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Social Media Recruiting for CPA Firms
 

Social Media Recruiting for CPA Firms

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Presented to Moore Stephens, this presentation focuses on the use of social media recruiting to capture leads, conduct research, and establish relationships with potential financial services ...

Presented to Moore Stephens, this presentation focuses on the use of social media recruiting to capture leads, conduct research, and establish relationships with potential financial services candidates.

The deck covers:
- Current state of social media in recruiting
- Best practice tips and techniques
- LinkedIn
- Facebook
- Twitter
- Case studies & examples
- Job Aids
- Q&A

Additionally, a whitepaper was also written to support this deck. You may find that at http://royalapplemarketing.com/whitepapers/.

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    Social Media Recruiting for CPA Firms Social Media Recruiting for CPA Firms Document Transcript

    • 9/12/12  Social MediaRecruiting forCPA Firms Becky Livingston President & CEO Royal Apple Marketing September 2012 © 2012 Royal Apple MarketingBecky Livingstonü  25 years of marketing and technology experienceü  13 years in the financial services industry, 9 with KPMGü  Social media advocate, author, trainer, speaker, and practitionerü  Daily user of LinkedIn, Facebook, Twitter, G+, Pinterest, & Hootsuite 1  
    • 9/12/12  Agenda›  Current state of social media in recruiting›  Best practice tips and techniques ›  LinkedIn ›  Facebook ›  Twitter›  Case studies & examples›  Job Aids›  Q&A 2  
    • 9/12/12   POLL Q. Which of the following social networks or social media do you or your company use, or plan to use, for recruiting? 1.  LinkedIn 2.  Facebook 3.  Twitter Current State LinkedIn 2012 Facebook 2011 2010 Twitter 0 20 40 60 80 100Source: Jobvite Social Recruiting Survey Results 2012 3  
    • 9/12/12   Poll Q. Have you or your company successfully hired a candidate who was identified or introduced through social media? ›  Yes ›  No Current State 80 70 60 Percent 50 40 30 20 10 0 2010 2011 2012Source: Jobvite Social Recruiting Survey Results 2012 4  
    • 9/12/12   Current State Made a Hire LinkedIn Facebook 89% TwitterSource: Jobvite Social Recruiting Survey Results 2012 Current State – Review candidate’s social media profiles Always Use Occassionally 2012 2011 If Provided 2010 Never 0 20 40 60Source: Jobvite Social Recruiting Survey Results 2012 5  
    • 9/12/12   Global Trends ›  Finding better ways to source passive candidates ›  Utilizing social and professional networks ›  Upgrading employment branding ›  Hiring is expected to increase, but budgets are not keeping upSource: LinkedIn’s Global Recruiting Trends Survey 2011 Tips and Techniques 6  
    • 9/12/12  Tips – General›  Do more than just post jobs; establish yourself as a resource›  Engage current employees; referrals›  Savvy Search with Search Engines Google Search >> Site:linkedin.com CPA Phoenix, AZTips – LinkedIn›  Post a job for 30 days or buy job credits›  Sign up for the Talent Advantage (talent.LinkedIn.com)›  Post open positions in your status update Example: “Looking for a CPA with 10 years of experience. If you know someone, contact me.” 7  
    • 9/12/12  Tips – LinkedIn, cont.›  Employees should have the firm name on their profile›  Share firm news, awards, articles›  Cross-promote pages›  Optimize for target audience http://bit.ly/LinkedInFAQsTips – Facebook›  Directory›  Marketplace›  Pages›  Ads 8  
    • 9/12/12  Tips – Twitter ›  Run a keyword search (search.Twitter.com) ›  Use hashtags # ›  Review candidates activities ›  Post 2-3 times per day about firm events, job posting, and news @ForresterJobs posts 2-3 times per day, and gained 3 direct hires using Twitter. Samples 9  
    • 9/12/12  PinterestCase Studies›  Sikich:201-500 employees; 986 LinkedIn followers›  McGladrey: 5001-10,000 employees; 13,135 LinkedIn followers›  WithumSmith + Brown: 201 – 500 employees; 800 LinkedIn followers 10  
    • 9/12/12   Sikich Firm Overview { Job Listings { Video goes hereEmployee Testimonial { Sikich, cont.1 2 3 11  
    • 9/12/12  McGladrey Bold graphic { Firm Overview { Job Listings { Video { goes Recent Award here McGladrey, cont.1 2 3 12  
    • 9/12/12  WithumSmith+Brown { Job Listings { WS+B, cont.1 2 13  
    • 9/12/12  Job Aids http://bit.ly/RecruitingCklstGrfk http://bit.ly/25WaysChecklist Questions … 14  
    • 9/12/12   Connect with Me ›  Twitter:@BM_Livingston or @RoyalAppleMktg ›  Facebook: Facebook.com/RoyalAppleMarketing ›  LinkedIn: www.LinkedIn.com/BeckyLivingston ›  Google+: http://gplus.to/RoyalAppleMarketing ›  Pinterest: www.Pinterest.com/RoyalAppleMktgResources ›  LinkedIn Company Pages FAQ: https://help.linkedin.com/app/answers/detail/a_id/1561 ›  How to Optimize Your LinkedIn Company Profile for Recruiting: http://mashable.com/ 2011/04/10/linkedin-recruiting/ ›  How to use Social Media as a Recruiting Tool http://www.inc.com/guides/2010/04/social- media-recruiting.html ›  LinkedIn Recruiting Solutions http://talent.linkedin.com/contact-us ›  2011 Global Recruiting Survey talent.linkedin.com/ ›  Facebook Directory www.Facebook.com/Directory ›  Facebook Marketplace www.Facebook.com/Marketplace ›  Recruiting Reinvented: How Companies Are Using Social Media in the Hiring Process http:// www.forbes.com/sites/lisaquast/2012/05/21/recruiting-reinvented-how-companies-are-using- social-media-in-the-hiring-process/ ›  8 Simple and Effective Tools for Recruiting with Social Media – The Hiring Toolkit http:// www.volt.com/Recruiting_with_Social_Media.aspx ›  How Accounting Firms Can Use Social Media to Attract New Hires http:// www.AccountingToday.com/news/Accounting-Firms-Social-Media-Attract-New- Hires-58180-1.html ›  Jobvite 2012 Social Recruiting Survey Results http://www.jobvite.com ›  Case Study: Recruiting through Social Networks Volt.com ›  Social Recruiting Results form Forrester [Case Study] http://talentminded.com/forrester-sees- real-social-recruiting-results-on-twitter-case-study/ ›  Case Studies http://www.accountingtoday.com/ato_issues/26_2/case-studies-social- media-61611-1.html ›  How Intuit Does Social Media Recruitment and Employer Branding [Case Study] http:// linkhumans.com/blog/how-intuit-does-social-media-recruitment-and-employer-branding-case- study ›  Dilbert August 23, 2012 ›  LinkedIn Company Page Guide www.LinkedIn.com/Companies ›  Social Media Checklist http://www.thewholebraingroup.com/sensible-social-media-checklist- v20-infographic/ ›  25 Ways to Boost Your Social Recruitment Campaign – A Hiring Manager’s Guide http:// www.webrecruit.co.uk/blog/featured/25-socialmedia-recruitment/? goback=.gde_1988204_member_138352034 15