Personal Branding Using Social Media


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In this beginners' deck, we talk about branding strategy, brand statements, and ways to help make the brand become apparent to others.

This deck may be used for a personal brand or a company brand, the process is very similar.

This deck also offers a branding checklist to help you keep on track with the development of your brand.

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Personal Branding Using Social Media

  1. 1. 9/17/12   Personal Branding Becky Livingston President & CEO Royal Apple Marketing September 2012 © 2012 Royal Apple MarketingWho am I?ü Social media advocate, author, trainer, speaker, and practitionerü Big dog loverü Small business consultantü Daily user of LinkedIn, Facebook, Twitter, G+, Pinterest, & Hootsuiteü Marketing pro and Tech enthusiast 1  
  2. 2. 9/17/12   Know my brand?3 Simple Strategies1.  Know why a)  Why do you do what you do? b)  Why you do it the way you do it? c)  Why do you get up in the morning? d)  Why are you the way you are?2.  Own the differences3.  Find your people 2  
  3. 3. 9/17/12  The PathwayYou Goals Audience Channels Your self-impression = How people perceive you.“Don’t let careerdrive you, letpassion drive yourlife. That may notget you up anyladder, but it will make your trip down a longand winding road more interesting.” Randy Komisar 3  
  4. 4. 9/17/12  Brand Statements›  1-2 sentences›  Value + Audience + Unique Selling Point (USP)›  Memorable, punchy, solution oriented›  It’s not: ›  Job title ›  Personal mission statement ›  Career objectives ›  Life purposeOur Brand StatementWe create social and digital marketingopportunities to help business owners increasetheir RIO, brandexposure, and moreso they are free topursue what they love. 4  
  5. 5. 9/17/12  Samples“I help businesses and individuals build andpromote lasting brands.” Ryan Rancatore“I help people to clear their head trash andfind their mojo. Once they find their mojo, Ihelp them to set it on fire!” Alexia Leachman“I am a social media trainer and consultant,specializing in LinkedIn, branding, andrecruitment.” Jorgen SundbergBrand Checklistü  Mission ü  Content Strategyü  Elevator Pitch ü  Graphicsü  Niche Market ü  Brand Personalityü  Competition ü  Taglineü  Profiles (social and other) 5  
  6. 6. 9/17/12  Parting WordsBranding is about you.A strong personal brand is not about how longyou’ve been building it, but how well you’ve beendoing it.Like a great pair of shoes, it must:ü  Fitü  Feel goodü  Make you feel powerful and happyü  Tell a storyConnect with Royal AppleMarketing @RoyalAppleMkgt / @BMLiving 6  
  7. 7. 9/17/12  Resources ›  Personal Branding Resources ›  Love the phrase “Personal Brand Toolkit” ›  Your Personal Branding Strategy personal-branding-strategy/ ›  Building A Successful Personal Brand brand ›  9 Basic Steps to Create a Personal Brand basic-steps-create-personal-branding-strategy.html ›  Why Your Personal Branding Strategy Demands That You Publish http:// publish/ ›  Personal Brand Strategy – 4 Steps for Professionals http:// professionals.html ›  Personal Branding Statements – Examples http:// and-templates-0126003 ›  How to Write Your Personal Brand Statement write-your-personal-brand-statement/ ›  50 Personal Brand Statement Examples brand-statement-examples-and-templates/ ›  Personal Brand 101: How to Discover and Create Your Brand http:// ›  Personal Branding Toolkit documents/PersonalBrandingToolkit.pdf ›  Harvard Business Review – Reinventing Your Personal Brand, November 2, 2011. 7