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This presentation will show how community mobilization works to leverage limited funds and garner broad community involvement in the implementation of effective programs. Non-traditional partners offer unique expertise and talents, and are often willing to work together, focusing on a common goal. In Houston, the local city health department, non-profit organizations, and for-profit organizations partner together allowing all each partner to reach their own goals. The presenter will describe how Houston implemented Hip Hop for HIV and other community activities to reduce HIV stigma, increase HIV testing, and garner new community partners.