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Quick start to LinkedIn Pay-Per-Click (PPC) Ad Marketing Optimized

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Are you curious about LinkedIn’s pay-per-click (PPC) online ads? Do you wonder whether they’d be an effective component of your practice’s or company’s growth strategy?

In this deck, examples of how to set up your first LinkedIn PPC campaign are shared, plus:

- Key LinkedIn advertising statistics
- Bids and budgets
- Targeting
- Creative Calls to Action (CTA)
- Optimization
- Monitoring & reporting

Published in: Technology, Design
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  • Thanks Ron for your comment.
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  • When we advertise on Adwords, our landing page always has at the very least a very compelling headline, a bullet list of benefits, and a very clear call to action. That can be a button to another page or an email lead capture form or whatever, but I've never seen a landing page perform well with any amount of traffic without at least those three elements. So as we're talking about paid traffic, remember that it's also the advertising on the page itself too that needs to be optimized. You can hire a conversion rate optimization specialist like Simon if you feel like you need some help with that, his number is 256-398-3835.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
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Quick start to LinkedIn Pay-Per-Click (PPC) Ad Marketing Optimized

  1. 1. !"#$%&'(#%$)%*+,-)."%()/-%$),%0*1"% &*$2%3'(%3"-%40*56%73348%% '9#%)1%:*16"9;1%% !"#$"%&"'()*+(,*)-( ."/01(2343567$85( 9'"73:"5$(;(<=>( 9"5?""@(AB'0"$356( CCCD9"5?""@D/8%(
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  3. 3. Agenda   •  Key  LinkedIn  advertising  statistics   •  Bids  and  budgets   •  Targeting   •  Creative  Calls  to  Action  (CTA)   •  Optimization   •  Monitoring  &  reporting  
  4. 4. T-U(8F(%B'0"$"'7(6"5"'B$":(B(( /I7$8%"'(F'8%(2350":N5(35(,*)-D( !8I'/"V(WI&!#8$(!"#$%&'()*'#$+#,-./0#$1-/$2345$678-.79$:*/;#'(7<$='*',$*79$>"*/',$
  5. 5. >"(%:*16"9;1%?"1"-'0%@$'$#% •! ,8*E(%3@@385(B/$34"(I7"'7( •! XTU(8F(I7"'7(B'"(8I$73:"($?"(Y!P( •! Z[U(8F(&I735"77("G"/7(?B4"(I7":(2350":N5( •! T)U(8F(7%B@@(&3S(8C5"'7(/?887"(2350":N5(B7( 6'"B$"7$(#8$"5$3B@($8(?"@#($?"3'(H'%( •! *U(8F(2350":N5(I7"'7(B'"(-*(1"B'7(8@:( •! A8'"($?B5(*U(8F(.,.(%B'0"$"'7(I7"( 2350":N5+(OC3$$"'(;(KB/"&880($8(:37$'3&I$"( /85$"5$( ,(35(,(
  6. 6. >"(%=9%@$'$#% •! X*U(8F(2350":N5(I7"'7(?B4"(/@3/0":(85(B5(B:( 85($?"(73$"D(( •! P//"77($8(](,**E(%3@@385(%"%&"'7(35(,**( /8I5$'3"7(B5:($"''3$8'3"7( •! P4"'B6"(<O^(37(*D*,_U( A353%I%(&3:(/B5(&"(B7(@8C(B7(`)*a:B1(
  7. 7. Bids  &  Budgets   •  3  ads  per  campaign   •  Vary  headlines,  call-­‐to-­‐action  phrases,  and   images   •  You  can  create  up  to  15  different  ads  /   campaign   •  Daily  budget  is  max  you  are  willing  spend   each  day   •  Minimum  bid  is  $2;  LinkedIn  offers   suggestions  
  8. 8. Suggested  Range  Sample   Payment  Method:   ¤Pay  per  click  (CPC)  –  Recommended              Your  bid  (the  maximum  you  are  willing  to  pay  per  click)   USD  Suggested  Bid  Range:  2.14  –  2.26  USD  minimum  bid  2.00  4.00   ¢  Pay  per  1,000  impressions  (CPM)   Your  Bid:  4.00  USD   Suggested  Bid  Range:  2.14  USD  –  2.26  USD  minimum  Bid:  2.00  USD  
  9. 9. Targeting  
  10. 10. I  need  this!  
  11. 11. 4-"'$*."%4'00#I$)I=5$*)1%74J=8% !$B'$(C3$?(C?B$(18I(5"":($?"(/857I%"'( $8(:8( ( N:"5$3F1(B('"B785($8(B/$h( ( K8'%(B(7$B$"%"5$( )( ,( -( .1(58C(B5:(7B4"()*U( !?8#("B'@1(B5:(7B4"(%8'"h( !365(I#($8:B1(F8'(B(F'""(5"C7@"$$"'D( ^"637$"'(F8'(B(F'""(B//8I5$($8:B1D(( i"$(3$(C?3@"(7I##@3"7(@B7$D( i"$(B(LI8$"($8(@"B'5(?8C(C"(/B5(7B4"(18I(``(
  12. 12. Optimization   ü Bid  at  the  high  range  of  the  "Suggested  Range”   ü Continuously  review  and  adjust  your  daily   budget     ü Target  campaigns  with  only  one  or  two  criteria   to  keep  an  audience  of  150,000  to  400,000   members.   ü Follow  the  best  practices  for  PPC  ads,  but  keep   several  versions  on  hand  to  change  out.   ü CTR  is  the  most  important  thing  to  watch  
  13. 13. Monitoring  &  Reporting  
  14. 14. Take  Aways   1.  Create  great  ads  with  powerful  copy  and   relevant  images   2.  Target  your  ads  to  specific  audiences   3.  Split-­‐test  different  variations  of  the  campaign   4.  Spend  strategically   5.  Measure  ad  performance  
  15. 15. mI"7$3857(
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