13 marketing efforts that wont suck the life our of your budget

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Marketing can often be a scary word to small business owners. It’s an overhead cost that can hard to factor into the company’s ROI. …

Marketing can often be a scary word to small business owners. It’s an overhead cost that can hard to factor into the company’s ROI.

Here are 13 marketing tips you can accomplish on a low-to-no budget that produce high-impact results.

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  • 1. 13 Marketing Efforts That Won’t Suck The Life Out Of Your Budget There are many marke+ng efforts that can be done that don’t require a huge dent in your budget. Becky Livingston President & CEO Penheel Marke:ng September 2014
  • 2. 1. Hitchhike
  • 3. 2. Use the Elevator or the Stairs
  • 4. 3. Think Locally
  • 5. 4. WOM
  • 6. 5. KISS
  • 7. 6. Opt-­‐In
  • 8. 7. Mail It
  • 9. 8. Land Soundly
  • 10. 9. Leverage
  • 11. 10. Get Social
  • 12. 11. InPluence & Be InPluenced
  • 13. 12. Surveys
  • 14. 13. Public Relations
  • 15. Parting Words Many of these :ps may take some :me to execute; but, when done well, take liIle to no budget and produce a high impact result.
  • 16. Who is Penheel Marketing? Social media and digital marke:ng consul:ng firm for CPA firms, small businesses, and non-­‐profits. hIp://Penheel.com Marke&ng Analy&cs Website analy:cs, online adver:sing analy:cs. See which sources are genera:ng the most leads. Email Send personalized, segmented Emails based on any informa:on in your contact database. Search Engine Op&miza&ons Improve your rank in search engines by finding and tracking your most effec:ve keywords. Lead Management Track leads with a complete :meline-­‐view of their interac:ons with your firm. Blogging Create blog content quickly while geVng SEO :ps and best prac:ces pointers. Social Media Publish content to your social accounts, then nurture leads based on their social engagement.