n  Pick a primary keyword e.g., “internet marketing” n  for each page n  in the body content n  in the file name of images n  page URL n  write for humans first, search engines second
  • 16. On-Page Optimization, cont.n  Title & Meta Tags n  On the web page code, leverage the power of the meta tags!<title>Jim Stenerson’s SEO Course</title><meta name="Description" content=”Jim Stenerson’s course isabout how to create effective web pages and increase SEOthrough…"> Jim Stenerson’s SEO Course Jim Stenerson’s course is about how to create effective web pages and increase SEO through…
  • 17. EXAMPLES
  • 18. WikipediaWhy: Content is unique. Specific, in-depthinformation. Well laid out. Title Tag. URL, pagecontent, and alt text.
  • 19. The Urban SpoonWhy: Great in-bound linking, accessible,link-worthy content, incentives for othersto link to them.
  • 20. MashableWhy: Great in-bound linking, accessible,link-worthy content, incentives for othersto link to them.
  • 21. Conclusionn  Recognize the power of the Internet – your competition hasn  Develop a realistic marketing budgetn  Set achievable goalsn  Evaluate your existing web siten  Define your target audiencen  Identify your top competitionn  Increase sales & revenue
  • 22. Questions?