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8 landing page tips for non profits and small businesses
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8 landing page tips for non profits and small businesses

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Landing pages are critical to any good inbound marketing effort. Here are eight tips you can use to create landing pages:

Landing pages are critical to any good inbound marketing effort. Here are eight tips you can use to create landing pages:

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  • 1. 8 Landing Page Tips for Non-­‐Pro3its and Small Businesses Landing pages are cri-cal to any good inbound marke-ng effort. Here are eight -ps you can use to create landing pages. Becky Livingston President & CEO Penheel Marke:ng September 2014
  • 2. 1. Headline
  • 3. 2. The Offer/Value
  • 4. 3. Bulleted Bene3its
  • 5. 4. The Form
  • 6. 5. Call to Action
  • 7. 6. Images
  • 8. 7. Social Sharing
  • 9. 8. Thank You
  • 10. Parting Words There are many elements to a good landing page, but to make them great and to increase conversions takes more than just great layout.
  • 11. Who is Penheel Marketing? Social media and digital marke:ng consul:ng firm for CPA firms, small businesses, and non-­‐profits. hLp://Penheel.com Marke&ng Analy&cs Website analy:cs, online adver:sing analy:cs. See which sources are genera:ng the most leads. Email Send personalized, segmented Emails based on any informa:on in your contact database. Search Engine Op&miza&ons Improve your rank in search engines by finding and tracking your most effec:ve keywords. Lead Management Track leads with a complete :meline-­‐view of their interac:ons with your firm. Blogging Create blog content quickly while geUng SEO :ps and best prac:ces pointers. Social Media Publish content to your social accounts, then nurture leads based on their social engagement.