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Bill Mitchell Session #3 imim 2013: The How of Project Innovation
Bill Mitchell Session #3 imim 2013: The How of Project Innovation
Bill Mitchell Session #3 imim 2013: The How of Project Innovation
Bill Mitchell Session #3 imim 2013: The How of Project Innovation
Bill Mitchell Session #3 imim 2013: The How of Project Innovation
Bill Mitchell Session #3 imim 2013: The How of Project Innovation
Bill Mitchell Session #3 imim 2013: The How of Project Innovation
Bill Mitchell Session #3 imim 2013: The How of Project Innovation
Bill Mitchell Session #3 imim 2013: The How of Project Innovation
Bill Mitchell Session #3 imim 2013: The How of Project Innovation
Bill Mitchell Session #3 imim 2013: The How of Project Innovation
Bill Mitchell Session #3 imim 2013: The How of Project Innovation
Bill Mitchell Session #3 imim 2013: The How of Project Innovation
Bill Mitchell Session #3 imim 2013: The How of Project Innovation
Bill Mitchell Session #3 imim 2013: The How of Project Innovation
Bill Mitchell Session #3 imim 2013: The How of Project Innovation
Bill Mitchell Session #3 imim 2013: The How of Project Innovation
Bill Mitchell Session #3 imim 2013: The How of Project Innovation
Bill Mitchell Session #3 imim 2013: The How of Project Innovation
Bill Mitchell Session #3 imim 2013: The How of Project Innovation
Bill Mitchell Session #3 imim 2013: The How of Project Innovation
Bill Mitchell Session #3 imim 2013: The How of Project Innovation
Bill Mitchell Session #3 imim 2013: The How of Project Innovation
Bill Mitchell Session #3 imim 2013: The How of Project Innovation
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Bill Mitchell Session #3 imim 2013: The How of Project Innovation

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  • 1. International Media Innovation Management Session #3, Project Innovation: The How Bill Mitchell, bmitch@gmail.com 1 October, 2013 Vienna
  • 2. Your projects, revised
  • 3. Using every day tools more consciously and professionally
  • 4. Some tool tips: Facebook
  • 5. Finding & refining audiences using Facebook Graph Search
  • 6. More with Facebook Graph Search: Austrians living in Boston
  • 7. An inside source for you at Facebook
  • 8. How journalists can use Twitter • Seek info as you begin your reporting (note New York Times example) • Stay connected with sources (create a Twitter list like imimtwitter13 list – public or private) • Find & capture reaction (great for events where lots of people showed up but scattered) • Use Topsy to search old (3-4 years) Tweets • Twitter critical to your post-publication strategy
  • 9. Twitter Lists
  • 10. Twitter List Subscribers
  • 11. Tweets from the List
  • 12. Hootsuite: A tool to manage Twitter
  • 13. Storify: Social media publishing tool
  • 14. Behind the scenes with Storify
  • 15. Basic business models • The tension between reach & revenue – Advertising revenue – Subscription revenue • Crowdfunding (Krautreporter, etc.) • Membership plans • Do journalism – but sell something else
  • 16. The sustainability question
  • 17. Many ventures just don’t survive
  • 18. Your project, revised • Create a new post at http://imim2013.wordpress.com/ Your Name revised: headline Sharpen your framing of the various categories – audience, audience problem, innovation project, etc. etc.

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